SEO Guide for 2018 - What Really Matters For SEO Now

Are you hearing all sorts of advice about SEO? You can’t seem to get away from search engine optimization when you want to build your website and target visitors but is it confusing knowing which way to turn?  Here are four ways in which you can work towards increasing the number of visitors to your site from Google this year.  Let me know how you find this advice and how you get on with it.  Leave a comment on what you think.

How to Approach SEO in 2018

Search engine optimization remains one of the best ways for businesses to bring highly targeted visitors to their website. While the ROI on search engine optimization can be very appealing, SEO does require a lot of work. Not only is there an upfront investment that needs to be made to lay the foundation for SEO success, but the always evolving nature of search engine optimization means that ongoing work is a must.

If you want to increase the number of visitors who come to your site from Google, here are four ways to work towards this goal in 2018:

1. Speed Up Your Site

The amount of emphasis Google puts on page speed has continued to increase over the last few years. We're at the point where it's extremely difficult for a slow website to rank well in Google. If you have concerns that the amount of time it takes your site to load is hurting your rankings, working with website development in Ohio professionals can get your site running faster.

2. Build the Right Type of Links

Google has made it clear that link quality is much more important than quantity. So even though services that promise hundreds of links may sound appealing at first, those links are much more likely to hurt your rankings instead of helping them. Focusing on link building opportunities like outreach and press mentions will do much more for your rankings over the long-term.

3. Optimize for Mobile

Like page speed, Google has made mobile one of the most important elements in their ranking algorithm. With many sites receiving more than half of all their traffic from mobile devices, using techniques like responsive design to create a seamless experience on mobile is just as important for your overall online efforts as it is for SEO. If you're unhappy with your site's current mobile performance, web design in Cincinnati by Web Strategy Plus can help.

4. Update Old Content

Does your site have a blog that's been regularly updated over the last few years? If so, your site has a lot of valuable content. While some of those posts are probably bringing in a significant amount of traffic, others may not be performing as well as they should. By looking through your analytics, you'll be able to identify posts that are good candidates for updating. Taking the time to perform tasks like keyword optimization and adding extra information to those posts may be all that's needed to move them to the top of Google.

This is the syndicated copy of an original article posted at webstrategyplus.blogspot.com

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Source: Free Articles from ArticlesFactory.com

	ABOUT THE AUTHOR I am Michelle Hummel, a web strategist, motivational speaker, social media trainer & entrepreneur. I am the owner of WebStrategyPlus.com. I am specialized in creating a social media content and digital marketing strategy to help you reach your target audience online.

Source: By Michelle Hummel

http://www.articlesfactory.com/articles/internet/how-to-approach-seo-in-2018.html

5 Proven Strategies to Promote Your Ecommerce Website

Dale Harris with great content in his article once again on 5 proven strategies to promote your e-commerce website and a video with 12 great killer tips.  Try them out and let me know how well they work for you.  I’d love to hear your feedback.

5 Proven Strategies to Promote Your Ecommerce Website

by Dale Harris

If you’re looking to make some money online, setting up an E-commerce store is a great way to do so. They’re simple to design, only need basic maintenance, and can rake in some serious cash.

However, that last part is a lot easier said than done. Especially if you’re not accustomed to having to promote your website.

If this is your first dip into the E-commerce waters, you’re going to want to have a bit of fanfare and publicity to get the word out. Here are 5 proven strategies to promote your website and get people buying!

1. Post About It

One of the most effective ways to promote your website is by running a strong SEO campaign. With the right selection of keywords and a strong enough ranking, you can draw in clients from all around the globe.

But in order to have a strong SEO campaign, you’re going to want to create great content.

Once you’ve selected your keyword, write up a quick post about the exciting opening of your new site. Let readers know what they can expect from your E-commerce store by plenty of photos and details.

Blog posts are a great way to build hype, and you’ll strengthen your website’s ranking at the same time!

2. Get Social

There’s no ignoring how powerful of a tool social media is in today’s world. With billions of users around the world, social media can help you reach customers in a newer, more modern fashion.

Best of all, you’re going to where your audience is. No need to worry about bringing them to the content. After all, social media is about more than just the ‘likes’ and ‘shares’. It’s an incredibly simple way to generate some business for free.

Set up social media channels for the big 3: Facebook, Twitter, Instagram, and get to posting. Make sure that your pages look professional and reflect your business values.

3. Run an Ad

Of course, there’s nothing wrong a more traditional method of advertising. After all, banner ads have been an internet staple for a good reason — they work.

And now, thanks to Facebook Ads, you can combine the power of social media with the pinpoint accuracy of an ad.

It’s relatively cheap and you’re able to target customers directly through demographic options. Best of all, it actually works and you can track your results in easy to understand ways.

4. Host a Giveaway

While advertising fads come and go, one thing remains constant: people love free stuff. If you’re looking to drum up some quick interest in your site, connect with some businesses for a giveaway.

It doesn’t even need to be your own product. You may choose to use ticketliquidator.com to give a lucky winner some great seats to an event!

It’s hard not to get excited about free things, so keep this easy psychology hack in mind.

5. Run a Sale

If you can’t quite afford to give away free stuff, no worries. You can always discount some goods on your store.

Sales are a fantastic way to draw in new customers and move old stock at the same time. Just make sure to publicize your sale ahead of time so people know about it.

Final Thoughts on How to Promote Your Website

Thanks to social media and easy to use E-commerce sites, it’s easier than ever to promote your website. Keep these tricks in mind and your business will thank you.

And for more great content, don’t forget to sign up for your free Article City account!

Source:  Dale Harris

https://www.articlecity.com/blog/5-proven-strategies-promote-ecommerce-website/

Want to know how to go viral with a Facebook post?

So you want to go viral on Facebook?  Check out this video. 46,852 views says it all!

by Dale Harris

So you want to go viral. It could be for future fame, financial gain, or because you really believe in your message.

All three desires are worth their own merit and can be the driving force behind your viral Facebook post. And all three can be a reality for you if you follow these tips!

Read on to figure out how to use Facebook to your advantage and get your name or message out to the masses.

1. Creating a Viral Facebook Post: The Hook

You can’t have a viral Facebook post without a topic. The topic and how it’s worded is going to be the “hook” that catches your readers. If the information is not of interest to them, they will keep on scrolling, looking for something better.

The title of your post, or the linked image, will be the first thing your audience sees and notices. Creativity, humor, or shock value matter.

The reader’s first taste of the article or post should be relevant to them and give them a taste of what they may be in for when they begin to read. Many people are not going to become engaged in an article that doesn’t interest them in some way. This means they likely won’t share it, hindering the likelihood of a viral post.

2. Images Are Your Friend

Images and infographics are also another great tool. Something visually pleasing and related to your article will entice the reader to share this great article or piece of information they’ve found.

Using visually pleasing components in your post will allow for the reader to remember what you say and take away some cool statistics or information. When information is paired with memorable images, the likelihood of the reader retaining the facts increases.

When posting to your own page, Facebook covers are equally important. These photos will draw the eye into your page and make people curious as to what you have to say.

3. Be Clear and Concise

Regardless of what age your main audience is, it’s no secret that the age of computers and smartphones has shortened the attention span of most readers.

When composing a post that you want to be shared over and over again, keep this in mind. Unless doing in-depth research, people are not going to be engaged in an extremely lengthy article.

They want facts and bullet points, and easy to read information. Don’t dumb it down too much, but keep in mind the vocabulary you use, as well as the topic at hand.

4. Ask and You’ll Receive

If you find that you’re still having a hard time getting your information or post out there to the masses, it might be time too take a look at social media influencers.

There are a couple ways to go about using these accounts that have tons of followers, but the easiest two are going to be joining in relevant conversations, or flat out asking for a mention of a quote.

Just being able to associate your post with this type of account should drive traffic and shares.

The Line & Sinker

Overall, creating a viral Facebook post isn’t incredibly hard. But it does require a good bit of thought and effort.

The other component is somewhat luck of the draw, but if you include these tips in your next attempt to go viral, you may just have some of that good luck.

If you need ideas on creating content that is strategically shareable, check out a few posts on content marketing.

Source: Dale Harris

https://www.articlecity.com/blog/4-tips-for-creating-a-viral-facebook-post/