An ever increasing number of individuals have a blog
or are thinking of starting one. Are you
wondering what will increase blog traffic and what will make your website stand
out? Read on for some great tips in this
article. It’s in 3 parts. Welcome back to part 2. Today we look at Research Keywords, staying
away from fluff and filler, telling a story, creating captivating headlines and
linking to other relevant content. Come
back for more tomorrow. Let me know what
you think with a comment below.
How
to Increase SEO Blog Traffic by Making Your Website Stand Out – Part 2
Research Keywords
Once you define your audience, you can research
which keywords to use to reach readers. If you want to rank high in online
searches, you have to spend time researching and choosing the right keywords.
You can use Google’s Keyword Planner to
see what keywords people are searching for and their average monthly searches.
You can use the tool to refine your list and narrow down your keywords.
Keyword research can help you with localized
searches, too. For example, if you’re a plumber in San Jose, California, your
list may include “plumbers in San Jose” or “toilet repair in San Jose.”
In fact, according
to Local
SEO: The Ultimate Guide to Ranking Your Local Business, optimizing
your website with the right keywords and content is the second-ranking factor
for localized organic searches.
Stay Away from
Fluff and Filler
Fluff and filler is information that is not
relevant or useful to your readers. Some writers may write filler content from
the influence of academic writing.
However, blog readers aren’t looking for winding
sentences and prose. Most of the time, they are looking to get their questions
answered quickly.
Once you narrow down your audience and keywords in
your niche, you can then decide on blog topics that your readers will find
useful.
Tell a Story
To get ideas on what to write about, you can look
at trending topics and put your own spin on a hot topic.
You can also start your post off with a story to
draw interest and give your blog a personal voice.
Create Captivating
Headlines
With all the content out there in searches and on
our social media feeds, you need to craft a headline that will get readers to
click on your blog.
The most popular headlines include numbered lists,
such as “7 Essential Tips to Increase Your SEO Ranking”. Another popular type
of headline is a how-to guide.
Link to Other
Relevant Content
By linking to relevant content, you can build your
credibility and position yourself as an authority in your industry.
You can also invite influencers in your industry to
write guest posts. You can even write guest posts for blogs that relate to your
industry but are not competitors.
Source: By Dale Harris
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