Want some
great ideas on how to win at IT Marketing?
Read on. This article is in 2
parts. Welcome back for 2 more tips in part 2 today. Leave a comment below to let me know what you
think of this article.
In It to Win It: Here’s 5 Things That Every IT
Marketing Company Should Know to Be Successful – Part 2
4. Re-Marketing is
Non-Negotiable
The
concept of re-marketing has quickly emerged as one of the most important
marketing strategies of the moment.
In brief,
re-marketing is the concept of re-connecting with leads that viewed your
website and clicked through your services list, but for whatever reason, never
set up an appointment or made a purchase.
By having
ads for your IT marketing company show up in their social media feeds, you send
a gentle “nudge” to your target market to complete their transaction or send
you a message.
The best
marketing technology companies understand that re-marketing is non-negotiable
if they want to stay ahead of their competitors.
In fact, studies have found that a whopping 98% of consumers don’t end up buying anything at
all the first time they visit your site. So, if you don’t take re-marketing
opportunities, you’ll only make about two percent of the sales you could be.
Of
course, we understand that you might have concerns about whether your leads
could see re-targeting as “hounding” them, or even as an invasion of privacy.
The good news is that only around 11% of shoppers say they’re annoyed by
re-targeting — meaning that most would prioritize getting a good deal.
In other
words?
Re-targeting
is definitely worth the (negligible) risk.
5. When in Doubt, Go Live
Over 90% of consumers say that watching a video about a
product or service has helped them to decide whether or not they want to do
business with a company.
But the
truth is that, just as with location-based marketing, the world of video
marketing has changed drastically since its inception.
This is
partially because YouTube is now the second biggest search engine in the world,
meaning that videos about technology marketing services need to be indexed for
SEO.
However,
the types of videos that people are the most likely to watch have also changed.
In other words? That quick tutorial video or 15-second ad about your IT
marketing firm is no longer enough.
Instead,
we suggest that you embrace live videos and livestreaming.
This
promotes an enormous sense of trust between yourself and your consumers, as it
shows that you’re comfortable speaking off the cuff. Live video also allows
your leads to get answers to their questions in real time and promotes direct
interaction between your company and your target market.
This is
an excellent way to make people who are on the fence about your IT company
convert into customers. Plus, going live is an excellent brand-building
strategy.
You can
hype up your live video on your social media accounts, send out email
reminders, and even have your employees wear branded clothing while they chat.
After the
video is done, you can save it and optimize it for SEO. This way, even those
that missed the livestream can watch it — and it’s not a “one-shot” marketing
tactic for your IT firm.
Make Your IT Marketing a Success
with These Tips
We hope
that this post has inspired you to take your IT marketing company to the next
level by understanding the best ways to connect with consumers.
Remember
to embrace video marketing, offer as many different services as you can, and
get serious when it comes to reputation management.
Of
course, there are countless other ways to improve your SEO score, increase your
conversions, and make genuine connections with your target market.
When you’re ready to learn more about how to make
all that and more happen, keep checking back with our blog for the latest marketing tips and tricks you need.
Source: By
Dale Harris
