How to Measure the Success of Your
Blog Strategy – Part 3
Having launched your blog do you have the right strategy? How can you measure the success of your blog
strategy? This article continues today by
looking at how important plan it is to use the right platform you use on social
media and to really consider the desired end point of your content marketing
strategy. Read on and come back tomorrow
to find out more. Let me know how useful
you find this article and leave a comment below.
Platform Makes
Perfect
There are many types of blogs, each with their own individual flavor.
They all serve a different purpose. Your strategy will need to consider what is
the most effective for your brand and desired outcome.
Fashion pages or interior design business find great success with visual
platforms like Instagram and Pinterest. An effective cross-marketing strategy
links winning visuals with interesting, value-add content.
If you are promoting a management consultancy or legal advice, then
engaging and informative content that answers questions, or solves problems,
for your audience is a smart way to go.
Increasingly, businesses include video-logs embedded in their written
content as a way to boost SEO. It adds a personal connection for consumers. A
video can help people connect with you and your brand.
Some time-poor businesses take the
route of buying Content
Marketing Packages to make the job easier. There’s really no one
right way to go.
What’s the Point?
You know your target customer(s) and you know what sort of questions
they want yoboou to answer. Great! Your content will practically write itself.
But wait – you need to decide what the point of it is first!
Do you want readers to buy, or sign up for a newsletter, sign a
petition, or repost a sales promotion on their social media?
Knowing what the desired end-point of your content marketing strategy
is, is the key to success.
You need to know the destination if you’re gonna get there, right?!
Most blog strategies have more than one goal, in fact. Your primary goal
could be to sell, by becoming a trusted advisor. The secondary goal might be to
improve SEO, get more traffic to your website, or boost the number of email
addresses on your contact list.
Source: by Dale Harris – ArticleCity
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