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Showing posts with label marketers. Show all posts
Showing posts with label marketers. Show all posts

Friday, 30 November 2018

How to Come Up with a Blog Name & Domain in 30 Minutes or Less!



Want to know what to look for when choosing a domain? Have you considered the following?  Read on to find out the tips of what to look for in this article by Mikael Rieck.  Leave a comment below to let mw know what you think of this article.

How to pick a domain

If you are reading this you might be close to setting up your first website ever or you can be a person with experience that is just curious to see if there are things that you might have missed. Whatever the case is I hope to be able to provide you with a few of the things that I personally feel are important when you are picking the right domain name for your new site.

I assume that you have already found the topic that you are going to be focusing on and therefore I will not go into any of the things that relates on how to find a profitable market online. The reason I say this is that I assume that you new site will somehow have a business related theme as a personal website with pictures of your family and stuff doesn't need much consideration when choosing the domain name.

So let us get into the things that I strongly feel you would have great benefit from.

It is a know fact that more and more traffic (aka visitors to your site) comes from the search engines such as Google, Yahoo and MSN (which has now launched their new site called Live). So with this fact in mind you will need to find out how to get the best possible placement in the search engines so that people will come visit your site.

Most online marketers agree that from a SEO point of you the right keyword rich domain name can help your site rank better that if you are not using a keyword rich domain name. You might say that site like Nike.com, Amazon.com and Ebay.com doesn't have keyword rich names and you are absolutely right.

However the difference between you and the great site is that they have much larger advertising budget than you have and therefore they can get away with having names that doesn't make much sense. So if you are on a small budget I suggest that you go for the keyword rich domain name approach.

Choosing a keyword rich domain name does not mean that you will have to end up with a name that nobody will ever remember. That can be the case but it doesn't have to be. Let us say that you are going to create a site that deals with pets. Maybe you want to sell pet toys and other accessories.

What I would do is to go to the site called: http://www.wordtracker.com/free-trial.html and sign up for the free trial. Once you have received the e-mail from WordTracker you would enter "pets" in the field.

You'll see that the word "pet supplies" has a count of 2,000-2,500 visitors in a 90 day period. If you had paid for the full version of WordTracker (I strongly recommend that you do) you would have found that for the keyword phrase "pet toys and supplies" and that 145 people are searching for that particular phrase every day and that there are only 857 sites competing for that exact phrase.

Now that is great information and you can now use it for finding a domain name that will 1) Tell your visitors what it is that you do and 2) hold some really great keywords that you will want to target to rank in the search engines.

If you go to the site called: http://idenion.dk/tools/multidomaincheck.aspx you'll be able to enter domain names in the box and test whether they are available. I have just tested the domains pettoysandsupplies.com and pet-toys-and-supplies.com and both of them are available. That is great news as the domains names will help you some of the way to get the high rankings that you want.


Author Bio
2-register-a-domain.com provides you with information about how to register a domain name with free web hosting. Come take a look at 2-register-a-domain.com

Source: By  Mikael Rieck

http://www.articlegeek.com/internet/web_hosting_articles/1179-howtopickdomain.htm

Thursday, 11 October 2018

9 Ways to Make Money Podcasting




Following on from yesterday’s article here is more info on podcasting monetization strategies.  Let me know what you think with a comment below.

Podcasting Monetization Strategies for Marketers
By: Rok Hrastnik

With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel.

Today we'll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.

While publishers might find it relatively easy to integrate podcasting in to their business models without really "creating a revolution", the opportunities for marketers really go beyond traditional marketing tactics.

To understand the opportunity we need to understand what podcasting brings to the marketing table: the power of voice, delivered directly to our prospects, customers, employees and partners.

While text might still be the most "usable" format and the easiest to consume, voice itself has the unique feature of being able to express emotion and bring personality in to marketing communications.

For marketers, monetizing podcasting won't come through ad sales or content sales, but through opportunities to enhance their marketing communications with the power of emotion, delivered directly to their recipients.

Here are just some possibilities for you to consider:
·         PR: Audio press releases, messages from company executives, expert interviews and other industry related material, all delivered directly to the media.
·         Direct marketing: Sales letters and other ad creative, delivered in audio and directly to your prospects.
·         Customer Relationship Management and User Support: Personal messages and greetings from company executives, persoanlized messages to key clients by key account managers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials
·         Promotion: Achieving additional company/brand/product exposure by providing podcasts and promoting them via podcast directories and search engines.
·         E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.
·         Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/improve company credibility and enhance its brand.
·         Advertising in third-party podcasts
·         And so on ...

In these examples monetization does not come through directly generated revenues, but indirectly through improved sales.


Author Bio
Find out all you need to know about RSS and how to use it to get your content delivered, win back your customers, make more sales and increase search engine rankings. Unleash the Marketing & Publishing Power of RSS, acclaimed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers and top marketers. http://rss.marketingstudies.net/index.html?src=sa19

Article Source: http://www.ArticleGeek.com

Source: By Rok Hrastnik


Wednesday, 10 October 2018

Joe Rogan Experience #910 - Gary Vaynerchuk




What to make of podcasting?  Have you thought about what Podcase marketing can do for your business?  It has been said that podcasts now replace radio.  Gary Vaynerchuk is a master of podcasting and gives so much value in what he shares so I found this video where 1.4 million others seem to want to hear what this podcasting giant has to say.  There is a massive audience you can reach out there with podcasts as part of your marketing strategy.  Read on and find out more.  Let me know how helpful you find this article with a comment below.

Business Podcast Marketing Case Study Proves Results
By: Rodney Rumford

Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results.

The professional business marketers over at marketingsherpa.com have just released a new case study titled "How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads". This case study is about how Bearing Point used podcasting to promote a white paper and saw sign up rates of over 30% versus a traditional 10%. This is a 200% increase over traditional marketing techniques.

Here is a short excerpt: "Dunay wasn't sure if the podcasts would be a hit or not, especially as his key prospects tend to be fairly conservative. So he didn't roll out trumpets and strobe lights for the launch.

Instead, the team posted the podcasts and announcements at several related sites including Podblaze.com, FreshPodcasts.com, and iTunes (all of which currently promote podcasts for free.) They also rolled out a press release and an email announcement to the house list. Their first podcast launched quietly July 29, 2005.

RESULTS
Joy and exultation! Hundreds of executives downloaded the podcasts. Dunay had hoped that 10% of podcast listeners would respond to the white paper download offer. Instead, 30% did..."


This is a great example of how marketing professionals should and could be using podcasting to help their business. This is the future of podcasting, Podcasting is going to become a marketing tool that communicates, educates and drives listeners to action. In this case the action was to download a white paper and effectively generate leads.

I have been trying to inform the business markets of this trend for the past 9 months. I discussed this very scenario in a Podcasting White Paper that was released a few months back. Read the full case study at MarketingSherpa.com

Experienced online marketing professionals that have expertise in the areas of podcast production, strategy, and visibility such as www.LeveragedPromotion.com can help your business achieve these same levels of results. Just creating a podcast in a vacuum of space is the wrong strategy. Make sure that you achieve maximum exposure for your podcasts so that they can deliver measurable marketing results.

Author Bio
Rodney Rumford has over 18 years of experience in the technology field. He has held management positions in Marketing, Business Dev, Enterprise Consulting, Sales and Engineering.
He does corporate consulting in the areas of RSS & Podcasting strategy, execution and marketing. He has developed software solutions in the areas of RSS Feeds, Podcasting and PPC Advertising. He is the CEO of The Info Guru LLC., which operates several web properties that include: http://www.podblaze.com


Article Source: http://www.ArticleGeek.com

Source:  By Rodney Rumsford