95% of You Will Ignore This 2018 Marketing Strategy

So what is the secret? What is the most tragic mistake a new marketer almost always makes?  Read here to find out.  Leave a comment below to let me know what y ou think of this article.

The Most Tragic Mistake a New Marketer Almost Always Makes

By: Richard Meredith

So... you're a new marketer, and you want to make extra money or even perhaps a great living! One of the first things you do is join an affiliate program or downline club of some sort. Or maybe even you are trying your hand at Ebay or another auction service by marketing some nicely profitable product. Now, once you have some sort of online business vehicle, your mind must gravitate to exactly what kind of advertising to generate sales or memberships.

Online business is an awful lot like regular advertising. What draws you to a business in your home town? Coupons? Specials? Give-aways? A personal recommendation from a friend or trusted associate?

Oh yes - and here is a little secret that is often not known or ignored:

When it comes to building any kind of business online you do the same thing! Give away a free report, an informative ebook, a trial software, an online course, or maybe a subscription to a free newsletter or ezine. This is just simply the way it is done with online business, period. But here is the most critical part... you MUST capture the name and email address FIRST before you give access to it!

It is widely known by all of the top marketers online that your PRIMARY task to be successful is to compile a list of people (prospective customers) that are interested in the type of thing you are giving away! This is so easy to do with an autoresponder. They just fill a form, and they are automatically added to your list, and then are redirected to your download page or membership site.

Then the next task is to automatically send a series of messages with that autoresponder that tell more about the reasons why your product or products (or membership program) are BENEFICIAL to them! WHY? Because it is infinitely better to contact a prospect several times rather than only once. It is a proven fact that most people will NOT buy from you or join your program until they have been approached at least 5 to 7 times. This is done as I said, automatically, on a timed basis slowly tapering off until it is a slow drip of messages until they buy or join- or unsubscribe from your list. And when you run special promotions of any kind, a feature of the best autoresponders allows you to broadcast to your entire list any time you want. This is how many marketers can make huge amounts of money and sales ON DEMAND- whenever and as often as they like!

Details about which autoresponders are best, and the techniques of developing a list and how often to mail to that list are subjects that deserve more time and attention than can be given here... but suffice it to say that if YOU are not FIRST developing a list, and then marketing to your list AFTERWARDS- you're just missing the boat!

Pure and simple!

So if you are advertising an affiliate link, or your products' sale page... or anything other than your free subscription, report, ebook, or course - it can indeed be the most tragic mistake you can make in your online business strategy!

If this is you, pull back and regroup, and completely re-think your marketing strategy now before you lose too much time, money, energy, or motivation.

And remember... BUILD your LIST!

Author Bio

Richard Meredith is the author of the critically acclaimed ebook "The BLACK BOOK of Online Business"- the must-have source book for anyone doing business online... or even THINKING about it!

www.straight-talkmarketing.com

Article Source: http://www.ArticleGeek.com - Free Website Content

Source:  By Richard Meredith

http://www.articlegeek.com/business/marketing/mistake_new_marketer_makes.htm

9 Ways to Make Money Podcasting

Following on from yesterday’s article here is more info on podcasting monetization strategies.  Let me know what you think with a comment below.

Podcasting Monetization Strategies for Marketers

By: Rok Hrastnik

With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel.

Today we'll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.

While publishers might find it relatively easy to integrate podcasting in to their business models without really "creating a revolution", the opportunities for marketers really go beyond traditional marketing tactics.

To understand the opportunity we need to understand what podcasting brings to the marketing table: the power of voice, delivered directly to our prospects, customers, employees and partners.

While text might still be the most "usable" format and the easiest to consume, voice itself has the unique feature of being able to express emotion and bring personality in to marketing communications.

For marketers, monetizing podcasting won't come through ad sales or content sales, but through opportunities to enhance their marketing communications with the power of emotion, delivered directly to their recipients.

Here are just some possibilities for you to consider:

·         PR: Audio press releases, messages from company executives, expert interviews and other industry related material, all delivered directly to the media.

·         Direct marketing: Sales letters and other ad creative, delivered in audio and directly to your prospects.

·         Customer Relationship Management and User Support: Personal messages and greetings from company executives, persoanlized messages to key clients by key account managers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials

·         Promotion: Achieving additional company/brand/product exposure by providing podcasts and promoting them via podcast directories and search engines.

·         E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.

·         Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/improve company credibility and enhance its brand.

·         Advertising in third-party podcasts

·         And so on ...

In these examples monetization does not come through directly generated revenues, but indirectly through improved sales.

Author Bio
Find out all you need to know about RSS and how to use it to get your content delivered, win back your customers, make more sales and increase search engine rankings. Unleash the Marketing & Publishing Power of RSS, acclaimed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers and top marketers. http://rss.marketingstudies.net/index.html?src=sa19

Article Source: http://www.ArticleGeek.com

Source: By Rok Hrastnik

http://www.articlegeek.com/internet/podcasting_articles/podcasting_monetization_strategies_for_marketers.htm

Cha-Ching! 5 Low-Cost Marketing and Advertising Ideas – part 2

Are you in business working on a small budget for advertising?  Are you looking for low cost marketing and advertising ideas?  Read on to get some great tips from these 5 great ideas over 2 days.  Welcome back to day 2 for ideas 4-6.  I always love comments so leave a comment below to let me know how useful you find this article.

Cha-Ching! 5 Low-Cost Marketing and Advertising Ideas – part 2

4. Start a Blog (with great SEO!)

Any successful business has a blog these days. And if you don’t have one, you’re missing out on a great advertising opportunity.

Blogs are free to make, and they help you attract new customers. People tend to trust a company more if they have a great blog.

Ask yourself, “What are people Googling about my field?” Then, answer this question in a blog.

But having a blog isn’t enough. Make sure to optimize your content for SEO. If you do, you’ll see plenty of new customers coming to your site.

5. Social Media Contests

Online contests are another quick way to make new online impressions. If you’re willing to give away a t-shirt or mug, you should take advantage of the giveaway.

Tell your social media following to share your post or tag their friends. Then, after a few days, give somebody the prize.

Contests are a quick and cheap way to find new followers. All you have to do is turn those followers into customers.

Get Started With Cheap Advertising

Now that you have some strategies for cheap advertising, you’re ready to get started. Before you know it, your business will be booming because of these cheap advertising strategies.

Source: by Dale Harris

https://www.articlecity.com/blog/cha-ching-5-low-cost-marketing-and-advertising-ideas/

Here's How to Start Affiliate Marketing for FREE!

Are you wondering if the gold rush is over for affiliate marketing?  This article talks in detail about what affiliate marketing is and what it can do for you.  Read on and take your business to the next level.  Let me know what you think and leave a comment below.

How to Use The Power of Affiliate Marketing

By: Tony Bryan

What is Affiliate Marketing? Will it lift your business to the next level? Or, is the Gold Rush over?

A wise man once said that the majority of people take their project to the point where it looks impossible and then give up. That is NOT the time to give up, because two more steps could see success!

You get up each morning - rush to your computer - you didn't make any sales! Did you realise what a vast marketplace you were setting up your stall in and unless you tell them you're open for business they won't come? 

Your web site looked great (if you had one) but did you, like me in my early days, advertise it in FFAs, Free lists and safe lists? If you did, you now realise these lists only contain others who want to sell what they've got and are not the slightest bit interested in your offer! Don't fall for the "We'll put your ad in front of 2,000,000 people". So, what has all this got to do with the Power of Affiliate Marketing?

Are you creating your own Gold Rush? You've got a great product be it a hard product, a service or a digital product and you have a few visitors, and perhaps you're making a few bob a month. If you add five or six Affiliate products allied to your own, to your site, what have you got? CHOICE. The number of visitors goes up because you've got links back to your site, which means the Search Engines favour you more.

Affiliate Programmes must be in line with your own product, but you'll have a larger range to offer visitors. Imagine the 'wants' of those whom you are trying to interest - NOT the needs. People invariably buy what they want, not what they need.

Even if you haven't got a product of your own, or even a website, you'll make money with Affiliate Programmes. Solve people's problems and you're on to a winner.

Some of the highest paid net-workers don't have a website or a product of their own, but they make a whole stack of money by offering the products of well known companies to a receptive audience. They've created their own Gold Rush via Affiliate Programmes.

What are you doing? Wondering "Where do I find such products?" Well, there are many sources of 'product finders', but you can do a lot worse than look at what Affiliate Programmes there are on Clickbank - some 10,600 products and sites!

But (and yes, I know you should never begin a sentence with a preposition) investigate thoroughly those programmes you think will make you money. Look for a programme that pays at least 50% commission and if you find one with a two-tier commission structure, well, that's great because it means that you'll get commission on sales made by affiliates that you introduce.

So, what are you looking for when you investigate? Look and see how many affiliates each company has. Don't be put off by the fact that there are a lot. Its good. It means the product/s sell well. How much commission is paid out to affiliates? If you've got a Google toolbar (and if you haven't, go to Google and download one - they're free) you can find out a lot about companies by entering their name in the search box., and this will throw up a lot of information including how many backward links there are to that company. Important? I should think so, because search engines like backward links for high ranking.

Proper investigation will take a little time, but you'll find out a lot about these companies. Can you see yourself making money with a product AFTER you've investigated the company. Is the product something people want - not need!

There is no doubt in my mind that Affiliate Programmes is the way to make considerable money on the net, multi income streams from 5/6 Affiliate Progs. Not just one cheque a month, but several.

Nevertheless, you can't just become an Affiliate and expect the money to roll in. If that's your thinking - get another job! But if you are prepared to put in the right effort and look to the future with confidence and determination, you'll win.

Thomas Edison said - "What you are will show in what you do"

Advertising your programmes is easy, but that's the subject of another article - "Don't Pay for Advertising". Finally, let me urge you here NOT to use FFAs, Safe lists and the like. They never worked for me and they won't for you.

Note what I've said. These thoughts and pointers will take you where you want to go.

Tony Bryan.

Author Bio

Tony Bryan is a retired Bank Manager, and Finance Director, with a keen interest in golf, writing and helping others prosper. His own site has many affiliate programmes on it where you can see what he does, and other sites include health matters www.richesfromhome.com

Article Source: http://www.ArticleGeek.com - Free Website Content

Source: by Tony Bryan

http://www.articlegeek.com/internet/affiliate_articles/affiliate_marketing_how_to.htm

Want to know what pay per click is and how your business can benefit from it? This article will answer those questions.  Read on and let me know what you think.

What Is Pay Per Click and How Can You Benefit From It?

Chances are you’ve heard the term tossed about in business conversations, but what is pay per click, really?

You’re not alone in wondering, and if you’re a business owner or someone considering a startup, it’s an important term to know. After all, pay per clicks can save you cash, increase your brand awareness and more.

So what are you waiting for? Learn the basics of PPC here as well as why you should consider it for your company.

What Is Pay Per Click?

Pay per click marketing, or PPC, is an advertising system used by almost half of businesses. Pay per click is utilized mostly in search engines, although it is also used in other virtual locations:

·         Banner advertising

·         Shopping engines

·         Directories

It is sometimes referred to as paid search.

Google, Yahoo! and MSN Bing are common companies offering PPC services, but more businesses have entered the market. And while owners can attempt to create ad campaigns alone, reports indicate they’re liable to waste at least 30% of their advertising budget.

According to Quirk eMarketing, “PPC advertising revolutionized the online advertising industry, and today, advertising generates 97 percent of Google’s revenue.”

Even with numbers like these, PPC investment growth in small businesses is modest. In 2018, there has only been a 5% growth thus far, more than halving the amount experts suspected would occur.

How Does PPC Work?

The process behind PPC advertising is straightforward. An entity pays a company to post ads and banners marketing their products or services. Every time an individual clicks on the ad, the entity is charged for it.

Once the funds supplied to the marketing company are depleted, the ads disappear until funds are provided. Businesses can choose to set up monthly plans to avoid halting their campaign or make one-time payments. You can find more info on plans and pricing here.

It’s that simple.

But where will your ad show up in a search? This ranking is based on the payer’s maximum bid and the ad’s relevance to the advertisement, so it depends.

What Are the Benefits?

As you probably suspect, there are a number of benefits from such a program.

You Get What You Pay For

When investing in a PPC campaign, companies are literally paying for what they get. Every worthwhile click means more visitors to the business’s webpage.

That means you’re paying only for what works.

Receptivity

Pay per click campaigns target consumers who are actively searching for your service or product. Consequently, they are receptive to the ad that pops onto their screen.

In fact, studies find that 90% of consumers select their product from the first page that results from their search while 80% select the product or services within the first four pages.

Audience Base

PPC companies research consumers to find the perfect search criteria in which your ad should appear. That means you have the ability to reach hundreds and thousands more consumers, broadening your customer base.

If you wow them with your product or business, they’re likely to come back.

Brand Identity

In utilizing search terms and other factors to reach as many people as possible, PPC campaigns encourage brand identity. More consumers see your logo or read your company name, and it is associated with whatever they searched for.

As a result, your company’s brand receives a boost.

Efficiency

You might be wondering how quickly you should expect results. The answer is “very quickly.” Dr. Raj Murthy writes, “In most cases, you should see results from your campaign in under a day, most likely in an hour–or the time it takes to bake an apple pie.”

Verifiable Results

One of the best things about PPC marketing is that it is recordable. You can measure everything: the costs, clicks, visits and more. From this data, it’s simple to analyze if your costs are truly worth it.

Recycle Data

The data you have can be recycled elsewhere. Companies use it to better reach their target audiences or for other marketing campaigns. It’s especially useful for SEO, as many of the components necessary for successful pay per click marketing transfer to successful SEO ranking.

Considerations

Investing your money is always something that should be considered carefully. Even with PPC campaigns, there are risks involved.

Research Companies

Firstly, it’s important to verify the credentials and reputation of the company you work with. In 2014, marketers lost over $11 billion in advertising because of click fraud.

In fraudulent cases, an individual repetitively clicks on a business’s ad so the campaign company receives payments. As a result of the prominence of click fraud, researchers are investigating various methods to avoid future issues.

Consider SEO Costs

Another topic to consider is SEO implementation. Because much of the same information is used for PPC campaigns as SEO integration, it follows logically that companies should invest in their ranking at the same time. In fact, 86% of small companies with PPC campaigns also invest in SEO for this reason.

It may mean more money is funnelled into advertising, but it pays off very quickly and is an effective duo.

Be Careful About Broad Match

Finally, companies may offer a broad match service, a keyword matching option. As the name suggests, this method has your advertisement appear whenever a broad range of keywords (that are still somewhat related to your product or service) are typed into a search engine.

For Google AdWords, this is the default setting. While it increases the chances of your business popping up in a search, be leery. Many investors find this to be a waste of money, claiming they get better results from specific keyword matches.

It’s a lot easier to start with a shorter list of keywords, track your progress, add some more and compare the changes.

Find Other Helpful Tidbits

Having an answer for “What is pay per click?” in the business world is akin to answering “What organ supplies blood to the body?” in medicine. Marketing, especially pay per click, is an easy way to up your game and get noticed.

To help you along your PPC journey, we’ve compiled an easy step-by-step guide on how to set up a Google AdWords campaign. Check it out here! With our help, you’ll have your account set up and those clicks registering in no time.

Source: by Dale Harris

https://www.articlecity.com/blog/what-is-pay-per-click-and-how-can-you-benefit-from-it/

10 SMALL BUSINESSES You Can START at HOME

The idea of starting your own business can be very exciting, becoming your own boss, working where and when you want to.  What should you bear in mind when considering taking this step?  Read below for some ideas on what you should be taking into account.  I’d love to hear what you think about Kent Thompson’s article.  Do leave a message below.

How To Start Your Home Based Business

By: Kent Thompson

The benefits to having your own home based business are very exciting. You can be your own boss! You decide when you want to work. You go to work straight from the bedroom. Not having to deal with traffic, rude clients or demanding bosses can be quite a relief.

But wait a minute, have you seriously thought about what kind of small home based business opportunity you should bank your future on?

Before you start your own small home based business, do the following and you'll get your home based business off to a good start.

What marketable skills do you have that you can use to work from home? Some examples of people who have made a good transition to home based businesses are accountants, sewers, teachers as tutors or educators of toddlers, musicians who teach musical instruments, etc... If you have a skill, you can market it and have a home based business.

What's your capital and operating budget? Even businesses from homes need capital investment. Find out what your home based business needs. It can be as simple as having space for office files and to meet clients. Your home based business still needs the veneer of professionalism.

How do you get clients for your own based business? You can start with your present company. Some companies are happy to pay for outsourcing services. The specialist they've hired is knowledgeable about them and can be trusted. From there you can add on more clients.

Advertising and promoting your home-based business is crucial. That's right...even if it's a small home based business, you'll need to advertise and promote. Print your business cards on the home printer, and distribute them. Or put your company details on a promotional calendar and give it away for the holidays. These are small things to do for your home based business, but they do make a big difference.

Lastly, add up your monthly expenses and check your savings and insurance. When your home based business starts, you may not gross enough. Make a projected budget and see what the bare minimum you can live on while the home based business is just starting out.

By doing your research on home based business opportunities and educating yourself on the various scenarios, you'll set yourself up for success. For you'll be better equipped on solving future problems such as competition taking business from you, low cash flow and any other problem that may crop up as your home based business grows.

Reference: http://smallbusiness.yahoo.com/resources/article.php?mcid=1&scid=12&aid=1258

Author Bio

Find out how you can make $1000 per sale in one of the hottest home based businesses! Check out RunAdsForCash.com

Article Source: http://www.ArticleGeek.com - Free Website Content

Source: By Kent Thompson

http://www.articlegeek.com/business/small_business/how_to_start_your_home_based_business.htm

So you want to make money online and you are wondering how? Here are some great tips and ideas.  Personally, I am into affiliate marketing.  I always love to hear your comments and opinions.  Let me know your favourite money-making ideas.

10 Easy Tips to Help You Profit From Your Website

By: Joshua Watson

10 Easy Tips to Help You Profit From Your Website.

Hundreds of thousands of webmasters across the world make money online with their websites. Why not you? Here are 10 easy tips that you can use on your website to make it profitable. As with any good website however, you first need quality original content!

1. Google AdSense - Make money selling advertising space. While banner ads are not worth your time for the most part, Google AdSense is. Many web site owners make a comfortable living off of AdSense profit alone. 

2. Affiliate Marketing - Make money referring your website traffic to other websites. Don't have a product? That is 100% O.K. Just add someone else product to your site by joining an affiliate program and forget about it. If you have related content (free information) you will see a slow trickle of income from your affiliate links.

3. Write an eBook - Sell your own idea or product. I know it sounds like a day dream, but people do this all the time. In fact, it is the most common method that people use to make money. Write an eBook, offer consultations, or make something people will use. In this category, you are only limited by your imagination.

4. Create an online directory - Sell text links. Add a directory area to your site and offer to place links to other web sites for a small fee.

5. Become a Paid Blogger. Offer to blog for companies. Blogging is fast becoming an important link building strategy for online companies. There are hundreds of small businesses that could benefit from a professional blog but, do not have the resources to hire a full time employee. You have a website, put it to use!

6. Open your own eBay store. Buy low, sell high. There is no easier place to sell than online with your own eBay store. You can concentrate on a particular type of product like coins and antiques or you can sell a wide variety.

7. Host an online competition. Offer prizes for the first, second and third place winners. Your competition can be on almost anything. Think of a way to offer a competition, create a small entry fee and you are set!

8. Create a member only area. You can create a members only site about anything from Fan Clubs, Online Newsletters, Courses and Training, Stock Trading Tips, Dating Sites, Personal Advice, Horoscopes, Family Trees, and so on. Again, your only limitation is your imagination. If you have a site already up and running, offer something in your paid member's area that they cannot easily get for free.

9. Begin a paid advice service. Free information is great and will draw readers to your site. Once there, help the reader out with some basic information. Save the real "meat" for those that are willing to pay a small fee.

10. Sell your site. Why drag on a project for years when you can get in, get out and turn a quick (albeit smaller) profit? Create your site, get it listed in the search engines, make sure you get a few dollars a week in online advertising and sell your site for a few thousand dollars.

Author Bio

Joshua Watson is the author and webmaster for both Making Money Online and www.urhowto.com websites. In addition to being a webmaster for over 10 years, Joshua has also worked as an Engineer for ABC and Dish Network as well as a Project Manager for AOL Broadband. He can be contacted via email at jwatsonl@yahoo.com

Article Source: http://www.ArticleGeek.com - Free Website Content

http://www.articlegeek.com/business/small_business/204-10easytipstohel.htm