How to Measure the Success of Your
Blog Strategy – Part 5
Having launched your blog do you have the right strategy? How can you measure the success of your blog
strategy? This article continues today by
looking at tools you can use and how to analyze and re-strategise. Read on and come back tomorrow to find out
more. Let me know how useful you find
this article and leave a comment below.
Tools You Can Use
There is any number of free tools
available online which will track the results of your content. One of the most
popular is Google Analytics.
Google Analytics can show month-by-month data on conversion rates,
demographics, and almost any other metric you’d want to consider.
Other free online tools can help you to publish your posts across
platforms. You can even schedule these in advance. That way, on Marketing
Monday you plan out the full week’s marketing drip-feed. This frees you to
focus on other aspects of the business the rest of the week.
Analyze and Re-strategize
A pitfall for many businesses is that they collect so much data, they
get overwhelmed and do nothing with it.
This is known as paralysis by analysis.
You can avoid it by sticking only to the data that is relevant to your
strategy. Then, strategize your analysis. What do we mean by that?
You should build marketing analysis points into your content plan. Each
month you write and publish content. Then, on a set date each month you measure
the results and use them to re-calibrate your strategy.
Maybe your content is attracting lots of people to your website, but
they’re not staying long, and they’re not buying anything. This might suggest
you’re attracting the wrong people, and need to change the tone or subject of your
content.
Perhaps you’re putting in back-links to competitors, inadvertently
sending your customers to buy elsewhere.
As you can see, this whole blogging concept takes a bit of
experimenting. It’s often best to work as part of a team so you can throw fresh
ideas around in those early, at times frustrating, days while you’re figuring
it all out.
Source: by Dale Harris – ArticleCity
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