The Best Gear For Starting A Podcast

Have you ever wondered what podcasting can do for your business?  Is this a tool that you should be using to promote your business?  Check out this article for some answers and let me know what you think.  Leave a comment below.

Podcasting Used As a Business Marketing Tool by Media Publishing Giant Simon & Schuster

By: Rodney Rumford

Podcasting has hit the marketing world big time with the recent launch of a new podcast by Simon & Schuster. I was recently involved in a consulting role with a podcasting project with publishing giant Simon and Schuster and their website www.simonsays.com. They are using this podcast RSS feed to interview world famous authors and have authors read excerpts from their books. This is a brilliant marketing strategy for their website, authors, products and brand.

They are actually using the podcast to promote the products that they publish. This is a very innovative business marketing strategy. They are publishing 30 minute podcast shows every week. This allows potential consumers to get exposure to their products. This will create increased interest in their products. This will in turn drive sales and increase the branding for their business. This professionally produced podcast series of shows will undoubtedly become a favorite of many consumers.

It is also noteworthy to mention that you do not need an iPod to listen to a podcast. You can simply listen to podcasts on your desktop computer. You can subscribe to podcast feeds with Yahoo, iTunes, Mozilla Firefox, Google Desktop Search Toolbar 2.0, or any variety of desktop podcast RSS feed reader software tools.

The business benefits of a proper podcast marketing strategy can be quite immense. Podcasting is another business communication and marketing tool that allows businesses to communicate with their target market. Subscribers to the podcasts RSS feed will automatically receive new podcasts when they are published. Businesses that create podcasts can have a direct communication and marketing channel online.

Having a quality professional podcast that delivers value added exclusive content can increase your online visibility. Search engines such as Google will index podcasts feeds, Blog and podcast directories will list podcast feeds, and targeted traffic will subscribe to those podcast feeds. Let's also remember that a quality podcast has the opportunity to be listed in the iTunes podcast directory and found by over 40 million users.

Leveraging podcasting as a business promotion and marketing tool is going to be part of the business landscape online for years to come. When media giants such as CBS, Viacom, and countless other business giants such as IBM and Oracle are podcasting; you can bet money that this marketing media format is here to stay.

Your business should give serious consideration to creating a podcast marketing strategy with experienced professionals in this field. This is a marketing and communication medium that your business will want to execute and leverage for maximum marketing and business benefit online.

You may want to read an informative white paper about this new business marketing technology. You can read this white paper at www.leveragedpromotion.com/products.html

Author Bio

Rodney Rumford is the founder of http://www.Podblaze.com and is a business marketing consultant specializing in new media marketing tools such as Podcasting and Business Blogs. He is also co-founder of www.leveragedpromotion.com

Article Source: http://www.ArticleGeek.com - Free Website Content

Source:  by Rodney Rumford

http://www.articlegeek.com/internet/podcasting_articles/podcasting_marketing_tool.htm

RSS in Plain English - Part 2

Want to know what your competitors are up to?  How can you stay informed and maintain a strategic advantage over your competitors?  Read here to find out.  Following on from yesterday, here are more sites where you can carry out your free RSS Ego searches.  All comments welcome.

RSS Ego Searches – Part 2

By: Sharon Housley

Ice Rocket

Simply search Ice Rocket then click the RSS 2.0 button to obtain the url of the RSS feed that contains your search term. Add the url to your RSS reader or newsaggregator.

http://www.icerocket.com/

Find Articles

Traditional media channels can even be monitored using RSS. FindArticles routinely scans magazines and publications for keyword mentions. Conduct a search then click "RSS Alert" to obtain the url to the RSS feed. Add the feed to your reader to receive instant notification of new articles.

http://www.findarticles.com/

NewsTrove

NewsTrove indexes millions of news articles from a myriad of sources. Build an RSS feed on any topic imaginable. Enter your search words in the search box. Click 'Search' click the orange XML icon on the right side of the search results page and save the feed to your news reader.

http://www.newstrove.com

BlogDigger

BlogDigger monitors the blogosphere and generally what is said daily in the blogs. Conduct a search on Blogdigger and click the orange XML icon to retrieve the url of the search feed. The feed should then be added to your RSS reader.

http://www.blogdigger.com/

DayPop

Conduct a search and click the icon on the right that says XML, save the feed to your RSS aggregator. Only the most recent search results will appear.

http://www.daypop.com

Yahoo News

Conduct a search then click "view as RSS" in the right column save the feed in your aggregator. The feed will check Yahoo news for mentions.

http://news.yahoo.com/

Overall, ego searches are an excellent way to stay informed and maintain a strategic advantage over competitors. Knowing exactly what your online competitors are doing provides a competitive edge that can be used to your advantage. Keyword RSS feeds can be used to monitor key phrases for trademark abuses or monitoring the effectiveness of a specific press promotion.

Although they sound daunting ego searches are simply good business sense.

Author Bio

Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev http://www.feedfordev.com an RSS component for developers.

Article Source: http://www.ArticleGeek.com

Source:  by Sharon Housley

http://www.articlegeek.com/internet/rss_articles/rss_ego_searches.htm

RSS in Plain English - Part 1

Want to know what your competitors are up to?  How can you stay informed and maintain a strategic advantage over your competitors?  Read here to find out.  Today and tomorrow this article will set out several sites where you can carry out your free RSS Ego searches.  All comments welcome.

RSS Ego Searches – Part 1

By: Sharon Housley

Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies. A number of new Internet services are freely available that make these 'ego searches' painless and easy.

Dynamically created keyword based RSS feeds, update in your RSS reader or news aggregators, each time new information containing the keyword appears in the searched resources. The dynamic feeds match requests against new information, as it comes online in real time. The following free services allow for RSS feed ego searches.

Google News

Simply conduct a keyword search of Google News and then click the text that says "RSS" then save the url of the RSS feed in to your news reader. Every time a new article with that keyword appears in Google News the feed in your RSS reader will automatically update.

http://news.google.com/news

BlogPulse

Find out what is being said about your products, company or your industry in the blogosphere. Conduct a keyword or url search on BlogPulse. Click the orange RSS icon above the search results and save the feed in your reader. Each time the keyword appears in a blog indexed by BlogPulse you will receive a new item in your feed reader. Another feature of BlogPulse is it will graph the keyword occurrences, providing a picture representation so that trends can be easily visualized. Hovering over the lines of the graph will provide details of actual blog mentions.

http://www.blogpulse.com

PubSub

Search on a keyword, then save and add the feed to your RSS reader using the icons provided. Optionally with PubSub you can direct your search to only alert you of posts in specific areas of interest including Press Releases, SEC/EDGAR Filings, Newsgroup Posts, or Weblog Entries 

http://www.pubsub.com

Technorati

Create watch lists, by entering the search term add item to the watch list and then scroll to the bottom click the blue RSS icon to obtain the url of the RSS feed that can be added to your reader. Technorati is a real-time search engine that keeps track of what is going on in the blogosphere. In order to setup a watchlist you will have to create a Technorati account.

http://www.technorati.com

Although they sound daunting ego searches are simply good business sense.

Author Bio
Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev http://www.feedfordev.com an RSS component for developers.

Article Source: http://www.ArticleGeek.com

Source:  by Sharon Housley

http://www.articlegeek.com/internet/rss_articles/rss_ego_searches.htm

What is an RSS Feed And How To Get An Unfair Advantage

Find out here what an RSS feed is and how to use it to gain an unfair advantage in your business.  I’d love to hear how useful you find this article.  Let me know with a comment below.

What is an RSS Feed And How To Get An Unfair Advantage

By: Thomas Choo

RSS is THE popular catchphrase, creating waves in today's Internet world. But exactly what is RSS feed? RSS stands for Really Simple Syndication or Rich Site Summary, and is a very cost effective method to bring your information to your clients and potential clients. 

When you as a marketer/businessman/company, decide to promote your business through the marketing strategies of the Internet, it's time to take full advantage of this interactive medium. It pays to know what is RSS feed.

RSS has numerous advantages over the other existing methods, to turn it into the most sought-after, powerful, dominant tool, which will take over the Internet world soon.

Beyond just knowing what is RSS feed, this is how RSS can help you:

·         Your website is the gold mine of information on how the public respond to what you say. RSS provides an unbelievable platform to discuss the views of the public without wasting time. Instead, you can spend your time on crafting quality contents. RSS has many special features such as dialog facilitators, RSS radars, and automatic responders to enhance the significance of conversational marketing.

·         Your search engine ranking reflects how good your website is! Knowing what is RSS feed and harnessing its power properly will increase the search engine ranking remarkably well, and this helps develop your business.

·         What do the visitors get on visiting your website? Interview customers for their feedback, do a research and make changes to your website accordingly. The last part can be done easily by knowing what is RSS feed and using them effectively.

·         The look of your website is very important. RSS has made it very easy to understand, see and feel your message for the visitors by mixing video and audio channels to your contents. Also, keep in mind that not only is it enough to have a good website but an appropriate one to your business also, to catch your visitor's eye.

·         Make your website work well in all the browsers. Your website is open to a variety of visitors who can prefer browsers of their choices. RSS is a convenient way since it works on all platforms. Most of the browsers may not face hurdles accessing RSS.

·         You can collect a lot of information such as the number of subscribers, their interests, their reading frequency, the topics they are more interested in etc using RSS feeds. These are definitely going to be vital for improving your standards of business.

And do not think it's a super-techie thing that you cannot use! Once you understand fully what is RSS feed, you are open to the amazing world of RSS and one day, sure to find yourself hooked to it! 

So, what are you waiting for? Get going to know what is RSS feed, be familiar with it, and unleash the power of this incredible, powerful tool!

Author Bio

Thomas Choo specializes in Internet Home Based Business. Visit www.officialhomebusiness.biz to learn what RSS can do for you, and download for free the amazing ebook on RSS and a really useful RSS software (both sold elsewhere for $64).

Article Source: http://www.ArticleGeek.com - Free Website Content

Source: by Thomas Choo

http://www.articlegeek.com/internet/rss_articles/what-is-rss-feed-advantage.htm