4 Steps to Effortlessly Boost Your SEO Traffic | Increase Your SERP

Do you know the secrets of how to get found online?  What would it look like if you could boost your online traffic?  Here are some secret tips and tricks in this great video.  The article by Ron Hutton is not bad too! Enjoy.

How Sneaky Links Increase Your Click-Throughs

By: Ron Hutton

If you find that your site visitors have developed a high level of resistance to clicking through your affiliate links, you're not alone. What is it that makes affiliate links suspicious to people? They're certainly not meant to be offensive.

I believe that it's the same kind of thing that automatically activates your defenses when you walk onto a used car lot and are promptly accosted by a guy wearing a green and orange plaid sports coat, pink neck tie and white patent leather lowtops that zip up the side.

Do you hate the feeling that someone is "selling you"? I really think that it's the same thing when visitors see what's obviously an affiliate link (or a poorly disguised affiliate link) and start looking for a way to buy "straight from the source" thinking that they're going to get a better deal!

If your website sells affiliate products, here's a simple "Sneaky Link" tactic that will help you with affiliatephobes.

Note: This article has a free corresponding step-by-step video tutorial that demonstrates the exact steps to creating your own "Sneaky Links"... www.gothrive.com/sneaky-link-video.htm

Street-smart webmasters and marketers understand the importance of taking every possible step to get visitors to let down their guard. We seek information but we resist being sold.

So, the following sample source code can be used on any web page to create "sneaky links" that don't have the appearance of affiliate links. You're not running a non-profit organization are you? No? Well, let's just let someone else believe that you are.

Here's an example of source code that will bare your soul to the world. Note: the tags are altered with a period that needs to be removed if you intend to edit and use this source code in your web pages.

No mysteries here:

<.a href="http://www.pluginprofittoolbox.com/idevaffiliate/idevaffiliate.php?id=100">Plug-In-Profit-Toolbox.com<./a>

Now, let's get sneaky. ;~)

<.a href="http://www.pluginprofittoolbox.com/idevaffiliate/idevaffiliate.php? id=100" onMouseOver="window.status= 'http://www.pluginprofittoolbox.com/'; return true;" onMouseOut="window.status=''; return true; ">http://www.pluginprofittoolbox.com/<./a>

To assist in understanding how the "sneaky link" works, let's do a little link anatomy study. 

Here are the pieces and parts of our link:

Part 1, Beginning anchor tag: <.a

Part 2, Target URL (affiliate link): href="http://www.pluginprofittoolbox.com/idevaffiliate/idevaffiliate.php?id=100"

Part 3, "MouseOver" attribute: onMouseOver = "window.status='http: //www.pluginprofittoolbox.com/ '; return true; " onMouseOut="window.status=''; return true;"

Part 4, Link Text: http://www.pluginprofittoolbox.com/

Part 5, Ending anchor tag: <./a>

So, what's the trick? It's in part 3, the mouseover attribute. This nifty little piece of source code tells the web browser what to display in the status bar (very bottom of the browser window), and if the "window.status" is the same as the link text, it appears as though there's no trickery going on. But, we know better.

Is it possible that this link could be found out, discovered and revealed for what it really is? Sure. If someone were to apply a single right-click to the link, the web browser will reveal the actual target URL. However, the average user won't know this so the "sneaky link" tactic can be very effective in getting people to let their guard down.

End result... your click-through rate goes up, you make more sales and we all live happily ever after. Go forth and create some "sneaky links" now.

To view this article's free corresponding step-by-step video tutorial that demonstrates the exact steps to creating your own "Sneaky Links"...www.gothrive.com/sneaky-link-video.htm

There's a zip file available for you to download (no cost, of course) with the exact source code that's shown in the video.

Author Bio
Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for Free Video Tutorials for Internet Marketing and big juicy marketing tips in small, easy-to-chew, bite size servings. Free Video Tutorial Archives Here: http://www.gothrive.com/free-video-tutorials.htm

Article Source: http://www.ArticleGeek.com

Take proper control of your company web site

Do you have control? What do you think would happen if you don't take control of your business website?

Are you missing this trick in your marketing of your business?  …

Take proper control of your company web site

By: John Philip

I recently carried out a web-site review for a solid and successful company. It had followed most of the 'rules' for getting high traffic, but had somehow missed the mark. I suspect that a large number of visitors found the site unconvincing, uninspiring and unmemorable. The site certainly did little to enhance the company's otherwise very high reputation. I quickly spotted the problem, but it took me a while to figure out the underlying cause.

The problem itself was really very simple. Each page was fine on its own, but the site as a whole was not coherent. Some pages had long paragraphs while others were written in bullet points. Sentences varied hugely in length and complexity. Key staff were profiled by some departments, but not by others. Even key branding language varied, including, believe it or not, the name of the company!

The root of the problem was somewhere in the overall co-ordination of the site. The obvious conclusion was that whoever was in charge was not sufficiently skilled as an editor. But that was not enough. Why were senior executives not dealing with it?

The company's paper publications were excellent, with attention to detail and a common style across the range from annual reports and press releases to marketing materials and recruitment leaflets. Each department's copy passed through the hands of a small editorial team who corrected and improved the language and transformed it into a coherent company style. Beyond this, a director ensured consistency and co-ordinated the output of different departments in accordance with the board's strategic demands.

The web site was a totally different ball game.

The company leaders regarded the web site as a techie issue. The different departments were giving well-written copy, but there was no-one with proper editing experience to pull it together. Executives were satisfied with the web pages that were relevant to their own departmental responsibilities and were happy to leave the site management in the hands of someone who understood the technical issues involved. This was the equivalent of leaving paper publications in the hands of printers and graphic designers.

The lessons are clear. First, ensure proper executive oversight of your website. If it isn't already, your site will soon be the most frequently viewed representation of your company. Second, make full use of professional editors for your site's text. It depends upon your company's circumstances whether you are better off doing this in house or outsourcing.

Author Bio
John Philip has been a writer, editor and educator for over 30 years. He now mainly provides consultancy to businesses, professions and public services and continues to work for befirstgroup.com, which offers writing and editorial services.

Article Source: http://www.ArticleGeek.com - Free Website Content

http://www.articlegeek.com/business/marketing/take_control_company_website.htm