Is Your B2B Website Falling Flat? Try These 7 Website Design Tips – Part 2

Want some tips to stand out from the competition?  Read on for these 7 website design tips in 3 parts over the 3 days.  Following on from yesterday, today this article looks at tips 3 and 4.  Let me know what you think with a comment below.

Is Your B2B Website Falling Flat? Try These 7 Website Design Tips – Part 2

There are more than 1.5 billion websites on the internet today. So for you as a B2B business owner, guess what this means? One word: competition.

You should do everything you can to stand out. And one great way to do this is through an effective website.

But if you’re not a designer, it can be hard to know how to optimize your site. That’s why we put together this guide for you with 7 tips for B2B website design.

Read them below!

3. Simple Navigation

Nothing is worse than having a potential customer visit your website only to get lost inside of it. In other words, if your website is hard to navigate, you’re in trouble.

Keep in mind that every web visitor has a goal in mind. They are on your site to get more information, make a purchase, or to solve an issue.

All you have to do is make their process as simple as possible. To do this, maintain a consistent navigation bar at the top of your site. Keep your menu in the same order on every single page.

That way, people will always know how to navigate through your site. Also keep your menu simple. Instead of displaying all 25 pages of your site in one line, use drop down menus to avoid a cluttered feel.

4. Keep it Professional

In a B2B setting, you’re working with other business owners and employees. Your website design should reflect that.

However, these days the definition of professional isn’t as uptight as it’s been in the past. It’s okay to use some humor and to be creative, especially if this lines up with the rest of your branding.

If your brand image is more serious, that’s okay too. No matter what, make sure your site is free of blurry images, typos, and broken links. These things will definitely give a bad impression.

DON’T FORGET TO COME BACK FOR HINTS 5, 6 & 7 TOMORROW.

Source:  By Dale Harris

https://www.articlecity.com/blog/is-your-b2b-website-falling-flat-try-these-7-website-design-tips/

Two Ways to Market Yourself Without Spending a Dime

Do all marketing strategies require spending money? Here are some ides you can implement without costing you anything. Let me know what you think and leave a comment below.

Two Ways to Market Yourself Without Spending a Dime

By: Jay Conners

Unfortunately not all of us have a budget to fit what we believe to be our marketing needs. No need to get down, here are a few very simple things you can do that have stood the test of time, and are proven to attract more business.

For starters, smile often if not always. I'm sure you are familiar with the phrase "smile it's contagious." Well it is.

Think about it, would you want to speak with, or do business with someone who frowned all the time. It just is not attractive and it turns people in the other direction.

Smiling says a lot about your personality and attracts people to you. It tells a potential customer that you are friendly, upbeat, and most of all it tells them that you enjoy what you do.

When someone approaches you about your products and services, you want to make it as easy as possible for them to do so. By smiling, you will have easily accomplished this.

The second tip for marketing yourself and your products is having a good posture, or portraying an over all positive body language.

Again, body language will speak volumes to your customer.

Imagine approaching someone who looks as though they have just lost their best friend. Shoulders hunched over, no eye contact, no smile, with a whoa is me attitude.

Nobody wants to approach this kind of sales person. This type of body language sends a message to your potential customer that you are seriously lacking in confidence. Or, that you just flat out do not like your job, or the company you work for.

If a potential customer believes that you don't care for your current job or for the company that you are working for, than they will most likely believe that you will not care about them and their needs.

Customers want to approach upbeat, confident people. They want to know that they will be receiving the best possible products and services you have to offer that will match their needs. A presentable, positive, and confident image will portray these messages to your customer.

So smile, stand up straight, make eye contact, and shake hands with your customer.

Once again, these two tips have proven over time to attract and obtain customers. It is easy and it is free, so begin today, and good luck.

Author Bio

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of www.jconners.com, a mortgage resource site.

Source: By: Jay Conners

Article Source: http://www.ArticleGeek.com - Free Website Content 

http://www.articlegeek.com/business/marketing/market_yourself_without_spending_dime.htm