The Best Gear For Starting A Podcast

Have you ever wondered what podcasting can do for your business?  Is this a tool that you should be using to promote your business?  Check out this article for some answers and let me know what you think.  Leave a comment below.

Podcasting Used As a Business Marketing Tool by Media Publishing Giant Simon & Schuster

By: Rodney Rumford

Podcasting has hit the marketing world big time with the recent launch of a new podcast by Simon & Schuster. I was recently involved in a consulting role with a podcasting project with publishing giant Simon and Schuster and their website www.simonsays.com. They are using this podcast RSS feed to interview world famous authors and have authors read excerpts from their books. This is a brilliant marketing strategy for their website, authors, products and brand.

They are actually using the podcast to promote the products that they publish. This is a very innovative business marketing strategy. They are publishing 30 minute podcast shows every week. This allows potential consumers to get exposure to their products. This will create increased interest in their products. This will in turn drive sales and increase the branding for their business. This professionally produced podcast series of shows will undoubtedly become a favorite of many consumers.

It is also noteworthy to mention that you do not need an iPod to listen to a podcast. You can simply listen to podcasts on your desktop computer. You can subscribe to podcast feeds with Yahoo, iTunes, Mozilla Firefox, Google Desktop Search Toolbar 2.0, or any variety of desktop podcast RSS feed reader software tools.

The business benefits of a proper podcast marketing strategy can be quite immense. Podcasting is another business communication and marketing tool that allows businesses to communicate with their target market. Subscribers to the podcasts RSS feed will automatically receive new podcasts when they are published. Businesses that create podcasts can have a direct communication and marketing channel online.

Having a quality professional podcast that delivers value added exclusive content can increase your online visibility. Search engines such as Google will index podcasts feeds, Blog and podcast directories will list podcast feeds, and targeted traffic will subscribe to those podcast feeds. Let's also remember that a quality podcast has the opportunity to be listed in the iTunes podcast directory and found by over 40 million users.

Leveraging podcasting as a business promotion and marketing tool is going to be part of the business landscape online for years to come. When media giants such as CBS, Viacom, and countless other business giants such as IBM and Oracle are podcasting; you can bet money that this marketing media format is here to stay.

Your business should give serious consideration to creating a podcast marketing strategy with experienced professionals in this field. This is a marketing and communication medium that your business will want to execute and leverage for maximum marketing and business benefit online.

You may want to read an informative white paper about this new business marketing technology. You can read this white paper at www.leveragedpromotion.com/products.html

Author Bio

Rodney Rumford is the founder of http://www.Podblaze.com and is a business marketing consultant specializing in new media marketing tools such as Podcasting and Business Blogs. He is also co-founder of www.leveragedpromotion.com

Article Source: http://www.ArticleGeek.com - Free Website Content

Source:  by Rodney Rumford

http://www.articlegeek.com/internet/podcasting_articles/podcasting_marketing_tool.htm

RSS... and WHY Its Being Considered The Newest Player In The VIRAL Marketing Game

Are you using RSS feeds in your online business?  Are you making the most of them?  Read on to see what they can do for you.

RSS... and WHY Its Being Considered The Newest Player In The VIRAL Marketing Game

By: Cory Threlfall

I have a quick question to ask you... "Are you sick and tired of hearing about RSS(Real Simple Syndication) and how it can take your online business to New levels with VERY little effort on your part?"

If you answered 'YES' to the question above then stop reading this article Right Now!

If you answered 'NO' then your going to love what I'm about to reveal to you about RSS and WHY its being consider the newest player in the VIRAL marketing game.

But before I do I think its important you understand the mechanics of each(RSS and VIRAL marketing) and what there role is so there's no confusion.

RSS by definition -- RSS stands for 'Real Simple syndication or Rich Site Summary' and is used to syndicate news or information and is usually associated with Blogs because blogs use an RSS feed to distribute their content.

Next...

VIRAL Marketing by definition -- is any form of advertising and/or marketing techniques that "spread" like a virus without you having to do anything.

Now that you have an idea what the two mean and the roles they each play it's now time to tie it all together.

I have another quick question...(As you can see I like to ask questions.) "What do all website owners and portal sites need on a 24/7 basis to keep their visitors/readers coming back day after day?

If you answered 'Content' then give yourself a pat on the back because your absolutely Right!

And what do RSS feeds contain that update on a 24/7 basis?

CONTENT! Whether its News related or Articles.

And where do website owners and portal webmasters go to find these much needed RSS feeds?

You guessed it... 'RSS Directories' where hopefully You submitted your RSS feed(s) to.

The great thing about 'RSS Directories' is they are all categorized making it easy for whomever is looking.

And if your RSS feed catches their eye, guess what? They'll add your feed to there website where You'll gain all that FREE exposure at their expense.

Now, just imagine if 100 or 1000 website owners picked up your RSS feed.

Your traffic to your website would start to Explode effortlessly without you lifting a finger.

And the cool thing is all you had to do was set it up once.

The more 'Quality' RSS feeds you have out there the more opportunities you have of getting picked up by webmasters.

Do you see Now how RSS is being considered VIRAL? And this all happens while your sleeping.

It gets better So hold on.

Do you publish your own Content/Articles?

If you do you are also in for a real treat because guess what other directories are starting to incorporate RSS into their directories?

That's right, 'Article Directories'.

By submitting your articles to the TOP 'Article Directories' the same effect will happen as I outlined with 'RSS Directories'.

Remember this, people come online primarily for Informat! ion that will help solve a particular problem they are dealing with.

Websites contain 'Information'.

Website owners need Fresh 'Information' on a 24/7 basis to feed their readers needs.

RSS feeds deliver content, whether its News related or Articles, on a 24/7 basis or whatever frequency the website owner chooses.

How can you take advantage of this Right Now if you haven't already?

Simply set up a Blog at Blogger.com -- www.blogger.com -- and start posting to it on a Daily basis with your Articles, Product Reviews or News related postings related to your target audience.

Then go submit your Blogs RSS feed to all the top 'RSS Directories'.

Here's a link to a list of Top RSS Directories that you can submit your feed(s) to.

Go to: www.masternewmedia.org/rss/top55/

Once you've done that you'll want to Ping your Blog to get the Search Engines to come visit and start indexing your Blogs pages.

You can do this by using this Free service called Ping-O-Matic.

Go to: pingomatic.com

Well there you have it in a nutshell.

I hope you see the true Power of RSS and more importantly... "WHY Its Being Considered The Newest Player In The VIRAL Marketing Game".

The only thing left for you to do is... Take Action!

Author Bio
Looking for an Step-By-Step road map for generating HUGE amounts of targeted Traffic using RSS Feeds? Go search Cory Threlfall's #1 Rated CBmall that carries over 10,000 of the Internets BEST 'Information Products' available Online. Go to www.corys-cbmall.com Or... you can... Subscribe to CBnews cbnews.corys-cbmall.com

Article Source: http://www.ArticleGeek.com - Free Website Content

Source: by Cory Threlfall

http://www.articlegeek.com/internet/rss_articles/rss_viral_marketing_game.htm