SEO For Beginners - How to Rank High In Google? - Part 1

An ever increasing number of individuals have a blog or are thinking of starting one.  Are you wondering what will increase blog traffic and what will make your website stand out?  Read on for some great tips in this article.  It’s in 3 parts.  Today we look at why blogging is important, creating quality content and defining your audience.  Come back for more tomorrow.  Let me know what you think with a comment below.

How to Increase SEO Blog Traffic by Making Your Website Stand Out – Part 1

In 2015, 28.3 million individuals updated a blog at least once every month. That number will rise to 31.7 million people by 2020.

If you have a blog or you’re thinking of starting a blog, you might be thinking about what makes some blogs so popular? How do you create unique content that sticks with your readers?

The key is to make your blog stand out. Want to know how? Keep reading to learn how to increase blog traffic.

Is Blogging Important?

Is blogging necessary? With 95% of blogs abandoned and the market appearing saturated thanks to blogging behemoths such as Medium, you might be wondering if your website even needs a blog.

Yes, your business does need a blog. In fact, businesses who focus on blogging can get a 13X increase in ROI.

What’s more, blogging can net you more leads. Companies that have 401-1,000 pages of content can get an increase of leads by six times. This is compared to businesses that have 51-100 pages of content.

More content results in more subscribers and form submissions which can get you more leads.

Another major benefit of blogging includes higher search engine traffic. With over 40,000 searches done every second on Google, you want to leverage this market.

Other benefits of blogging include:

·        Helps you become a leader in your industry

·        Helps you create inbound links

·        Personalizes your brand

·        Want to learn how to create a blog that achieves all of this? Let’s get started.

Create Quality Content

The top way to increase blog traffic is to create quality, relevant content. You have to find the right topics that speak to your audience and answers their questions or teaches them something new.

How do you find the right topics to write about? You do research.

Define Your Audience

In order to know what topics to write about, you have to define your audience first. If you choose blog topics before understanding your audience, you may end up writing articles that your readers won’t find useful.

For example, a bakery might blog about how to bake the perfect cupcake or how to make ganache chocolate frosting.

However, customers who buy from the bakery might have no interest in baking their own cupcakes. In fact, they buy from the bakery because they don’t have time to bake and they enjoy the bakery’s cupcakes.

In this case, the bakery is blogging about the topic of baking, but not necessarily catering to their target audience.

To find your target audience, you can start by taking a look at the products or services you sell. What are people looking for in your services? How will your products help them?

Next, choose your audience demographic. You can focus on the following demographics:

·        Age

·        Gender

·        Where they live

·        Income

·        If they’re married or single

·        Education

·        What they do for a living

As you answer each question, you can narrow down your audience and get a better idea of what to write about.

You can also conduct research by sending out surveys to your current blog readers. You can also search online and take a look at forums and discussions in your industry, such as on Reddit. Another tip is to look at competitors and see what kinds of topics they are writing about.

Source: By Dale Harris

https://www.articlecity.com/blog/how-to-increase-seo-blog-traffic-by-making-your-website-stand-out/