How to Launch a Blog Successfully and Make $103,457.98 Your First Year Blogging - Part 5

How to Measure the Success of Your Blog Strategy – Part 5

Having launched your blog do you have the right strategy?  How can you measure the success of your blog strategy?  This article continues today by looking at tools you can use and how to analyze and re-strategise.  Read on and come back tomorrow to find out more.  Let me know how useful you find this article and leave a comment below.

Tools You Can Use

There is any number of free tools available online which will track the results of your content. One of the most popular is Google Analytics.

Google Analytics can show month-by-month data on conversion rates, demographics, and almost any other metric you’d want to consider.

Other free online tools can help you to publish your posts across platforms. You can even schedule these in advance. That way, on Marketing Monday you plan out the full week’s marketing drip-feed. This frees you to focus on other aspects of the business the rest of the week.

Analyze and Re-strategize

A pitfall for many businesses is that they collect so much data, they get overwhelmed and do nothing with it.

This is known as paralysis by analysis.

You can avoid it by sticking only to the data that is relevant to your strategy. Then, strategize your analysis. What do we mean by that?

You should build marketing analysis points into your content plan. Each month you write and publish content. Then, on a set date each month you measure the results and use them to re-calibrate your strategy.

Maybe your content is attracting lots of people to your website, but they’re not staying long, and they’re not buying anything. This might suggest you’re attracting the wrong people, and need to change the tone or subject of your content.

Perhaps you’re putting in back-links to competitors, inadvertently sending your customers to buy elsewhere.

As you can see, this whole blogging concept takes a bit of experimenting. It’s often best to work as part of a team so you can throw fresh ideas around in those early, at times frustrating, days while you’re figuring it all out.

Source:  by Dale Harris – ArticleCity

https://www.articlecity.com/blog/how-to-measure-the-success-of-your-blog-strategy/

How to Launch a Blog Successfully and Make $103,457.98 Your First Year Blogging - Part 4

How to Measure the Success of Your Blog Strategy – Part 4

Having launched your blog do you have the right strategy?  How can you measure the success of your blog strategy?  This article continues today by looking at being data driven and what metrics to analyse for your marketing strategy.  Read on and come back tomorrow to find out more.  Let me know how useful you find this article and leave a comment below.

Be Data Driven

There is any number of tools online that can help you measure the success (or not) of your content campaign. Use them. We’ll look at some ideas below.

The internet gives us the sort of sales data marketers could only dream of thirty years ago! It can tell you the demographic breakdown of who visits your site, who buys things, how long people spend on each page before they buy, and so on.

Using that data wisely means calibrating your marketing efforts into a lean, agile machine. No energy wasted. Imagine that!

Metrics Matter

You want to be data-driven to be agile. That means checking metrics and analyzing Return on Investment (ROI). But what metrics should you track?

There is so much data available that it can be overwhelming. Tracking all of it is an excellent way to fall into a rabbit hole.

Here’s a quick break-down of the-what-and-the-why of some key marketing metrics you might want to analyze for ads you embed in your content.

We strongly encourage you to have your marketing and content strategy in mind when you select the metrics you will track, be they:

1.     Ad Click Through – the rate at which those that saw your ad clicked on it

2.     Ad Conversion – the rate those that saw the ad bought r signed-up

3.     Engagement Rate – the rate those that saw your post/ad reacted or shared it on their own social media

4.     Measure Success

Once you have measured content-specific metrics, such as page views or page shares, it’s time to analyze ROI.

How much has it cost you to maintain the website, and get your content written, edited, published and promoted? How much of this has resulted in sales for the business?

From these figures, you can crunch some ROI figures for your business. Some good ones to use are cost-per-visit, cost-per-click, and cost-per-lead.

Work out which ones are the best for your particular blog strategy, and track all your content with the same metrics. That way, you can compare apples with apples, as they say.

Consider the conversion rates, gross profit per month, average qualified leads per month, and the average number of new customers per month.

Record them and analyze them against results from your content to see what sorts of content get you the best sales results.

Source:  by Dale Harris – ArticleCity

https://www.articlecity.com/blog/how-to-measure-the-success-of-your-blog-strategy/

8 Reasons Why Digital Marketing Is Important for Every Business – Part 1

Dale Harris sets out in his article why every business should not ignore its digital marketing plan.  A business ignores having a digital marketing plan at its peril.  Over the next two days this article will set out 8 reasons why Digital Marketing is important for every business.  Read part 1 today to find out why.

8 Reasons Why Digital Marketing Is Important for Every Business – Part 1

So, you’ve heard about digital marketing, but you’re not convinced that it’s really worth all the work you’ll have to put into it.

You’re already doing well, so why should you invest in one more advertising strategy, right?

Wrong.

In this post, we’ll tell you the main reasons why a digital marketing plan that a brand of any size and influence is something that you can’t afford to ignore.

Then, we’ll tell you where you can go to take your marketing plan to the next level.

1. You’ll Increase Your Authority

Perhaps the most important role of digital marketing is how things like blog posts, social media updates, and quality web content can increase your industry authority.

In other words, the more content you create — and the more visitors and followers you have — the more likely your market will be to see you as an authority within your industry.

Bring in voices from influencers, other industry experts, your past customers, and the most experienced members of your team to deliver content that’s both engaging and genuinely helpful.

2. You’ll Connect on Multiple Platforms

Another huge benefit of deciding to embark on a new digital marketing campaign?

You’ll be able to connect with your target market — and expand it altogether — by reaching people on multiple platforms. You’ll also connect with a wider age, location, and gender demographic altogether.

Make sure that you pay just as much attention your web content as you do your social media updates and listings on reviews sites like Yelp and Google My Business. 

Traffic doesn’t just happen on your website, after all.

3. You’ll See a Boost in Conversion Rates

If you feel like your company just isn’t bringing in the kinds of sales numbers you expect, then you likely need to update your digital marketing strategy.

While yes, things like print marketing campaigns and TV ads are important, they shouldn’t be the end all and be all of your advertising plan.

One of the benefits of digital marketing is that it lets you connect with more people in less time. Through the use of keywords, image optimization, short digital videos, and other online branding strategies like blog posts and comments, you can quickly boost your conversion rate.

You’ll also slice down the length of your overall sales cycle.

4. You’ll Promote Transparency

Countless studies show that customers trust companies that promote a sense of transparency in their digital marketing plans.

So, if you really want to know how to create an online marketing campaign that works, focus on being as open and honest with your customer base as is possible.

This means things like creating videos that show the inside of your office, posting interviews with your SEOs, and even doing live Q&A sessions on social media.

You should even show the interior of your factories and warehouses.

Source:  DALE HARRIS - https://www.articlecity.com/blog/8-reasons-why-digital-marketing-is-important-for-every-business/