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Showing posts with label stand out. Show all posts
Showing posts with label stand out. Show all posts

Tuesday, 15 January 2019

How To Write a Business Plan To Start Your Own Business - Stand Out in Business the Write Way – Part 2




Hi there.  Here is a great article about the value of a handwritten note giving a personal touch in business and this video is about the value or a well written business plan.  Let’s do business the write way and stand out from the crowd.  This article is in 2 parts.  Welcome back to part 2.  Let me know what you think with a comment below.

Stand Out in Business the Write Way – Part 2
By: Lydia Ramsey

5. Poor penmanship is no excuse unless your handwriting is totally illegible. The person who receives your note will appreciate your thoughtfulness and will not be grading your handwriting. If your penmanship does not meet your standards, it is never too late to improve. There are numerous resources at your library or on the Internet to teach you to write legibly.

6. Use any occasion to get noticed with a note. A few of those instances are when...

You have received a gift
You were a guest in someone's home
You were hosted to a meal
You received a business favor
You are replying to an invitation
You are sending condolences
You want to offer congratulations
You need to apologize


7. Make your message timely. Whether you are sending a note of appreciation, congratulation or condolence, do it as quickly as possible. A thank you should go out within 24 to 48 hours. However, don't forgo sending a note because you think too much time has elapsed. There is no definite statute of limitations on appreciation.

8. Understand that e-mail is not a substitute for the personal handwritten message. The Internet is fast, efficient and remote. If you are corresponding by e-mail immediately following a meeting with a business associate, include your expression of gratitude, but don't let that stop you from sending a second message by ground.

Successful people pay attention to the details and look for ways to build better business relationships. When you take the time to send handwritten notes, you will stand out from the crowd for all the right reasons. Your next big sale or job promotion may came about as a result of your doing business just a little differently.


Author Bio
Lydia Ramsey is a business etiquette expert, professional speaker, corporate trainer and author of MANNERS THAT SELL - ADDING THE POLISH THAT BUILDS PROFITS. She has been quoted or featured in The New York Times, Investors' Business Daily, Entrepreneur, Inc., Real Simple and Woman's Day. For more information about her programs, products and services, e-mail her at lydia@mannersthatsell.com or visit her web site www.mannersthatsell.com


Source: by Lydia Ramsey


Tuesday, 13 November 2018

SEO For Beginners - How to Rank High In Google? - Part 2




An ever increasing number of individuals have a blog or are thinking of starting one.  Are you wondering what will increase blog traffic and what will make your website stand out?  Read on for some great tips in this article.  It’s in 3 parts.  Welcome back to part 2.  Today we look at Research Keywords, staying away from fluff and filler, telling a story, creating captivating headlines and linking to other relevant content.  Come back for more tomorrow.  Let me know what you think with a comment below.

How to Increase SEO Blog Traffic by Making Your Website Stand Out – Part 2
Research Keywords
Once you define your audience, you can research which keywords to use to reach readers. If you want to rank high in online searches, you have to spend time researching and choosing the right keywords.
You can use Google’s Keyword Planner to see what keywords people are searching for and their average monthly searches. You can use the tool to refine your list and narrow down your keywords.

Keyword research can help you with localized searches, too. For example, if you’re a plumber in San Jose, California, your list may include “plumbers in San Jose” or “toilet repair in San Jose.”
In fact, according to Local SEO: The Ultimate Guide to Ranking Your Local Business, optimizing your website with the right keywords and content is the second-ranking factor for localized organic searches.

Stay Away from Fluff and Filler
Fluff and filler is information that is not relevant or useful to your readers. Some writers may write filler content from the influence of academic writing.
However, blog readers aren’t looking for winding sentences and prose. Most of the time, they are looking to get their questions answered quickly.
Once you narrow down your audience and keywords in your niche, you can then decide on blog topics that your readers will find useful.
Tell a Story
To get ideas on what to write about, you can look at trending topics and put your own spin on a hot topic.
You can also start your post off with a story to draw interest and give your blog a personal voice.
Create Captivating Headlines
With all the content out there in searches and on our social media feeds, you need to craft a headline that will get readers to click on your blog.
The most popular headlines include numbered lists, such as “7 Essential Tips to Increase Your SEO Ranking”. Another popular type of headline is a how-to guide.
Link to Other Relevant Content
By linking to relevant content, you can build your credibility and position yourself as an authority in your industry.
You can also invite influencers in your industry to write guest posts. You can even write guest posts for blogs that relate to your industry but are not competitors.
Source: By Dale Harris

Monday, 12 November 2018

SEO For Beginners - How to Rank High In Google? - Part 1




An ever increasing number of individuals have a blog or are thinking of starting one.  Are you wondering what will increase blog traffic and what will make your website stand out?  Read on for some great tips in this article.  It’s in 3 parts.  Today we look at why blogging is important, creating quality content and defining your audience.  Come back for more tomorrow.  Let me know what you think with a comment below.

How to Increase SEO Blog Traffic by Making Your Website Stand Out – Part 1

In 2015, 28.3 million individuals updated a blog at least once every month. That number will rise to 31.7 million people by 2020.

If you have a blog or you’re thinking of starting a blog, you might be thinking about what makes some blogs so popular? How do you create unique content that sticks with your readers?
The key is to make your blog stand out. Want to know how? Keep reading to learn how to increase blog traffic.
Is Blogging Important?
Is blogging necessary? With 95% of blogs abandoned and the market appearing saturated thanks to blogging behemoths such as Medium, you might be wondering if your website even needs a blog.

Yes, your business does need a blog. In fact, businesses who focus on blogging can get a 13X increase in ROI.

What’s more, blogging can net you more leads. Companies that have 401-1,000 pages of content can get an increase of leads by six times. This is compared to businesses that have 51-100 pages of content.
More content results in more subscribers and form submissions which can get you more leads.

Another major benefit of blogging includes higher search engine traffic. With over 40,000 searches done every second on Google, you want to leverage this market.
Other benefits of blogging include:
·        Helps you become a leader in your industry
·        Helps you create inbound links
·        Personalizes your brand
·        Want to learn how to create a blog that achieves all of this? Let’s get started.
Create Quality Content
The top way to increase blog traffic is to create quality, relevant content. You have to find the right topics that speak to your audience and answers their questions or teaches them something new.
How do you find the right topics to write about? You do research.
Define Your Audience
In order to know what topics to write about, you have to define your audience first. If you choose blog topics before understanding your audience, you may end up writing articles that your readers won’t find useful.
For example, a bakery might blog about how to bake the perfect cupcake or how to make ganache chocolate frosting.
However, customers who buy from the bakery might have no interest in baking their own cupcakes. In fact, they buy from the bakery because they don’t have time to bake and they enjoy the bakery’s cupcakes.
In this case, the bakery is blogging about the topic of baking, but not necessarily catering to their target audience.
To find your target audience, you can start by taking a look at the products or services you sell. What are people looking for in your services? How will your products help them?
Next, choose your audience demographic. You can focus on the following demographics:
·        Age
·        Gender
·        Where they live
·        Income
·        If they’re married or single
·        Education
·        What they do for a living

As you answer each question, you can narrow down your audience and get a better idea of what to write about.
You can also conduct research by sending out surveys to your current blog readers. You can also search online and take a look at forums and discussions in your industry, such as on Reddit. Another tip is to look at competitors and see what kinds of topics they are writing about.
Source: By Dale Harris


Sunday, 12 August 2018

Is Your B2B Website Falling Flat? Try These 7 Website Design Tips – Part 2


Want some tips to stand out from the competition?  Read on for these 7 website design tips in 3 parts over the 3 days.  Following on from yesterday, today this article looks at tips 3 and 4.  Let me know what you think with a comment below.

Is Your B2B Website Falling Flat? Try These 7 Website Design Tips – Part 2
There are more than 1.5 billion websites on the internet today. So for you as a B2B business owner, guess what this means? One word: competition.

You should do everything you can to stand out. And one great way to do this is through an effective website.
But if you’re not a designer, it can be hard to know how to optimize your site. That’s why we put together this guide for you with 7 tips for B2B website design.
Read them below!
3. Simple Navigation
Nothing is worse than having a potential customer visit your website only to get lost inside of it. In other words, if your website is hard to navigate, you’re in trouble.
Keep in mind that every web visitor has a goal in mind. They are on your site to get more information, make a purchase, or to solve an issue.
All you have to do is make their process as simple as possible. To do this, maintain a consistent navigation bar at the top of your site. Keep your menu in the same order on every single page.
That way, people will always know how to navigate through your site. Also keep your menu simple. Instead of displaying all 25 pages of your site in one line, use drop down menus to avoid a cluttered feel.
4. Keep it Professional
In a B2B setting, you’re working with other business owners and employees. Your website design should reflect that.

However, these days the definition of professional isn’t as uptight as it’s been in the past. It’s okay to use some humor and to be creative, especially if this lines up with the rest of your branding.
If your brand image is more serious, that’s okay too. No matter what, make sure your site is free of blurry images, typos, and broken links. These things will definitely give a bad impression.
DON’T FORGET TO COME BACK FOR HINTS 5, 6 & 7 TOMORROW.

Source:  By Dale Harris
https://www.articlecity.com/blog/is-your-b2b-website-falling-flat-try-these-7-website-design-tips/