How to Measure the Success of Your
Blog Strategy – Part 4
Having launched your blog do you have the right strategy? How can you measure the success of your blog
strategy? This article continues today by
looking at being data driven and what metrics to analyse for your marketing
strategy. Read on and come back tomorrow
to find out more. Let me know how useful
you find this article and leave a comment below.
Be Data Driven
There is any number of tools online that can help you measure the
success (or not) of your content campaign. Use them. We’ll look at some ideas
below.
The internet gives us the sort of sales data marketers could only dream
of thirty years ago! It can tell you the demographic breakdown of who visits
your site, who buys things, how long people spend on each page before they buy,
and so on.
Using that data wisely means calibrating your marketing efforts into a
lean, agile machine. No energy wasted. Imagine that!
Metrics Matter
You want to be data-driven to be agile. That means checking metrics and
analyzing Return on Investment (ROI). But what metrics should you track?
There is so much data available that it can be overwhelming. Tracking
all of it is an excellent way to fall into a rabbit hole.
Here’s a quick break-down of
the-what-and-the-why of some key marketing metrics you might want to analyze for ads you
embed in your content.
We strongly encourage you to have your marketing and content strategy in
mind when you select the metrics you will track, be they:
1.
Ad Click Through – the rate at which those that saw your ad clicked on
it
2.
Ad Conversion – the rate those that saw the ad bought r signed-up
3.
Engagement Rate – the rate those that saw your post/ad reacted or shared
it on their own social media
4.
Measure Success
Once you have measured content-specific metrics, such as page views or
page shares, it’s time to analyze ROI.
How much has it cost you to maintain the website, and get your content
written, edited, published and promoted? How much of this has resulted in sales
for the business?
From these figures, you can crunch some ROI figures for your business.
Some good ones to use are cost-per-visit, cost-per-click, and cost-per-lead.
Work out which ones are the best for your particular blog strategy, and
track all your content with the same metrics. That way, you can compare apples
with apples, as they say.
Consider the conversion rates, gross profit per month, average qualified
leads per month, and the average number of new customers per month.
Record them and analyze them against results from your content to see
what sorts of content get you the best sales results.
Source: by Dale Harris – ArticleCity
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