How to Launch a Blog Successfully and Make $103,457.98 Your First Year Blogging - Part 2

How to Measure the Success of Your Blog Strategy – Part 2

Having launched your blog do you have the right strategy?  How can you measure the success of your blog strategy?  This article today will look at your plan for success and your content marketing Blog 101 strategy.  Read on and come back tomorrow to find out more.  Let me know how useful you find this article and leave a comment below.

Plan for Success

A prize-winning cake only comes from a tried-and-tested recipe, and a successful shopping trip relies on a grocery list.

Similarly, if you want success in your marketing efforts, you’ll need to plan ahead.

There are three basic elements here:

1.     Marketing Strategy – to plan your overall sales goals, with your target customer(s) in mind

2.     Content Strategy – mapping what information your target customer(s) want, need and actively seek out

3.     Content Plan – almost like a to-do list, listing topic ideas, style notes, and specifying which employee or team is responsible for what, with dates for submission, editing, publication, promotion and results analysis

Of the three elements, you should focus most of your attention on the Content Plan.

A successful blog strategy relies on getting content out there and adjusting the program according to results. That’s why our advice is to get your first iteration of topics to the market quickly, so you can measure results and improve future content more quickly.

But before you jump to writing, make sure you pass through the marketing and content strategies.

Blog Strategy 101

Blogs have come a long way since the 1990s. Then, they were often online journals or travelogues.

Today’s blogs are closer to newspaper opinion pieces or magazine content.

Word-of-mouth has always been one of the most reliable lead generators for businesses. That’s because people like to buy from those they trust.

Content marketing relies on the same psychology. By giving you helpful information on subjects of interest, the company becomes a ‘trusted advisor’, and the customer feels more comfortable loosening those purse strings.

The other important factor to creating valuable content is that it increases your ranking on search engines. The more effective content on the subject you have, the more likely customers are to see your website when they type a question about that product on Google.

Source:  by Dale Harris – ArticleCity

https://www.articlecity.com/blog/how-to-measure-the-success-of-your-blog-strategy/