Break the Internet! How to Launch a Successful Digital Marketing Campaign for Your Law Firm – Part 2

Are you a Law Firm wondering if you are making the most of your marketing campaigns?  #are you making full use of the internet and maximising the benefit of your digital marketing campaigns?  This article gives you a great look and what you want to have in mind when planning your campaigns.  It’s in 2 parts.  Welcome back to part 2.  Today the article looks at checking the mobile-friendliness of your site, allowing clients to book appointments online, reviewing your analytics, tracking calls, developing an extensive online resource library and increasing your knowledge of content marketing.  Leave a comment below on how useful you find this article.

Break the Internet! How to Launch a Successful Digital Marketing Campaign for Your Law Firm – Part 2

Did you know that 15 percent of state surveys miss actual harm and jeopardy nursing home residents are facing?

When these cases come to light, these people need legal representation. If they don’t know about your law firm, they won’t be able to contact you. The ability for people to be able to find your business is why you need an effective digital marketing campaign.

In this article, we are going to talk about marketing a law practice and how you can use the internet to get in front of your target market.

Check the Mobile-friendliness of Your Site

Your website should be mobile-friendly. If your site shows the desktop version when people view it from their phones, you need to get that fixed as soon as possible. Websites that aren’t mobile-friendly don’t show up on top of the SERPs on mobile devices.

Not only will your website go to the bottom of the search engines if your website isn’t mobile friendly, but it also provides a very bad user experience. If your visitors notice your website doesn’t have a mobile version set up, they are unlikely to visit your site again.

Allow Clients to Book Appointments Online

Having a way to book an appointment online makes it easier for customers to access your services at their leisure. They might remember they want to book an appointment with you late at night out of office hours. If they can’t book an appointment online, they might forget again and never make it into the office.

There are many appointment setting programs you can integrate with your website so find one that works for you and get it set up.

Review Your Analytics

When you are using any online marketing strategies, you should always have an eye on your analytics. Analytics help you see where you are hitting the mark and where you are missing out.

If you notice one traffic source is performing better than another, you may decide to focus your efforts there. Being able to make data-driven decisions helps you confidently choose your path.

There are many ways to use data so make sure your tracking codes are set up to collect data properly.

Track Calls

When you have a call campaign in place, you have a call tracking number so you can see where your marketing is working. If you don’t have call tracking set up, you won’t know if your campaign is working or not.

Develop an Extensive Online Resource Library

Content marketing is an effective way to get in front of your ideal client. Content marketing is an inbound strategy that has proven itself time and again. The more helpful information you have on your website, the more opportunities people have to find your content and your brand.

When you are creating your online resource library, keep SEO in mind. Your library should be search engine optimized so as many people as possible can find your content.

Increase Your Knowledge of Content Marketing

Content marketing is an effective way to build your law practice and attract potential clients. Learn how to use content to market in your digital marketing campaign for your business by reading one of our popular articles on the subject.

Source: By Dale Harris

https://www.articlecity.com/blog/break-the-internet-how-to-launch-a-successful-digital-marketing-campaign-for-your-law-firm/

SEO For Beginners - How to Rank High In Google? – Part 3

An ever increasing number of individuals have a blog or are thinking of starting one.  Are you wondering what will increase blog traffic and what will make your website stand out?  Read on for some great tips in this article.  It’s in 3 parts.  Welcome back to part 3.  Today we look at Using Striking Visuals, Keeping Design in Mind, Posting Often, Creating Action, Adding Personality, Using Social Media, Analyzing Results and final tips on how to increase blog traffic.  Let me know what you think with a comment below.

How to Increase SEO Blog Traffic by Making Your Website Stand Out – Part 3

Use Striking Visuals

To help your blog stand out, you should be adding visual content. Research shows that people can remember 65% of visual content after three days compared to only 10% of written content.

You can implement visual content in your blogs such as:

·        Infographics

·        Images

·        Pictures with Quotes

·        Graphs and Charts

·        Gifs

·        Videos

·        Memes

Keep Design in Mind

When it comes to design and visuals, you also want to make use of white space. Most people scan when they read online. Effective use of white space makes your content easier to read.

Post Often

When you decide what content to write, you should stick to a regular posting schedule. You can use a content calendar and auto-schedule your posts.

How often should you post? The number depends on many factors including your industry, the size of your team, and your budget.

However, what is more important is that you post consistently and with high-quality content. Readers will prefer 1 useful blog post over 4 fluff pieces.

Create Action

To make your blog stand out, you want to drive your readers to take action.

If you’re a DIY home improvement blog, you want your readers to actually follow through on your home projects and come back and comment about how your tips helped. If you’re a recipe blog, you want your readers to try your recipes.

Add Personality

Your blog can be a great opportunity to build your brand and make your site stand out. By having a unique style, you can add personality to your blog and separate yourself from your competitors.

You can give your blog a personal touch by responding to comments. This is a great way to engage with followers and answer any additional questions or concerns they have. You can also host Q and A sessions.

These are great ways to show the human aspect behind your business and connect with your audience.

Use Social Media

You can leverage your social media network to share your blog posts and engage followers.

To promote your blog, you can run contests or promotions. You can also use paid ads to target users that may be interested in your content.

Leverage social media to ask your followers questions and get ideas for new blog content.

Another tip is to add social media sharing buttons in your posts, so readers can share them instantly.

Analyze Results

To see the results of your work, you should analyze your web traffic through tools such as Google Analytics. You can find out which blog posts performed the best in terms of web traffic or conversions.

When you see that certain blog topics perform better than others, you can use that information to refine keywords and create future topics to draw in more readers.

Analytics can also show you what’s not working and what you need to improve.

Our Final Tips for How to Increase Blog Traffic

To learn how to increase blog traffic, you have to focus on your audience and build a relationship with them. You want to do this by creating content that will have readers coming back to your blog and wanting more.

To learn more about increasing your blog traffic, read our digital marketing blog.

Source: By Dale Harris

https://www.articlecity.com/blog/how-to-increase-seo-blog-traffic-by-making-your-website-stand-out/

How To Bring Home HUGE Affiliate Checks

Are you wondering what affiliate marketing is all about and whether you can really make substantial money from it?  In this video you will discover the world of Hight Ticket Affiliate Marketing.  This article will give you advice on how to succeed in affiliate marketing.  Let me know what you think and leave a message below.

How To Bring Home HUGE Affiliate Checks

By: Matt OConnor

Affiliate marketing has long promised the ideal of bringing home lots of cash without having to actually put in that much effort. But is this the truth?

When you become an affiliate for a product or service all you have to do is paste a link to their site and watch the commission from orders gained through your site come flooding in, right? Well, not quite. It's vital to understand that affiliate marketing is like any other form of marketing - there are no shortcuts and your site still needs to be marketed in the usual ways or you will see zero rewards.

Successful affiliates in any affiliate program simply don't sit there and wait for money to come. Why? Because there is no money in simply sitting and waiting. If you really want to get hold of large affiliate checks then you have to be constantly thinking of ways to make your visitors click on those affiliate links.

Here are a few brief guidelines that should get you off on the right track.

Become an expert in your chosen field or affiliate product.

You can promote your merchant's product better if you know a lot of things about it. To become an expert, the best thing you can do is purchase your merchant's product yourself. Use the product inside out. That way you will get to know all the pros and cons of the product and this may enable you to write a testimonial on your site! Remember sometimes revealing the flaws (as long as they are minor) as well as the good points can make a review seem more believable and encourage your visitors to click on that link! 

Write your own affiliate ads.

Many vendors won't mind if you get a little "creative" in your promotion of their products and this can be a great way to make your ads stand out from all the other people who are promoting the same product.

Participate in chat rooms, discussion boards, and forums related to your product.

If you used to ignore them before, then it is time for you to start focusing your attention on them. You can start your own chat room or join an existing chat room related to your product. It's a good idea not to promote your product straight away. Instead, build trust with your forum colleagues by giving out advice, then, over time, mention your affiliate product. Otherwise you just look like a spammer, not a good thing!

Create a free ezine or newsletter.

Ezines and newsletters are periodical publications whose aim is to inform a group of people about a certain subject. In your ezines and newsletters, you don't always have to promote your merchant's product for this may greatly annoy your subscribers. 

Rather, find a way to insert your affiliate ads and links on some portions of the letter. Also, don't forget to promote your ezine or newsletter on your website.

These are but a few guidelines on how you can increase your affiliate sales and continually grow your affiliate checks. 

What's important is that you are able to find a way to: attract more traffic to your site, induce your visitors to click on the ads on your site, and be able to promote your merchant's products even outside the boundary of your website. If you can do this, there's no reason for you to fail in affiliate marketing.

Author Bio

Matt OConnor is the owner of www.the-complete-guide.com - pick up "How To Make A Six Figure Income Online" for FREE when you subscribe to the newsletter.

Article Source: http://www.ArticleGeek.com - Free Website Content

http://www.articlegeek.com/internet/affiliate_articles/huge_affiliate_checks.htm

Reddit Marketing 101: How To Drive INSANE Traffic With Reddit!

Reddit Marketing 101: How To Drive INSANE Traffic With Reddit!

  

How to Increase Blog Traffic for Your Business

by Dale Harris

Would you like to know how to increase blog traffic?

Blog traffic can mean big business. About 47% of buyers tend to read 3-5 articles before making a buying decision. To get them to buy, you have to get them to visit your site first.

Keep reading to learn how you can get more traffic to your blog.

Use Analytics & Webmaster Tools

If you want to know how to increase blog traffic, you have to know your baseline or starting point.

The only way to do that is with data.

If you don’t already have Google Analytics or Google’s Search Console set up, that is the first thing you should too.

You should also get connected to Bing’s Webmaster Tools.

These tools will give you insights as to how much traffic you’re getting and where it’s coming from. You’ll also see how long people spend reading your blog posts.

Know Your Audience

Another way to get more traffic to your blog is to research topics your audience is interested in. You can do that by researching questions posted on Reddit and Quora to get ideas.

For example, if your blogging about personal development, you might find that a common theme is that people are looking for ways to be more productive.

You can then write out content ideas based on productivity. You can also take that a step further and get content and keyword ideas from this keyword research tool.

You can also look at Buzzsumo to see the headlines of the most viral articles to see what people are sharing.

This will help you get content ideas that your readers are interested in and make them SEO friendly and shareable.

Write Guest Posts

Did you come across sites in your research that welcome guest posts?

Maybe you saw a site that shared the same target audience as yours, or there was a thought leader’s site in your industry that welcomed posts.

This is an excellent opportunity to expose your work to more people and get valuable backlinks to your site.

Just be sure that the sites are more popular than yours. Otherwise, you won’t get the traffic or backlink benefits.

Expand Your Audience

One way to increase blog traffic is to expand your audience. You can do that by making your blog friendly to international audiences.

Let’s say you have a blog post on how to increase blog traffic in English. You’ve been learning enough Italian to be able to translate that to “scrivere un blog di successo.”

You’ve just opened the door to a brand new audience and an opportunity to get more blog traffic.

Don’t worry if you feel overwhelmed by the thought of having t translate your entire site.

The great thing about WordPress is that there’s a plugin for everything, translation included.

Create a Great User Experience

As a blogger, you have to create an excellent user experience. That means having a site that’s easy to load, easy to use and readable across many devices.

This point is often overlooked by bloggers, but what they don’t realize is their site could be costing them traffic.

People want and expect fast websites. Up to 40% of people will leave your site if it takes longer than 3 seconds to load. To make matters worse, if you’re blogging for an e-commerce site, 79% of shoppers will never return if they think your website is slow.

The first thing you should do is check your site’s speed. There are a couple of tools to use to do that, from Google’s Page Speed Insights and Pingdom.

Both tools will tell you if your site is slow and what you can do to fix it. Sometimes, it can be as simple as compressing images. Other times, you might have to adjust the code.

Use Images in Your Posts

Would you like to know how to increase blog traffic with visuals?

The use of images is part of the user experience, too. When you use images, you increase the chances of the article being shared.

The images used have to be relevant to the content and add to the article, not take away from it. Infographics are a great tool to use if your content has a lot of data.

People like to read statistics, but they tend to process them visually. That’s why infographics are so powerful. Readers can quickly look at the graphic, process it, decide it’s interesting, and share it.

That, in turn, will generate more traffic to your blog.

Use Content Aggregators & Syndication

One simple way to increase traffic to your blog is to list it with content aggregators.

These are tools that other people looking for great content to share use to curate articles to post. Sites like Alltop, Feedly, and RightRelevance are popular content aggregators.

Social Media & Email Marketing

Social Media Examiner found that 81% of marketers who used social media for just 6 hours a week found that website traffic increased.

That’s just about an hour a day to increase traffic to your blog.

The one thing to note here is that you don’t have to be on every social network. You just need to be on the networks that your target audience uses.

If you have an email list, you also want to stay connected with them throughout the buyer’s journey. Most of the people who visit your website won’t be ready to buy.

You can stay top of mind by blogging and emailing your list. This gives them a reason to visit your website again and again.

With email marketing, you’re increasing traffic, and you’re nurturing prospects, which increases the likelihood they will buy.

How to Increase Blog Traffic

Getting more readers to a blog is a consistent challenge for many bloggers.

However, it doesn’t have to be harder and just as time-consuming as writing the content itself. As long as you focus on the reader you’ll get more traffic in no time at all.

Make sure your website is fast and easy to use, and write top-notch content that’s your readers will be interested in and keen to share.

That’s how you increase traffic to your blog.

Source:  Dale Harris  https://www.articlecity.com/blog/how-to-increase-blog-traffic-for-your-business/