Analyze That: Your Guide to Finally Understanding Web Analytics - Part 1

Does the thought of analytics seem confusing and daunting to you? Do you have analytics set up on your website but are unsure of what you are really looking for?  Don’t be confused any longer, take a look at this article for a good idea of how to use analytics to effectively target your marketing efforts.  The article is in two parts.  Today we take a general look at what analytics is and how it works as well as the benefits of reviewing analytic data.  Come back for more tomorrow.  Leave a comment and let me know what you think of this article.

Analyze That: Your Guide to Finally Understanding Web Analytics – Part 1

Analytics can help identify opportunities, improve processes, and help your marketing team know who to target.

Analytics don’t have to be a confusing jungle of information. When website metrics are explained and the question, “what is web analytics?” is answered simply, you will be armed with vital information.

To simply understand what a professional web analyst knows in the most basic sense continue reading this article. You will learn information you can apply in your business right away.

What Is Web Analytics and How Does It Work?

Just because analytics are set up on your site, it doesn’t mean you understand them. Learning what they are, how they work or how to use the information is vital. Whether you use Google Analytics, Funnelytics, CrazyEgg, Clicky, or Spring Metrics, you need to learn what you are looking for in your dashboard and reports.

Whether the analytics tool you are using is complex or simple, the most important part is understanding the analytics data that is gathered.

Some of the information analytics will allow you to review are as follows:

·        Traffic

·        Conversions

·        Referral Sources

·        Keywords used to locate your website

·        And more

Benefits of Reviewing Analytics Data

You don’t have to spend a lot of time reviewing your analytics data to notice a piece of information that can change your strategies. Noticing a trend, a slump or some other happening in your data can mean changing course in your strategy. Read on to learn more about how you can make decisions based on analytics.

Source:  By Dale Harris

https://www.articlecity.com/blog/analyze-that-your-guide-to-finally-understanding-web-analytics/

SEO For Beginners - How to Rank High In Google? – Part 3

An ever increasing number of individuals have a blog or are thinking of starting one.  Are you wondering what will increase blog traffic and what will make your website stand out?  Read on for some great tips in this article.  It’s in 3 parts.  Welcome back to part 3.  Today we look at Using Striking Visuals, Keeping Design in Mind, Posting Often, Creating Action, Adding Personality, Using Social Media, Analyzing Results and final tips on how to increase blog traffic.  Let me know what you think with a comment below.

How to Increase SEO Blog Traffic by Making Your Website Stand Out – Part 3

Use Striking Visuals

To help your blog stand out, you should be adding visual content. Research shows that people can remember 65% of visual content after three days compared to only 10% of written content.

You can implement visual content in your blogs such as:

·        Infographics

·        Images

·        Pictures with Quotes

·        Graphs and Charts

·        Gifs

·        Videos

·        Memes

Keep Design in Mind

When it comes to design and visuals, you also want to make use of white space. Most people scan when they read online. Effective use of white space makes your content easier to read.

Post Often

When you decide what content to write, you should stick to a regular posting schedule. You can use a content calendar and auto-schedule your posts.

How often should you post? The number depends on many factors including your industry, the size of your team, and your budget.

However, what is more important is that you post consistently and with high-quality content. Readers will prefer 1 useful blog post over 4 fluff pieces.

Create Action

To make your blog stand out, you want to drive your readers to take action.

If you’re a DIY home improvement blog, you want your readers to actually follow through on your home projects and come back and comment about how your tips helped. If you’re a recipe blog, you want your readers to try your recipes.

Add Personality

Your blog can be a great opportunity to build your brand and make your site stand out. By having a unique style, you can add personality to your blog and separate yourself from your competitors.

You can give your blog a personal touch by responding to comments. This is a great way to engage with followers and answer any additional questions or concerns they have. You can also host Q and A sessions.

These are great ways to show the human aspect behind your business and connect with your audience.

Use Social Media

You can leverage your social media network to share your blog posts and engage followers.

To promote your blog, you can run contests or promotions. You can also use paid ads to target users that may be interested in your content.

Leverage social media to ask your followers questions and get ideas for new blog content.

Another tip is to add social media sharing buttons in your posts, so readers can share them instantly.

Analyze Results

To see the results of your work, you should analyze your web traffic through tools such as Google Analytics. You can find out which blog posts performed the best in terms of web traffic or conversions.

When you see that certain blog topics perform better than others, you can use that information to refine keywords and create future topics to draw in more readers.

Analytics can also show you what’s not working and what you need to improve.

Our Final Tips for How to Increase Blog Traffic

To learn how to increase blog traffic, you have to focus on your audience and build a relationship with them. You want to do this by creating content that will have readers coming back to your blog and wanting more.

To learn more about increasing your blog traffic, read our digital marketing blog.

Source: By Dale Harris

https://www.articlecity.com/blog/how-to-increase-seo-blog-traffic-by-making-your-website-stand-out/

SEO For Beginners - How to Rank High In Google? - Part 2

An ever increasing number of individuals have a blog or are thinking of starting one.  Are you wondering what will increase blog traffic and what will make your website stand out?  Read on for some great tips in this article.  It’s in 3 parts.  Welcome back to part 2.  Today we look at Research Keywords, staying away from fluff and filler, telling a story, creating captivating headlines and linking to other relevant content.  Come back for more tomorrow.  Let me know what you think with a comment below.

How to Increase SEO Blog Traffic by Making Your Website Stand Out – Part 2

Research Keywords

Once you define your audience, you can research which keywords to use to reach readers. If you want to rank high in online searches, you have to spend time researching and choosing the right keywords.

You can use Google’s Keyword Planner to see what keywords people are searching for and their average monthly searches. You can use the tool to refine your list and narrow down your keywords.

Keyword research can help you with localized searches, too. For example, if you’re a plumber in San Jose, California, your list may include “plumbers in San Jose” or “toilet repair in San Jose.”

In fact, according to Local SEO: The Ultimate Guide to Ranking Your Local Business, optimizing your website with the right keywords and content is the second-ranking factor for localized organic searches.

Stay Away from Fluff and Filler

Fluff and filler is information that is not relevant or useful to your readers. Some writers may write filler content from the influence of academic writing.

However, blog readers aren’t looking for winding sentences and prose. Most of the time, they are looking to get their questions answered quickly.

Once you narrow down your audience and keywords in your niche, you can then decide on blog topics that your readers will find useful.

Tell a Story

To get ideas on what to write about, you can look at trending topics and put your own spin on a hot topic.

You can also start your post off with a story to draw interest and give your blog a personal voice.

Create Captivating Headlines

With all the content out there in searches and on our social media feeds, you need to craft a headline that will get readers to click on your blog.

The most popular headlines include numbered lists, such as “7 Essential Tips to Increase Your SEO Ranking”. Another popular type of headline is a how-to guide.

Link to Other Relevant Content

By linking to relevant content, you can build your credibility and position yourself as an authority in your industry.

You can also invite influencers in your industry to write guest posts. You can even write guest posts for blogs that relate to your industry but are not competitors.

Source: By Dale Harris

https://www.articlecity.com/blog/how-to-increase-seo-blog-traffic-by-making-your-website-stand-out/

SEO For Beginners - How to Rank High In Google? - Part 1

An ever increasing number of individuals have a blog or are thinking of starting one.  Are you wondering what will increase blog traffic and what will make your website stand out?  Read on for some great tips in this article.  It’s in 3 parts.  Today we look at why blogging is important, creating quality content and defining your audience.  Come back for more tomorrow.  Let me know what you think with a comment below.

How to Increase SEO Blog Traffic by Making Your Website Stand Out – Part 1

In 2015, 28.3 million individuals updated a blog at least once every month. That number will rise to 31.7 million people by 2020.

If you have a blog or you’re thinking of starting a blog, you might be thinking about what makes some blogs so popular? How do you create unique content that sticks with your readers?

The key is to make your blog stand out. Want to know how? Keep reading to learn how to increase blog traffic.

Is Blogging Important?

Is blogging necessary? With 95% of blogs abandoned and the market appearing saturated thanks to blogging behemoths such as Medium, you might be wondering if your website even needs a blog.

Yes, your business does need a blog. In fact, businesses who focus on blogging can get a 13X increase in ROI.

What’s more, blogging can net you more leads. Companies that have 401-1,000 pages of content can get an increase of leads by six times. This is compared to businesses that have 51-100 pages of content.

More content results in more subscribers and form submissions which can get you more leads.

Another major benefit of blogging includes higher search engine traffic. With over 40,000 searches done every second on Google, you want to leverage this market.

Other benefits of blogging include:

·        Helps you become a leader in your industry

·        Helps you create inbound links

·        Personalizes your brand

·        Want to learn how to create a blog that achieves all of this? Let’s get started.

Create Quality Content

The top way to increase blog traffic is to create quality, relevant content. You have to find the right topics that speak to your audience and answers their questions or teaches them something new.

How do you find the right topics to write about? You do research.

Define Your Audience

In order to know what topics to write about, you have to define your audience first. If you choose blog topics before understanding your audience, you may end up writing articles that your readers won’t find useful.

For example, a bakery might blog about how to bake the perfect cupcake or how to make ganache chocolate frosting.

However, customers who buy from the bakery might have no interest in baking their own cupcakes. In fact, they buy from the bakery because they don’t have time to bake and they enjoy the bakery’s cupcakes.

In this case, the bakery is blogging about the topic of baking, but not necessarily catering to their target audience.

To find your target audience, you can start by taking a look at the products or services you sell. What are people looking for in your services? How will your products help them?

Next, choose your audience demographic. You can focus on the following demographics:

·        Age

·        Gender

·        Where they live

·        Income

·        If they’re married or single

·        Education

·        What they do for a living

As you answer each question, you can narrow down your audience and get a better idea of what to write about.

You can also conduct research by sending out surveys to your current blog readers. You can also search online and take a look at forums and discussions in your industry, such as on Reddit. Another tip is to look at competitors and see what kinds of topics they are writing about.

Source: By Dale Harris

https://www.articlecity.com/blog/how-to-increase-seo-blog-traffic-by-making-your-website-stand-out/

Start A Lead Generation Business In 2 Minutes FLAT! – Part 2

Want to be inspired by some lead generation examples?  Check out this article for some ideas.  It is in two parts.  Welcome back to part 2 for ideas 4-5.  Let me know what you think with a comment below.

5 Inspiring Lead Generation Examples You Can Learn From – Part 2

4. Reconnect

When generating sales leads, ideas should also include your old contacts. It’s easy to lose touch with them given the pace of life. But they get that as much as you do.

There’s no harm in sending a “touching base” email just to heat them back up as a prospect. Even if they’re not ready to do business directly, they’ll be so flattered you thought of them that it could lead to a nice referral.

5. Take an Active Role in Your Content

If you really need leads, don’t farm out your content creation to a non-expert. No one knows your business like you. So demonstrate it!

You can do it by taking an active role in the ideation. You also want to offer editorial oversight to any outside help if you don’t have the time to create the content yourself.

These Lead Generation Examples Work

We’ve tried a ton of lead generation examples over the years to varying effect. But nothing works quite as well as the ones we’ve shared above.

They’re flexible. They’re timeless. And they put the emphasis on creating value and embracing the passion of your expertise.

Thank you for reading. And make sure you check out these low-cost marketing and advertising ideas when you’re ready to expand your reach.

Source: By Dale Harris

https://www.articlecity.com/blog/5-inspiring-lead-generation-examples-you-can-learn-from/

Start A Lead Generation Business In 2 Minutes FLAT! - Part 1

Want to be inspired by some lead generation examples?  Check out this article for some ideas.  It is in two parts.  Read ideas 1-3 today.  Follow again tomorrow for ideas 4-5.  Let me know what you think with a comment below.

5 Inspiring Lead Generation Examples You Can Learn From – Part 1

There’s no shortage of lead generation examples available online that promise to take your business to new heights. But how do you adapt what others are doing and make it work for your situation?

In the following article, we’ll be discussing some simple but effective strategies to inspire you. Best of all, they’re incredibly flexible. (Thus, easy for you to incorporate into your current day-to-day.)

1. Connect with Real People from the Companies You Love

One of the best lead generation ideas we’ve found: focus on companies you love. More specifically, target the individuals already working for them. How can this be helpful?

Usually, these are highly-talented individuals with their own ambitions. The Googles and Amazons of the world wanted them because these candidates thought outside the box and had entrepreneurial ambitions of their own. And where there’s a spirit of entrepreneurship, there’s a lead looking to hire someone with your particular skill set.

Pro tip: look up a company you love on LinkedIn. Find the link telling you how many employees working for that company are active on the site. Study profiles until you connect with someone, build a short but tailored pitch and message them privately.

2. Skim Top Competitors with a Local Eye

Great content creates hot leads. Start investing more time in your content strategy. Examine what top competitors are doing.

Do a geo-search for your keywords in another local market. Visit blogs and websites that come up first and see if you can’t craft an original spin on some of their more popular topics.

But remember: you’re after lead generation ideas, not content you can rip off. If you can’t be original, then you have a lot of craft-honing to do.

3. Take Your Audience to School

Anyone can throw 500 or 1,000 words into a blog post. Don’t settle for that.

Instead, add real value to the consumer’s life. Then, think of the best ways to package that knowledge to keep them engaged.

Many thought leaders have moved away from regular blog schedules and are instead creating dense, engaging courses that solve crucial problems for the consumer.

Social media is a great vehicle for delivery. In fact, one seminar marketing campaign was able to pull down over 1,300 signups from a six-week Facebook campaign. But the content has to be first.

Source: By Dale Harris

https://www.articlecity.com/blog/5-inspiring-lead-generation-examples-you-can-learn-from/

What is VIRTUAL OFFICE? What does VIRTUAL OFFICE mean? VIRTUAL OFFICE meaning & explanation

With a trend moving to working from home and working online you may wonder why bother with a virtual office.  There still are benefits to having a virtual office.  Read on to find out what they are.  Leave a comment below to let me know what you think of this article.

Location, Location, Location: 4 Surprising Benefits of Setting Up a Virtual Office

We live in an increasingly virtual world.

From shopping to banking, almost everything can be done from your living room couch.

Including, at a rate that has increased 155% over the last decade, working. More workers are choosing to pursue their careers from home, and more business owners are seeing the benefits of a virtual workforce.

As business owners set up their consulting firms and video production companies from their living rooms, virtual office space is becoming more popular.

But if you already have a home office, why bother with renting virtual office space somewhere else? Let’s take a look. The benefits may surprise you.

It Looks More Professional

Even in our virtual world, customers and clients like to see a brick-and-mortar building. Even for quintessential professionals, a home office can scream “amateur!”

Renting virtual office space can give you that physical building, even if you don’t use it for more than meeting space and business post collection.

Work/Life Balance

A recent study from Stanford University showed a stunning increase in productivity among work-from-home employees.

Often, business owners think that when they start taking on employees, they need to invest in office space. But in reality, recruiting talent from all over and letting them work from their own space can give you all the benefits of a staff with none of the downsides.

Employees can work when it’s convenient, balancing work around their life and interests.

It also allows you to bring on talent that is beneficial to your company but may not be able to relocate to your location.

Privacy

You need somewhere to receive business mail, and you’re clients like to see that you exist on a map, but you also don’t want your doorbell ringing with business matters at all hours.

Renting virtual office space helps keep your work and home lives separate. Even if you work from home, you can ensure that your business is headquartered elsewhere, keeping your privacy intact.

Save Money with a Virtual Office

Now, renting virtual office space can seem like an unnecessary expense, but it is actually an incredibly cost-effective solution.

Places like Hoxton Mix, in London, can set you up for under $20/month, with all your mail forwarded, a work phone and answering machine. For that inexpensive, you almost can’t afford NOT to rent a virtual office space.

Even if you rented meeting space in a virtual office for monthly meetings, you would be coming in FAR under what you would pay for office space in a major city normally.

Ready to Rent?

Virtual office space can offer you a slew of benefits. From opening up your candidate pool to talent the world over, to slashing your operating costs to maintaining a healthy work/life balance.

With so many reasons to headquarter your home business in a virtual office, can you really afford not to?

For more on getting your home business to work harder for you, take a look here!

Source: By Dale Harris

https://www.articlecity.com/blog/location-location-location-4-surprising-benefits-of-setting-up-a-virtual-office/