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Showing posts with label promotions. Show all posts
Showing posts with label promotions. Show all posts

Wednesday, 14 November 2018

SEO For Beginners - How to Rank High In Google? – Part 3




An ever increasing number of individuals have a blog or are thinking of starting one.  Are you wondering what will increase blog traffic and what will make your website stand out?  Read on for some great tips in this article.  It’s in 3 parts.  Welcome back to part 3.  Today we look at Using Striking Visuals, Keeping Design in Mind, Posting Often, Creating Action, Adding Personality, Using Social Media, Analyzing Results and final tips on how to increase blog traffic.  Let me know what you think with a comment below.

How to Increase SEO Blog Traffic by Making Your Website Stand Out – Part 3
Use Striking Visuals
To help your blog stand out, you should be adding visual content. Research shows that people can remember 65% of visual content after three days compared to only 10% of written content.
You can implement visual content in your blogs such as:
·        Infographics
·        Images
·        Pictures with Quotes
·        Graphs and Charts
·        Gifs
·        Videos
·        Memes

Keep Design in Mind
When it comes to design and visuals, you also want to make use of white space. Most people scan when they read online. Effective use of white space makes your content easier to read.
Post Often
When you decide what content to write, you should stick to a regular posting schedule. You can use a content calendar and auto-schedule your posts.
How often should you post? The number depends on many factors including your industry, the size of your team, and your budget.
However, what is more important is that you post consistently and with high-quality content. Readers will prefer 1 useful blog post over 4 fluff pieces.
Create Action
To make your blog stand out, you want to drive your readers to take action.
If you’re a DIY home improvement blog, you want your readers to actually follow through on your home projects and come back and comment about how your tips helped. If you’re a recipe blog, you want your readers to try your recipes.
Add Personality
Your blog can be a great opportunity to build your brand and make your site stand out. By having a unique style, you can add personality to your blog and separate yourself from your competitors.
You can give your blog a personal touch by responding to comments. This is a great way to engage with followers and answer any additional questions or concerns they have. You can also host Q and A sessions.
These are great ways to show the human aspect behind your business and connect with your audience.
Use Social Media
You can leverage your social media network to share your blog posts and engage followers.
To promote your blog, you can run contests or promotions. You can also use paid ads to target users that may be interested in your content.
Leverage social media to ask your followers questions and get ideas for new blog content.
Another tip is to add social media sharing buttons in your posts, so readers can share them instantly.
Analyze Results
To see the results of your work, you should analyze your web traffic through tools such as Google Analytics. You can find out which blog posts performed the best in terms of web traffic or conversions.
When you see that certain blog topics perform better than others, you can use that information to refine keywords and create future topics to draw in more readers.
Analytics can also show you what’s not working and what you need to improve.
Our Final Tips for How to Increase Blog Traffic
To learn how to increase blog traffic, you have to focus on your audience and build a relationship with them. You want to do this by creating content that will have readers coming back to your blog and wanting more.
To learn more about increasing your blog traffic, read our digital marketing blog.

Source: By Dale Harris

Monday, 28 May 2018

Branding, Branding, Branding - are you getting it right?




Revealed – Why branding is so important and why it is important to get it right when using MSN.  Is your branding working for you? Rob Sullivan’s article takes a look at some of the mistakes it is easy to make.

Branding, Branding, Branding - MSN fails to keep it Straight
By: Rob Sullivan

Sometimes you see promotions come along and you wonder: did they just do that? The current MSN promotion called msnsearchandwin is a prime example of this.

Not only do they use "black hat" or at least "questionable" tactics on the site, but the messaging is inconsistent.

In this article I look at the new MSN promotion and ask the question: Why bother?

By now you've probably heard about the new MSN promotion where you can win prizes simply by using MSN search.

They did do something right by registering a domain name that implies that message. If you go to msnsearchandwin.com you will see the familiar MSN search box.

Wait a minute...Why is this search box blue? Didn't MSN just rebrand with a nicer, cleaner silver grey look?

That, my friends, is mistake number one. It's as if the technical team and the marketing team didn't get together to discuss this program.

I mean, when you go through something as complex and massive as a rebranding, you should make sure the messaging is consistent across the various media. Especially when the promotion and the rebranding launch within days of each other.

This is eerily similar to the article I wrote about Superbowl Ads. In that article I talked about how advertisers spend millions on a 30 second or 1 minute TV commercial yet they fail to carry that messaging over onto their website effectively if at all.

And here we have MSN - probably one of the most recognized brands on the web and subsidiary to the company with one of the most effective and ruthless marketing arms in the world - and it can't seem to communicate it's message that MSN is rebranding.

I mean, how hard would it have been for someone in Tech to phone up someone in Marketing and say, "By the way, you know that search and win promotion you are doing? Be sure that the colors match the new look of MSN that's launching in a few days."

But wait, it gets better.

First spotted by Kerry Dean, if you view source of the msnsearchandwin home page what do you see?

That's right, about a million keywords stuffed into the keywords tag. (OK maybe not a million but there are 256 keywords in the meta keywords tag).

It gets worse. Immediately below the overstuffed keywords tag you will see a bunch of keywords stuffed into a comments tag. Again the same 256 words used in the meta keywords tag.

So tell me, is it OK for a search engine to spam itself?

Perhaps we could all learn a little something from MSN's marketing mistake: Keep it Consistent!

Author Bio
Rob Sullivan is a SEO Consultant and Writer for
www.textlinkbrokers.com. Textlinkbrokers is the trusted leader in building long term rankings through safe and effective link building. Please provide a link directly to Textlinkbrokers when syndicating this article.