So what is the secret? What is the most tragic mistake a
new marketer almost always makes? Read
here to find out. Leave a comment below
to let me know what y ou think of this article.
The Most Tragic Mistake a New Marketer Almost
Always Makes
By: Richard Meredith
So... you're a new marketer, and you want to make extra money or even
perhaps a great living! One of the first things you do is join an affiliate
program or downline club of some sort. Or maybe even you are trying your hand
at Ebay or another auction service by marketing some nicely profitable product.
Now, once you have some sort of online business vehicle, your mind must
gravitate to exactly what kind of advertising to generate sales or memberships.
Online business is an awful lot like regular advertising. What draws you
to a business in your home town? Coupons? Specials? Give-aways? A personal
recommendation from a friend or trusted associate?
Oh yes - and here is a little secret that is often not known or ignored:
When it comes to building any kind of business online you do the same
thing! Give away a free report, an informative ebook, a trial software, an
online course, or maybe a subscription to a free newsletter or ezine. This is
just simply the way it is done with online business, period. But here is the
most critical part... you MUST capture the name and email address FIRST before
you give access to it!
It is widely known by all of the top marketers online that your PRIMARY
task to be successful is to compile a list of people (prospective customers)
that are interested in the type of thing you are giving away! This is so easy
to do with an autoresponder. They just fill a form, and they are automatically
added to your list, and then are redirected to your download page or membership
site.
Then the next task is to automatically send a series of messages with
that autoresponder that tell more about the reasons why your product or
products (or membership program) are BENEFICIAL to them! WHY? Because it is
infinitely better to contact a prospect several times rather than only once. It
is a proven fact that most people will NOT buy from you or join your program
until they have been approached at least 5 to 7 times. This is done as I said,
automatically, on a timed basis slowly tapering off until it is a slow drip of
messages until they buy or join- or unsubscribe from your list. And when you
run special promotions of any kind, a feature of the best autoresponders allows
you to broadcast to your entire list any time you want. This is how many
marketers can make huge amounts of money and sales ON DEMAND- whenever and as
often as they like!
Details about which autoresponders are best, and the techniques of
developing a list and how often to mail to that list are subjects that deserve
more time and attention than can be given here... but suffice it to say that if
YOU are not FIRST developing a list, and then marketing to your list
AFTERWARDS- you're just missing the boat!
Pure and simple!
So if you are advertising an affiliate link, or your products' sale
page... or anything other than your free subscription, report, ebook, or course
- it can indeed be the most tragic mistake you can make in your online business
strategy!
If this is you, pull back and regroup, and completely re-think your
marketing strategy now before you lose too much time, money, energy, or
motivation.
And remember... BUILD your LIST!
Author Bio
Richard Meredith is the author of the critically acclaimed ebook "The
BLACK BOOK of Online Business"- the must-have source book for anyone doing
business online... or even THINKING about it!
Article Source: http://www.ArticleGeek.com - Free Website Content
Source: By Richard
Meredith
