How to Rank #1 on Google for the World's Most Competitive Keywords | Ranking First Page for "SEO" - Part 2

Want to outrank the competition? Here is an article with 12 local SEO solutions to help you outrank the competition.  This is in two parts.  Today this article will cover solutions 7-12.  Leave a comment below.

12 Local SEO Solutions That Will Help You Outrank the Competition – Part 2

Why should local SEO solutions matter to your business?

Out of all of the ways to market your business, more and more people are focusing on local search. For the first few years of internet marketing, business owners and marketers were all about SEO. Then around 2009, the marketing topic was social media. Today, the big marketing topic is local search.

There are a couple of simple reasons why it’s so important to your business.

According to HubSpot, 76% of people who do a local search pick up the phone and call a business.

44% of clicks go to the top search result. The top three results get on average 75% of all of the clicks.

Are you starting to understand how improving your local search results can mean more money in your pocket?

Would you like to know how you can make that happen?

Read on for 12 local SEO solutions you can use to improve your search rankings.

What’s the Competition Doing?

Knowing how and where your competition ranks in search results can help you understand where your potential customers may be going.

You’ll also quickly learn what keywords your competition may be trying to rank for.

Here’s what to pay attention to when you’re doing competitive research:

·         Your top 5-10 competitors

·         Each competitor’s GoogleMyBusiness Listing. Pay attention to the text and images and look for keywords and locations they might be trying to rank for.

·         Customer reviews – how many and are the reviews positive or negative.

You can either do this on your own or use local SEO solutions like Crunchbase or SEM Rush.

NAP & Structured Data Markup

We can’t talk about your website without a little geek-speak.

NAP is simply your name, address, and phone number. This cannot be stressed enough to make sure that these fields are accurate and consistent throughout your website and directory listings.

Structured markup, also called Schema markup, is code that you have on your website that tells search engines how your site should appear in search results.

This makes your search results more user-friendly.

This resource from Kissmetrics tells you step-by-step how you can add structured markup data to your website.

Customer Reviews Matter

Not only can customer reviews influence rankings, they can also influence a customer’s decision to buy. Over 62% of buyers consider online reviews to be important or very important when finding a local business.

You can ask your customers to leave reviews on Google and Facebook. Also, search for existing reviews and respond to them. You’ll show that you care about your business and your customers.

Let’s say you were looking up a pest control service in Concord, North Carolina. So you search for pest control service reviews near concord nc.

You find a company that you may not be familiar with, but you decide to call based on a number of positive reviews.

Rank Images and Videos

One overlooked aspect of local search is to try to rank videos and images for keywords. This is probably one of the easiest local SEO solutions.

·         A few easy tips to rank images already on your website are:

·         Make sure the image is related to the webpage.

·         The image file name should be changed from IMG_4323425 to something related to the keyword.

·         The higher the image is on your page, the better chance it has to rank.

·         Fill in the alt-text and description of the image. Preferably with your keywords, but don’t keyword stuff.

This is one way to help you rank in local search results that your competition probably isn’t doing.

Get Listed

Online directories are easy to miss as far as local SEO solutions go. You can help your local search results by making sure your business is listed in the main online search directories; such as Yelp, Citysearch, and MerchantCircle and YP.com.

Does that mean that you should submit your website to every directory? Absolutely not. Remember the earlier discussion regarding backlinks: Quantity does not mean quality.

When you list your site, pick the main directories above and include BingPlaces.

If you’re a member of business organization or chamber of commerce, take advantage of your membership and make sure you’re listed in their business directory.

It’s very important to make sure that your listings are accurate and consistent. If you have listings all over the place with old addresses or phone numbers, you’re diluting the potential impact of your search results.

Don’t Discount Social Media

Social media influencers tend to agree that social media remains one of the top local SEO solutions.

It’s still debatable whether social media has a direct impact on search results, but social media does help in other ways.

Social media networks are great for backlinks. They also have the potential to create conversation around your company. This sends social signals to Google’s algorithm.

The more positive the social signal, the more likely you’ll rank higher.

Finding Local SEO Solutions Can Be Easy

As you can see, there are at least a dozen ways you can improve your local search results. If you make these suggested changes, you should start to see your search results improve.

You might be ready to hand some of those tasks off to someone else.

Source: by Dale Harris

https://www.articlecity.com/blog/12-local-seo-solutions-will-help-outrank-competition/

How to Launch a Blog Successfully and Make $103,457.98 Your First Year Blogging - Part 3

How to Measure the Success of Your Blog Strategy – Part 3

Having launched your blog do you have the right strategy?  How can you measure the success of your blog strategy?  This article continues today by looking at how important plan it is to use the right platform you use on social media and to really consider the desired end point of your content marketing strategy.  Read on and come back tomorrow to find out more.  Let me know how useful you find this article and leave a comment below.

Platform Makes Perfect

There are many types of blogs, each with their own individual flavor. They all serve a different purpose. Your strategy will need to consider what is the most effective for your brand and desired outcome.

Fashion pages or interior design business find great success with visual platforms like Instagram and Pinterest. An effective cross-marketing strategy links winning visuals with interesting, value-add content.

If you are promoting a management consultancy or legal advice, then engaging and informative content that answers questions, or solves problems, for your audience is a smart way to go.

Increasingly, businesses include video-logs embedded in their written content as a way to boost SEO. It adds a personal connection for consumers. A video can help people connect with you and your brand.

Some time-poor businesses take the route of buying Content Marketing Packages to make the job easier. There’s really no one right way to go.

What’s the Point?

You know your target customer(s) and you know what sort of questions they want yoboou to answer. Great! Your content will practically write itself.

But wait – you need to decide what the point of it is first!

Do you want readers to buy, or sign up for a newsletter, sign a petition, or repost a sales promotion on their social media?

Knowing what the desired end-point of your content marketing strategy is, is the key to success.

You need to know the destination if you’re gonna get there, right?!

Most blog strategies have more than one goal, in fact. Your primary goal could be to sell, by becoming a trusted advisor. The secondary goal might be to improve SEO, get more traffic to your website, or boost the number of email addresses on your contact list.

Source:  by Dale Harris – ArticleCity

https://www.articlecity.com/blog/how-to-measure-the-success-of-your-blog-strategy/

8 Benefits of Social Media to Boost your Business - Part 1

This article is where Nishant Sharma gives you 8 benefits of social media to boost your business.  Today you have the first 4 of these benefits.  Read on again tomorrow for reasons 5-8.  Let me know how useful you find this article and leave a comment.

8 Benefits of Social Media to Boost your Business - Part 1

With the rapid change in time also brought the modern way of communication which has made us familiar with the term “Social Media”. It is a kind of technology that simplifies the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. It is an ability to bring people together.

Organizations have been engaged in numerous events that can be carried out through social media to get customer brilliance by capturing VOC to gain customer insights.

Social networks are now an extensive part of every marketing strategy, and the benefits of using social media are so great that it can bring phenomenal marketing opportunity.

Social media has now become the most accepted option when it comes to market various products and services. It is the biggest channel of exchanging different but meaningful information which can also be in the form of conversations. It is important to be aware of when and what is the information to be shared through social media in order to have an effective and an efficient way of communication.

Stated below are some of the key benefits of Social Media Management

1.    You get enable to reach out to the right or targeted customers. According to the study, almost 2.34 billion people in the world are connected through Social Media. You can target the right audience with different casts, cultures, and locations.

2.    Learn How to Connect with Your Audience through Social Listing: Social listening is the act of observing various conversations happening around different issues. It also helps you to understand what the targeted audience is and also identify the latest trend your target audience is following. It will also make you aware of the pain area of your customer and how effective you can deal with those problems.

3.    Enhance the brand image of your company: This is one of the significant areas. It is always important to update your product detail or some other activity related to the brand, daily, weekly or on a monthly basis, according to the need. This activity will certainly increase engagement as more and more people will get active on your social media page and understand well about the company and the product.

4.    Be competitive: Businesses have started adopting social media as one of the vital sources of online marketing. According to business experts, benefits of social media marketing majorly helps in making your brand more competitive in the market.

Source: by Nishant Sharma

https://www.articlecube.com/8-benefits-social-media-boost-your-business

5 Proven Strategies to Promote Your Ecommerce Website

Dale Harris with great content in his article once again on 5 proven strategies to promote your e-commerce website and a video with 12 great killer tips.  Try them out and let me know how well they work for you.  I’d love to hear your feedback.

5 Proven Strategies to Promote Your Ecommerce Website

by Dale Harris

If you’re looking to make some money online, setting up an E-commerce store is a great way to do so. They’re simple to design, only need basic maintenance, and can rake in some serious cash.

However, that last part is a lot easier said than done. Especially if you’re not accustomed to having to promote your website.

If this is your first dip into the E-commerce waters, you’re going to want to have a bit of fanfare and publicity to get the word out. Here are 5 proven strategies to promote your website and get people buying!

1. Post About It

One of the most effective ways to promote your website is by running a strong SEO campaign. With the right selection of keywords and a strong enough ranking, you can draw in clients from all around the globe.

But in order to have a strong SEO campaign, you’re going to want to create great content.

Once you’ve selected your keyword, write up a quick post about the exciting opening of your new site. Let readers know what they can expect from your E-commerce store by plenty of photos and details.

Blog posts are a great way to build hype, and you’ll strengthen your website’s ranking at the same time!

2. Get Social

There’s no ignoring how powerful of a tool social media is in today’s world. With billions of users around the world, social media can help you reach customers in a newer, more modern fashion.

Best of all, you’re going to where your audience is. No need to worry about bringing them to the content. After all, social media is about more than just the ‘likes’ and ‘shares’. It’s an incredibly simple way to generate some business for free.

Set up social media channels for the big 3: Facebook, Twitter, Instagram, and get to posting. Make sure that your pages look professional and reflect your business values.

3. Run an Ad

Of course, there’s nothing wrong a more traditional method of advertising. After all, banner ads have been an internet staple for a good reason — they work.

And now, thanks to Facebook Ads, you can combine the power of social media with the pinpoint accuracy of an ad.

It’s relatively cheap and you’re able to target customers directly through demographic options. Best of all, it actually works and you can track your results in easy to understand ways.

4. Host a Giveaway

While advertising fads come and go, one thing remains constant: people love free stuff. If you’re looking to drum up some quick interest in your site, connect with some businesses for a giveaway.

It doesn’t even need to be your own product. You may choose to use ticketliquidator.com to give a lucky winner some great seats to an event!

It’s hard not to get excited about free things, so keep this easy psychology hack in mind.

5. Run a Sale

If you can’t quite afford to give away free stuff, no worries. You can always discount some goods on your store.

Sales are a fantastic way to draw in new customers and move old stock at the same time. Just make sure to publicize your sale ahead of time so people know about it.

Final Thoughts on How to Promote Your Website

Thanks to social media and easy to use E-commerce sites, it’s easier than ever to promote your website. Keep these tricks in mind and your business will thank you.

And for more great content, don’t forget to sign up for your free Article City account!

Source:  Dale Harris

https://www.articlecity.com/blog/5-proven-strategies-promote-ecommerce-website/