8 Reasons Why Digital Marketing Is Important for Every Business – Part 1

Dale Harris sets out in his article why every business should not ignore its digital marketing plan.  A business ignores having a digital marketing plan at its peril.  Over the next two days this article will set out 8 reasons why Digital Marketing is important for every business.  Read part 1 today to find out why.

8 Reasons Why Digital Marketing Is Important for Every Business – Part 1

So, you’ve heard about digital marketing, but you’re not convinced that it’s really worth all the work you’ll have to put into it.

You’re already doing well, so why should you invest in one more advertising strategy, right?

Wrong.

In this post, we’ll tell you the main reasons why a digital marketing plan that a brand of any size and influence is something that you can’t afford to ignore.

Then, we’ll tell you where you can go to take your marketing plan to the next level.

1. You’ll Increase Your Authority

Perhaps the most important role of digital marketing is how things like blog posts, social media updates, and quality web content can increase your industry authority.

In other words, the more content you create — and the more visitors and followers you have — the more likely your market will be to see you as an authority within your industry.

Bring in voices from influencers, other industry experts, your past customers, and the most experienced members of your team to deliver content that’s both engaging and genuinely helpful.

2. You’ll Connect on Multiple Platforms

Another huge benefit of deciding to embark on a new digital marketing campaign?

You’ll be able to connect with your target market — and expand it altogether — by reaching people on multiple platforms. You’ll also connect with a wider age, location, and gender demographic altogether.

Make sure that you pay just as much attention your web content as you do your social media updates and listings on reviews sites like Yelp and Google My Business. 

Traffic doesn’t just happen on your website, after all.

3. You’ll See a Boost in Conversion Rates

If you feel like your company just isn’t bringing in the kinds of sales numbers you expect, then you likely need to update your digital marketing strategy.

While yes, things like print marketing campaigns and TV ads are important, they shouldn’t be the end all and be all of your advertising plan.

One of the benefits of digital marketing is that it lets you connect with more people in less time. Through the use of keywords, image optimization, short digital videos, and other online branding strategies like blog posts and comments, you can quickly boost your conversion rate.

You’ll also slice down the length of your overall sales cycle.

4. You’ll Promote Transparency

Countless studies show that customers trust companies that promote a sense of transparency in their digital marketing plans.

So, if you really want to know how to create an online marketing campaign that works, focus on being as open and honest with your customer base as is possible.

This means things like creating videos that show the inside of your office, posting interviews with your SEOs, and even doing live Q&A sessions on social media.

You should even show the interior of your factories and warehouses.

Source:  DALE HARRIS - https://www.articlecity.com/blog/8-reasons-why-digital-marketing-is-important-for-every-business/