Want to be inspired by some lead generation examples? Check out this article for some ideas. It is in two parts. Read ideas 1-3 today. Follow again tomorrow for ideas 4-5. Let me know what you think with a comment
below.
5 Inspiring Lead Generation Examples You Can Learn
From – Part 1
There’s
no shortage of lead generation examples available online that promise to take
your business to new heights. But how do you adapt what others are doing and
make it work for your situation?
In the
following article, we’ll be discussing some simple but effective strategies to
inspire you. Best of all, they’re incredibly flexible. (Thus, easy for you to
incorporate into your current day-to-day.)
1. Connect with Real People from the Companies You
Love
One of
the best lead generation ideas we’ve found: focus on companies you love. More
specifically, target the individuals already working for them. How can this be
helpful?
Usually,
these are highly-talented individuals with their own ambitions. The Googles and
Amazons of the world wanted them because these candidates thought outside the
box and had entrepreneurial ambitions of their own. And where there’s a spirit
of entrepreneurship, there’s a lead looking to hire someone with your
particular skill set.
Pro tip:
look up a company you love on LinkedIn. Find the link telling you how many
employees working for that company are active on the site. Study profiles until
you connect with someone, build a short but tailored pitch and message them
privately.
2. Skim Top Competitors with a Local Eye
Great
content creates hot leads. Start investing more time in your content strategy.
Examine what top competitors are doing.
Do a
geo-search for your keywords in another local market. Visit blogs and websites
that come up first and see if you can’t craft an original spin on some of their
more popular topics.
But
remember: you’re after lead generation ideas, not content you can rip off. If
you can’t be original, then you have a lot of craft-honing to do.
3. Take Your Audience to School
Anyone
can throw 500 or 1,000 words into a blog post. Don’t settle for that.
Instead,
add real value to the consumer’s life. Then, think of the best ways to package
that knowledge to keep them engaged.
Many
thought leaders have moved away from regular blog schedules and are instead
creating dense, engaging courses that solve crucial problems for the consumer.
Social
media is a great vehicle for delivery. In fact, one seminar
marketing campaign was able to pull down over 1,300
signups from a six-week Facebook campaign. But the content has to be first.
Source: By Dale Harris
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