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Showing posts with label pay-per-click. Show all posts
Showing posts with label pay-per-click. Show all posts

Wednesday, 19 December 2018

Google AdWords Tutorial 2018 - Step-By-Step Google AdWords Tutorial For Beginners – Part 2




Google AdWords may seem like a great way to get traffic to your site but will this pay-per-click marketing system end up costing you a lot of money without making you any?  Have you thought of all the ins and outs of it?  If you want to know the key to success with AdWords check out this article.  It’s in 2 parts.  Welcome back to part 2.  Let me know how useful you find it with a comment below.

AdWords Tips: All About Keywords – Part 2
By: Ryan Cole

Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What's next? Keyword research. The best way to go about this is to use WordTracker. I won't get really specific about how WordTracker works, because they've got a ton of information right there on the site - just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you'll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you'll get are all terms from WordTracker's search query database, which uses metacrawlers to compile information (again, they explain it on their site if you're really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day's membership is just a few bucks).

There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture's Keyword Inventory is a good, free resource, but there's a catch: it shows results only for searches done through www.yahoo.com. If you're marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo!, in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% - but this is based on all searches, and results for individual searches may vary widely.) You may find other "free" tools or downloadable programs that claim to help you with keyword research, but I say don't bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don't offer anything in the way of features unless you buy the "full version." If you're out to get one for free, just use Overture. (Google's own traffic estimator is decent, but it doesn't give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google's bid and position estimates are also usually way off.)

But third-party tools, even if they're very good, won't do your keyword research for you. You'll have to pick through your web site (or your affiliate's sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There's no real trick to this; you've just got to do a lot of brainstorming. Once you've got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don't directly relate to your product, service, or niche, add them as negative matches.)

Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.


Author Bio
Ryan Cole runs The Internet Marketing Blog, a free resource for those who need help with Google AdWords, affiliate marketing, SEO, PPC, or any other online marketing topics. Visit for more info on keywords, WordTracker, and Google AdWords.


Source: By Ryan Cole


Tuesday, 18 December 2018

Google AdWords Tutorial 2018 - Step-By-Step Google AdWords Tutorial For Beginners – Part 1




Google AdWords may seem like a great way to get traffic to your site but will this pay-per-click marketing system end up costing you a lot of money without making you any?  Have you thought of all the ins and outs of it?  If you want to know the key to success with AdWords check out this article.  It’s in 2 parts.  Come back for part 2 tomorrow.  Let me know how useful you find it with a comment below.

AdWords Tips: All About Keywords – Part 1
By: Ryan Cole

As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don't know the ins and outs, it can end up costing you a lot of money and not making you any.

So, what's the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don't skimp on the keyword research! 

Maybe you had it in your head that you could go through your site, grab 20 or 30 words or phrases, load them into an ad group, and you'd be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That's right - never stop building your keyword list. Okay, now let me explain a few things:

First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword, if you wish. This bid does not represent the amount you'll pay for each click (like on Overture); this is just the maximum you'll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you'll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you'll only pay $0.31. This is because Google's bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.

But that's not all! As you start getting impressions (i.e., your ad shows up in the search results) and clicks, you'll have a click-through rate (CTR). This represents the number of clicks you receive per 100 impressions. Here's the really beautiful thing about AdWords: the higher your CTR, the lower your click cost. Because Google values relevance, you'll receive a bonus for having a relevant ad, and CTR is the primary indicator of how relevant your ad is. So, let's say you're competing with someone for ad position No. 3 on the search results page for a particular keyword. Your max bid is $0.50 and his is $1. He should be way above you, right? Not necessarily. Suppose you have a CTR of 5%, and his is only 1%. Google factors in CTR when calculating ad positions, so you end up with this: max CPC × CTR = (what we'll call) ranking factor. In this case, your ranking factor is 0.025, while your competitor's is only 0.01. Which means your ad shows above his for $0.50, even though he's willing to pay up to $1!


Author Bio
Ryan Cole runs The Internet Marketing Blog, a free resource for those who need help with Google AdWords, affiliate marketing, SEO, PPC, or any other online marketing topics. Visit for more info on keywords, WordTracker, and Google AdWords.


Source: By Ryan Cole

Thursday, 29 November 2018

Top 10 Free Website Traffic Sources - NO INVESTMENT NEEDED! - Part 2





If you have a website and you are wondering how to make money out of it converting your traffic to becoming your greatest profit here are some great ideas.  This article is in, 2 parts.  Welcome back to part 2.  Today this article covers Pay-per-click, offering an advertising space, affiliate marketing and pay-per-lead.  Let me know how useful you find this article with a comment below.

8 Greatest Ways To Converting Your Traffic Into Your Greatest Profit – Part 2

By: Seth Chong

Do you have a website which pulls in large number of visitors everyday? You can actually benefit yourself with the traffic and earn a great, residual income if you give a little more effort. Here are some of the greatest ways you can convert those traffic into mountainous cash:


4. Pay-per-click
In this case, you don't pay for every click but earn instead. There are many advertising programs that give you a percentage of the bidding on a certain keyword. The famous ones are Google Adsense, Chitika, Yahoo Publisher Network and Kontera.

When people click on the ads shown from either of these advertising programs, you will earn a small portion of money. Nevertheless, if you have high traffic to your site - these programs alone can generate your residual income.

5. Offer an advertising space
Usually websites which brings in very high traffic will sell a small portion of space on their web page. You can charge a minimum of $300 for advertising someone's ad a single month on advertising fee if your web page is pulling more than 2000 visitors a day.

Other than that, you can also create exit pop-ups that advertise other websites as well. By doing this, you don't clutter your website with too many ads and you can earn a better reputation from your visitors.

6. Affiliate marketing
If you don't have your own product for sale, you can sell other's products instead and receive a commission on every sale. With affiliate marketing, you have an unlimited source of products to sell and you don't need to go through any problems after your sales.

No customer service, you don't need to issue any refunds, just let the owner do everything else for you after each sale. If you have a mailing list, you can endorse many other products and earn very great profits from your subscribers.

7. Pay-per-lead
Instead of earning money from every click your visitors clicked on, you are paid if you get your visitors to subscribe into other's mailing list. Nevertheless, it is not necessary that you just get visitors to become other's subscribers.

There are a lot of bigger companies like Coca-Cola and Pepsi which holds survey every few months. By referring your visitors to them in order to complete a survey, you can also earn great profits from it.

Applied correctly, you can make a huge fortune on the Internet and build a steady online business - taking over the place of your day job. Take some time to put effort in either of these strategies, because it can make your day bright.


Author Bio
Seth Chong is the owner of IMViral, one of the largest, greatest viral Internet Marketing Newsletter which is being spread around the world, you can sign up for the Newsletter(worth $297) for Free at www.imviral.com

Source: By Seth Chong


Tuesday, 6 November 2018

How to Use Online Marketing to Increase Your Profits – Part 2



Is your business on the ball with its online marketing strategies?  Do you want to know what it will do for your business if you are up to scratch with your online marketing strategies? Here is an article to explain why.  It’s in two parts.  Welcome back to part two.  I’d love to know what you think of this article with a comment below.

How to Use Online Marketing to Increase Your Profits – Part 2
Email Marketing
Email marketing is a powerful tool in any online marketer’s arsenal. In fact, email marketing consistently outperforms website sales for many eCommerce platforms. That is why building a mailing list with targeted subscribers is key if you are selling products or services online.
If you have a blog or an eCommerce store, you will want to create lead magnets to get more email addresses in your mailing list. That way, you can keep your highest qualified leads updated on hot offers, new product releases, and links to your online content.
Check out https://www.microdinc.com/ for comprehensive website and eCommerce solutions, including squeeze pages and lead magnets.
Email marketing is powerful because it costs next to nothing and is 100% scalable. Sending a million emails costs virtually as much as sending a single email.
Online Advertising
Pay-per-click advertising is almost synonymous with paid marketing. Search engines, eCommerce giants, and social media platforms alike offer numerous options to advertise online. When done right, PPC can get you ahead of the curve.
However, PPC can also drain your marketing budget overnight if you are not careful with how you set up your campaigns. Some of the most important PPC ads include:
·        Google
·        Bing
·        Facebook
·        Instagram
·        Amazon

By featuring your business on the above platforms, you can spend your marketing budget for measurable results. If an ad isn’t converting well enough, you can eliminate it immediately. On the other hand, if you generate most of your traffic from a single ad, you can scale it up with ease and multiply your leads.
Leverage the Power of Online Marketing
Now that you know the power of online marketing, it is time to take your profits to the next level. Here at Article City, we help businesses drive more traffic, leads, and sales with our great content.
Our content marketing platform helps clients create and scale their content marketing campaigns for success.

We connect digital marketers and business owners who seek to leverage the power of content to drive sales. Come on in and join over 40,000 other marketers today!
Source: By Dale Harris
https://www.articlecity.com/blog/how-to-use-online-marketing-to-increase-your-profits/

Tuesday, 21 August 2018

How to Get More Organic Traffic (FAST)



You have a product to sell and you have a website but how do you now direct traffic to that website.  Where do you go from here?  Read on for a guide as to how to drive traffic to your website.  I’d love to hear your comments below.

So You Have A Website Now What?

You start with a great idea or product that you want to market. You have done the research and built the website but how do you drive people to your site? The internet can be a field of dreams; however, due to its sheer size even if you build it, they may not come.

If you have unlimited funds, you can definitely pay to get your website submitted to multiple search engines quickly. If you want to submit your website to search engines for free, it can take anywhere from 6 to 12 weeks for the search engine to finally add you to their results. But you want traffic now. 

There are a lot of submission programs being advertised on the internet. Some are legitimate programs and some will take your money and not deliver. It is hard to know who to trust. Here are some ideas to help assist you on the road to success. 

1. Promote your website yourself. 
This sounds like a very broad statement and just where do you start? Get creative. There are many avenues that you can take to advertise your product and/or website. 
a. Add your website information to your signature line in your email account. Every time you send an email, you are also advertising your website. 
b. Print up flyers about your product / website and post them around your community. 
c. Take out classified ads in your local papers. Many of these you can do online and can do so rather cheaply. 
d. There are multiple free classified sites that you can submit to. You may not get a large number of clicks through free classifieds but the goal is to get your information circulating. 
e. Another good avenue I have found to drive traffic to your website without having to pay out large advertising dollars is by using Instant Buzz. Instant Buzz is the easiest way to drive targeted traffic to your website just by doing what you do anyway; surfing the web. You can install Instant Buzz in seconds, never do anything different ever again, and you'll still earn traffic every time you surf. It is free to use so you don't really have anything to lose and everything to gain. For more information you can visit http://www.InstantBuzz.com/r/?jpvh28 

2. Pay-Per-Click 
This form of advertising can get pricey pretty quickly but by using Google Adwords and Yahoo, you can set your own daily spending limit to ensure you don't go over budget. Both sites have keyword help to assist you in creating the keywords for your ads. A small word of advice, start small when using Pay-Per-Click. Allow yourself the opportunity to get the hang of it. If you choose keywords with low click price, you can receive more clicks before you reach your limit. There are a lot of great resources out there to learn about using Pay-Per-Clicks. 

I have come across an eBook that has changed my way of thinking when it comes to Internet Marketing. It is called "Dotcomology. The Science of Making Money Online". This book contains information on how to use Pay-Per-Click search engines properly to drive traffic to your site; How to profit using Google Adwords; How to make your website attractive, engaging and interactive. This book has so many resources and insights, I am unable to list them all within this article. The best part of this eBook is that it is free. No gimmicks, no hype. Just a free resource for you to use. 

Visit http://www.affiliatehomepro.com/dotcomology.html to download the book and start using the Internet as the powerful tool it is.



Source: By Jessica VanderHaar

http://www.articlegeek.com/internet/website_traffic/1351-soyouhavewebsit.htm