Google AdWords Tutorial 2018 - Step-By-Step Google AdWords Tutorial For Beginners – Part 2

Google AdWords may seem like a great way to get traffic to your site but will this pay-per-click marketing system end up costing you a lot of money without making you any?  Have you thought of all the ins and outs of it?  If you want to know the key to success with AdWords check out this article.  It’s in 2 parts.  Welcome back to part 2.  Let me know how useful you find it with a comment below.

AdWords Tips: All About Keywords – Part 2

By: Ryan Cole

Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What's next? Keyword research. The best way to go about this is to use WordTracker. I won't get really specific about how WordTracker works, because they've got a ton of information right there on the site - just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you'll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you'll get are all terms from WordTracker's search query database, which uses metacrawlers to compile information (again, they explain it on their site if you're really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day's membership is just a few bucks).

There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture's Keyword Inventory is a good, free resource, but there's a catch: it shows results only for searches done through www.yahoo.com. If you're marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo!, in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% - but this is based on all searches, and results for individual searches may vary widely.) You may find other "free" tools or downloadable programs that claim to help you with keyword research, but I say don't bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don't offer anything in the way of features unless you buy the "full version." If you're out to get one for free, just use Overture. (Google's own traffic estimator is decent, but it doesn't give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google's bid and position estimates are also usually way off.)

But third-party tools, even if they're very good, won't do your keyword research for you. You'll have to pick through your web site (or your affiliate's sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There's no real trick to this; you've just got to do a lot of brainstorming. Once you've got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don't directly relate to your product, service, or niche, add them as negative matches.)

Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.

Author Bio
Ryan Cole runs The Internet Marketing Blog, a free resource for those who need help with Google AdWords, affiliate marketing, SEO, PPC, or any other online marketing topics. Visit for more info on keywords, WordTracker, and Google AdWords.

Article Source: http://www.ArticleGeek.com - Free Website Content

Source: By Ryan Cole

http://www.articlegeek.com/internet/seo_search_engine_optimization/124-adwordstipsalla.htm

Google AdWords Tutorial 2018 - Step-By-Step Google AdWords Tutorial For Beginners – Part 1

Google AdWords may seem like a great way to get traffic to your site but will this pay-per-click marketing system end up costing you a lot of money without making you any?  Have you thought of all the ins and outs of it?  If you want to know the key to success with AdWords check out this article.  It’s in 2 parts.  Come back for part 2 tomorrow.  Let me know how useful you find it with a comment below.

AdWords Tips: All About Keywords – Part 1

By: Ryan Cole

As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don't know the ins and outs, it can end up costing you a lot of money and not making you any.

So, what's the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don't skimp on the keyword research! 

Maybe you had it in your head that you could go through your site, grab 20 or 30 words or phrases, load them into an ad group, and you'd be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That's right - never stop building your keyword list. Okay, now let me explain a few things:

First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword, if you wish. This bid does not represent the amount you'll pay for each click (like on Overture); this is just the maximum you'll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you'll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you'll only pay $0.31. This is because Google's bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.

But that's not all! As you start getting impressions (i.e., your ad shows up in the search results) and clicks, you'll have a click-through rate (CTR). This represents the number of clicks you receive per 100 impressions. Here's the really beautiful thing about AdWords: the higher your CTR, the lower your click cost. Because Google values relevance, you'll receive a bonus for having a relevant ad, and CTR is the primary indicator of how relevant your ad is. So, let's say you're competing with someone for ad position No. 3 on the search results page for a particular keyword. Your max bid is $0.50 and his is $1. He should be way above you, right? Not necessarily. Suppose you have a CTR of 5%, and his is only 1%. Google factors in CTR when calculating ad positions, so you end up with this: max CPC × CTR = (what we'll call) ranking factor. In this case, your ranking factor is 0.025, while your competitor's is only 0.01. Which means your ad shows above his for $0.50, even though he's willing to pay up to $1!

Author Bio
Ryan Cole runs The Internet Marketing Blog, a free resource for those who need help with Google AdWords, affiliate marketing, SEO, PPC, or any other online marketing topics. Visit for more info on keywords, WordTracker, and Google AdWords.

Article Source: http://www.ArticleGeek.com - Free Website Content

Source: By Ryan Cole

http://www.articlegeek.com/internet/seo_search_engine_optimization/124-adwordstipsalla.htm

Bill Gates's Top 10 Rules For Success (@BillGates) - Part 2

How have you done your market research for your business? Would you use a telephone marketing company? Perhaps call your clients and customers and ask for their input?  Have you considered simply using email or online survey?  It may take a little more effort but this article covers reasons to consider and tips for using this approach.  The article is in three parts.  Welcome back to Part 2 with today’s 3 tips.  Come back for 4 more tomorrow.  Let me know how useful you find this article with a comment below.

Successful Surveys: 10 Tips for Better Results – Part 2

By: Kathy Gulrich

Why would you use an email or online survey when you could simply call your clients and customers and ask for their input?

Lots of reasons.

·         standardization

·         easy to get large numbers of responses

·         easy to tabulate, analyze

·         easy (and often fun) for your clients and customers

·         inexpensive

·         non-intrusive

·         time-efficient (for you, and for your clients and customers)

·         protect your customers' anonymity (if important)

·         professional

·         no "cold calls"

·         no answering machines!

And have you figured out how long it would take to have 100 fifteen-minute conversations instead? (I don't have to do the math to know that it's WAY too long!)

So in this article, I'm going to talk surveys. How to find them, how to do them, and how to make the most of your results. Here goes....

4 - Mix It Up

Most automated surveys allow for lots of different types of questions, including:

·         multiple choice

·         choose one or more from a list

·         fill in the blank(s)

·         rate on a 1-5 (or similar) scale

·         open-ended questions with a fill-in text box

Try to mix up your question format to keep it interesting. Lots of essay-type questions often seem "too hard" for respondents. Conversely, all multiple choice questions can get a bit boring.

5 - Get it Out There

Sometimes you'll want to limit your survey to a particular group: your clients, people who have bought your book or participated in a particular teleclass, your newsletter subscribers, etc.

Often, you'll be looking for responses from a much broader audience, say, self-employed individuals over 50, or all coaches in North America. In this case, you may want to email the survey link to your list, and ask recipients to forward the survey to anyone they know who fits your category. (You'll want to give them a compelling reason to do so!)

6 - Make Course Corrections

One of the great things about most surveys (Survey Monkey is a great example) is that you can pop in and look at results as they come in.

Here's why that's important: If the answers you're getting don't answer your questions in the way you expected, you'll have the opportunity to revise your survey, on the spot. Revise a question ... replace it ... change the order ... integrate something you learned from a respondent ... add something you forgot.

Get in there, see what's happening, and make course corrections if necessary.

Author Bio
Best-selling author Kathy Gulrich helps clients get from idea, to action, to results - more quickly, and more easily - whether they're looking to write a book, develop a new product, or market their product or business. Clients love her direct, no-nonsense approach - and her gentle insistence on great results. Find out for yourself: Check out one of Kathy's teleclasses, or pick up a free worksheet, at www.smARTbusinessCoaching.com

Article Source: http://www.ArticleGeek.com - Free Website Content

Source: By Kathy Gulrich

http://www.articlegeek.com/business/marketing/successful_surveys_tips_results.htm

How to Launch a Blog Successfully and Make $103,457.98 Your First Year Blogging - Part 6

How to Measure the Success of Your Blog Strategy – Part 6

Having launched your blog do you have the right strategy?  How can you measure the success of your blog strategy?  Never give up.  The final part of this article today looks at prioritising your efforts and being the King or Queen of content.   Read on and enjoy.  Let me know how useful you find this article and leave a comment below.

Hang in There!

We promise that it will be frustrating at first. But like any other business success, it comes with trial-and-error. Stick with it.

Get some diverse, quality content out there, measure results, and see what it’s telling you.

What do your top performing blogs have in common? Is it the same author, subject, or tone? Are the calls to action at the end of these pieces similar, or somehow more effective?

Prioritize Your Efforts

You’ve written content, got it published, measured and analyzed the results.

Now you know what content performs the best for your brand, your market, your area.

So, rinse and repeat!

Keep writing winning content. Keep measuring results. If the metrics tell you it is getting less effective over time, then – and only then – do you change.

That’s what we mean by being data-driven to save wasting energy.

Content Is King; Be King of Content!

If you follow our guide to strategize and plan your marketing and content, you can have success.

But to truly be a king or queen of content, you need to measure blog success. That’s the only way to achieve a water-tight, idiot-proof, Teflon-coated content marketing campaign.

It’s time to get the team together and get that blog strategy in place.

Want more expert business advice? Visit our marketing blog!

Source:  by Dale Harris – ArticleCity

https://www.articlecity.com/blog/how-to-measure-the-success-of-your-blog-strategy/

How to Launch a Blog Successfully and Make $103,457.98 Your First Year Blogging - Part 4

How to Measure the Success of Your Blog Strategy – Part 4

Having launched your blog do you have the right strategy?  How can you measure the success of your blog strategy?  This article continues today by looking at being data driven and what metrics to analyse for your marketing strategy.  Read on and come back tomorrow to find out more.  Let me know how useful you find this article and leave a comment below.

Be Data Driven

There is any number of tools online that can help you measure the success (or not) of your content campaign. Use them. We’ll look at some ideas below.

The internet gives us the sort of sales data marketers could only dream of thirty years ago! It can tell you the demographic breakdown of who visits your site, who buys things, how long people spend on each page before they buy, and so on.

Using that data wisely means calibrating your marketing efforts into a lean, agile machine. No energy wasted. Imagine that!

Metrics Matter

You want to be data-driven to be agile. That means checking metrics and analyzing Return on Investment (ROI). But what metrics should you track?

There is so much data available that it can be overwhelming. Tracking all of it is an excellent way to fall into a rabbit hole.

Here’s a quick break-down of the-what-and-the-why of some key marketing metrics you might want to analyze for ads you embed in your content.

We strongly encourage you to have your marketing and content strategy in mind when you select the metrics you will track, be they:

1.     Ad Click Through – the rate at which those that saw your ad clicked on it

2.     Ad Conversion – the rate those that saw the ad bought r signed-up

3.     Engagement Rate – the rate those that saw your post/ad reacted or shared it on their own social media

4.     Measure Success

Once you have measured content-specific metrics, such as page views or page shares, it’s time to analyze ROI.

How much has it cost you to maintain the website, and get your content written, edited, published and promoted? How much of this has resulted in sales for the business?

From these figures, you can crunch some ROI figures for your business. Some good ones to use are cost-per-visit, cost-per-click, and cost-per-lead.

Work out which ones are the best for your particular blog strategy, and track all your content with the same metrics. That way, you can compare apples with apples, as they say.

Consider the conversion rates, gross profit per month, average qualified leads per month, and the average number of new customers per month.

Record them and analyze them against results from your content to see what sorts of content get you the best sales results.

Source:  by Dale Harris – ArticleCity

https://www.articlecity.com/blog/how-to-measure-the-success-of-your-blog-strategy/

Being Organized Equals Small Business Success

Want more business success? Would your business benefit from being more organized and productive? Then watch this video and read Patty Kreamer’s article.  I’d love to know what you think of it.  Leave a comment below to let me know.

Being Organized Equals Small Business Success

By: Patty Kreamer

You started your own business because you have a burning passion for what you do. You are also - we hope -- good what you do and have a desire to help others. Little do you know that running a business includes, well...running a business. This little bombshell can throw many a new business owner for a loop.

I receive numerous phone calls every week asking me how to start a business as a professional organizer. The first thing I say is that the organizing part is easy because it is a natural gift (sometimes a curse); it's running the business that can trap you. This is not to scare a potential entrepreneur away, but to help them realize that it's not all fun and games doing what you do best. You have to:

Find an accountant

Buy insurance

Get legal advice on how to set up your business

File for the company name with the state

Find working capital if necessary

File all the proper tax forms

Open up a checking account

Get office supplies

Market the business

Build a network

And the list goes on and on...

In the initial start-up stage, entrepreneurs are often so excited about starting a new business that they pay little or no attention to what is happening with all the paperwork and electronic data you are generating. That is typical and expected. However, around the six to twelve month mark, entrepreneurs start calling people like me - a professional organizer - begging for help in setting up a system to help them be organized. I envision a hand protruding from mounds of papers reaching for help. 

The sad news is that many small businesses have never taken the time to set up systems once they've built up paper and electronic backlogs. They just keep generating documents without stopping to assess what is being created. 

I firmly believe that the healthiest small business is the one that visits and reviews their organizational systems every six to twelve months. The small business that keeps doing the "same old, same old" is losing money. So where do you stand?

Something that has really hit home in the past year or so is that you don't GET organized and have long lasting success. You have to BE organized. Getting organized is a quick fix of cleaning up and putting things away - usually a Band-aid (r) approach - that doesn't last for more than a few days.

Being organized is recognizing that organization is an ongoing journey. Life doesn't stop happening the minute you GET organized. You have to have systems in place that will help the daily flow; a lack of systems will cause clogs. These clogs come in many forms:

Piles of papers

Lost documents

Misplaced items - glasses, phone, pens, keys

Running late

Stress and frustration...

You get the picture. 

When it becomes clear to you that you are running through your day feeling like you've accomplished nothing, you may need to reassess your organizational skills and systems.

Your small business must overcome many hurdles to be successful. Fortunately, being organized is one hurdle that you can learn to overcome. Or you can work with a professional organizer to set up customized systems that make you functional, productive, and more pleasant to be around.

I challenge you take a deep look at the state of your small business' organization. If you see your passion being overrun by disorganization, it's time to take some action. 

Here's to simplifying your life!

Author Bio
Patty Kreamer, owner of Kreamer Connect, Inc., is a professional organizer, speaker, and author of the Making Life Simple... Again! e-course available at http://www.ByeByeClutter.com/MLSAHome.htm. If your business or organization is looking for a fun, dynamic, and effective speaker, you can email Patty at patty@ByeByeClutter.com or call her at 412-344-3252.

Article Source: http://www.ArticleGeek.com - Free Website Content

http://www.articlegeek.com/business/small_business/23-beingorganizede.htm