Break the Internet! How to Launch a Successful Digital Marketing Campaign for Your Law Firm - Part 1

Are you a Law Firm wondering if you are making the most of your marketing campaigns?  #are you making full use of the internet and maximising the benefit of your digital marketing campaigns?  This article gives you a great look and what you want to have in mind when planning your campaigns.  It’s in 2 parts.  Part 1 today looks at launching a successful digital marketing campaign, focussing on the user experience, using YouTube to get in front of potential clients, making sure your website is up to speed and using video testimonials on your website.  Come back for more in part 2 tomorrow.  Leave a comment below to let me know how useful you find this article.

Break the Internet! How to Launch a Successful Digital Marketing Campaign for Your Law Firm - Part 1

Did you know that 15 percent of state surveys miss actual harm and jeopardy nursing home residents are facing?

When these cases come to light, these people need legal representation. If they don’t know about your law firm, they won’t be able to contact you. The ability for people to be able to find your business is why you need an effective digital marketing campaign.

In this article, we are going to talk about marketing a law practice and how you can use the internet to get in front of your target market.

Launching a Successful Digital Marketing Campaign

As you are learning more about launching your firm’s campaign, your goal should be getting your firm in front of your ideal customer. While wide-reaching approach type marketing plans may be the norm, you don’t want normal. When you have a well-planned campaign, you will be able to pass your competition with smart law firm marketing ideas.

When you become a lawyer, you probably didn’t expect to need to learn digital marketing skills for your business. While you may not have gone to school for marketing, you’ll need to get good at it if you want to bring in a steady stream of clients.

Focus on UX (User Experience)

User experience should be the center of your marketing efforts. Your website should allow potential clients to find what they need easily.

Setting up your site’s navigation in a common sense way will make it easier for people to use the site. Keep visible options to a minimum so extra buttons don’t distract users from taking desired actions. Important call to actions should be positioned strategically.

Use YouTube to Get in Front of Potential Clients

Video marketing is a powerful way to get your message in front of your target market. When people watch your videos, it is easier for them to connect with your image than words on a page.

When you use video marketing, do keyword research to find terms you want to rank. You might want to rank for terms in your local area such as lawyer in your city or attorney in your city. Optimizing your videos for certain terms helps your videos show up in the right places.

Make Sure Your Website Is up to Speed

Most legal professionals haven’t checked their website’s speed performance. If your website loads slow, you are likely losing website traffic. Websites that take more than a few seconds to load don’t satisfy visitors’ need for instant gratification.

Downsizing images or using fewer images on a page helps reduce loading times. Remove complicated scripts and any elements you don’t need from your site. If you use the CMS WordPress, make sure you aren’t using any plugins that you don’t need.

Having too many plugins on your WordPress site can cause low performance. Other sites have similar problems with add-ons. Ask your provider how you can increase the speed of your website.

Use Video Testimonials on Your Site

People love reviews and testimonials from real people. Ask your satisfied clients to shoot a quick video sharing their experiences. Having video testimonials on your site will build your customer’s trust.

Having around three to five videos with client testimonials can make a big difference when people are in the comparison phase of the buyer’s journey.

Source: By Dale Harris

https://www.articlecity.com/blog/break-the-internet-how-to-launch-a-successful-digital-marketing-campaign-for-your-law-firm/

Steve Jobs' amazing marketing strategy - MUST WATCH - Part 2

Want some great ideas on how to win at IT Marketing?  Read on.  This article is in 2 parts.  Welcome back for 2 more tips in part 2 today.  Leave a comment below to let me know what you think of this article.

In It to Win It: Here’s 5 Things That Every IT Marketing Company Should Know to Be Successful – Part 2

4. Re-Marketing is Non-Negotiable

The concept of re-marketing has quickly emerged as one of the most important marketing strategies of the moment.

In brief, re-marketing is the concept of re-connecting with leads that viewed your website and clicked through your services list, but for whatever reason, never set up an appointment or made a purchase.

By having ads for your IT marketing company show up in their social media feeds, you send a gentle “nudge” to your target market to complete their transaction or send you a message.

The best marketing technology companies understand that re-marketing is non-negotiable if they want to stay ahead of their competitors.

In fact, studies have found that a whopping 98% of consumers don’t end up buying anything at all the first time they visit your site. So, if you don’t take re-marketing opportunities, you’ll only make about two percent of the sales you could be.

Of course, we understand that you might have concerns about whether your leads could see re-targeting as “hounding” them, or even as an invasion of privacy.

The good news is that only around 11% of shoppers say they’re annoyed by re-targeting — meaning that most would prioritize getting a good deal.

In other words?

Re-targeting is definitely worth the (negligible) risk.

5. When in Doubt, Go Live

Over 90% of consumers say that watching a video about a product or service has helped them to decide whether or not they want to do business with a company.

But the truth is that, just as with location-based marketing, the world of video marketing has changed drastically since its inception.

This is partially because YouTube is now the second biggest search engine in the world, meaning that videos about technology marketing services need to be indexed for SEO.

However, the types of videos that people are the most likely to watch have also changed. In other words? That quick tutorial video or 15-second ad about your IT marketing firm is no longer enough.

Instead, we suggest that you embrace live videos and livestreaming.

This promotes an enormous sense of trust between yourself and your consumers, as it shows that you’re comfortable speaking off the cuff. Live video also allows your leads to get answers to their questions in real time and promotes direct interaction between your company and your target market.

This is an excellent way to make people who are on the fence about your IT company convert into customers. Plus, going live is an excellent brand-building strategy.

You can hype up your live video on your social media accounts, send out email reminders, and even have your employees wear branded clothing while they chat.

After the video is done, you can save it and optimize it for SEO. This way, even those that missed the livestream can watch it — and it’s not a “one-shot” marketing tactic for your IT firm.

Make Your IT Marketing a Success with These Tips

We hope that this post has inspired you to take your IT marketing company to the next level by understanding the best ways to connect with consumers.

Remember to embrace video marketing, offer as many different services as you can, and get serious when it comes to reputation management.

Of course, there are countless other ways to improve your SEO score, increase your conversions, and make genuine connections with your target market.

When you’re ready to learn more about how to make all that and more happen, keep checking back with our blog for the latest marketing tips and tricks you need.

Source: By Dale Harris

https://www.articlecity.com/blog/in-it-to-win-it-heres-5-things-that-every-it-marketing-company-should-know-to-be-successful/