How to Use Online Marketing to Increase Your Profits – Part 2

Is your business on the ball with its online marketing strategies?  Do you want to know what it will do for your business if you are up to scratch with your online marketing strategies? Here is an article to explain why.  It’s in two parts.  Welcome back to part two.  I’d love to know what you think of this article with a comment below.

How to Use Online Marketing to Increase Your Profits – Part 2

Email Marketing

Email marketing is a powerful tool in any online marketer’s arsenal. In fact, email marketing consistently outperforms website sales for many eCommerce platforms. That is why building a mailing list with targeted subscribers is key if you are selling products or services online.

If you have a blog or an eCommerce store, you will want to create lead magnets to get more email addresses in your mailing list. That way, you can keep your highest qualified leads updated on hot offers, new product releases, and links to your online content.

Check out https://www.microdinc.com/ for comprehensive website and eCommerce solutions, including squeeze pages and lead magnets.

Email marketing is powerful because it costs next to nothing and is 100% scalable. Sending a million emails costs virtually as much as sending a single email.

Online Advertising

Pay-per-click advertising is almost synonymous with paid marketing. Search engines, eCommerce giants, and social media platforms alike offer numerous options to advertise online. When done right, PPC can get you ahead of the curve.

However, PPC can also drain your marketing budget overnight if you are not careful with how you set up your campaigns. Some of the most important PPC ads include:

·        Google

·        Bing

·        Facebook

·        Instagram

·        Amazon

By featuring your business on the above platforms, you can spend your marketing budget for measurable results. If an ad isn’t converting well enough, you can eliminate it immediately. On the other hand, if you generate most of your traffic from a single ad, you can scale it up with ease and multiply your leads.

Leverage the Power of Online Marketing

Now that you know the power of online marketing, it is time to take your profits to the next level. Here at Article City, we help businesses drive more traffic, leads, and sales with our great content.

Our content marketing platform helps clients create and scale their content marketing campaigns for success.

We connect digital marketers and business owners who seek to leverage the power of content to drive sales. Come on in and join over 40,000 other marketers today!

Source: By Dale Harris

https://www.articlecity.com/blog/how-to-use-online-marketing-to-increase-your-profits/