Is your business on the ball with its online marketing
strategies? Do you want to know what it
will do for your business if you are up to scratch with your online marketing
strategies? Here is an article to explain why.
It’s in two parts. Come back
tomorrow for part two. I’d love to know
what you think of this article with a comment below.
How to Use Online Marketing to
Increase Your Profits – Part 1
Looking
to increase your business profits? Online marketing is now more powerful than
ever, and businesses who don’t leverage digital media in their marketing strategy
will fall behind.
Here is
how you can use online marketing to promote your business and bring in more
sales.
Why Online Marketing?
With nearly half of all
humans accessing the
internet, you just can’t afford not to go online. People and markets today are
more connected than ever. This opens up tremendous opportunities, leveling the
field between giant corporations and small businesses.
However, getting your business noticed in a global
competition is no easy task. Here is where online marketing comes in. Today,
your marketing strategy should have global reach, even if you are selling locally.
Online
marketing is completely accountable, scalable, and measurable. You can track
cost per lead, per visitor, and per sale. This way you will always know your
marketing ROI and make adjustments where needed.
If you don’t embrace online marketing, your
competitors will. If you are not ranking in the first search engine
results page, you are
losing sales to your competitors. Google’s algorithm features more than 200
ranking factors, and a high ranking is key to a successful marketing strategy
today.
However,
the core aim of online marketing is not high SERPs rankings. It is driving more
traffic, leads, and sales.
Types of Online Marketing
There are
several discrete types of online marketing. They generally fall into two broad
categories: organic marketing and paid marketing. All good online marketing
campaigns offer a mix of both.
Let’s see
the most important types of online marketing below.
Search Engine Optimization
SEO is an
essential concept of online marketing. It is what binds most marketing efforts
together. Even if you think you have the best website in the world, people will
not come to it if it is not optimized for search engines.
Google
ranks websites based on numerous criteria. SEO offers the key to ranking high
in search engine results pages. This has the power to drive practically
unlimited organic traffic to your website.
However,
SEO has two drawbacks:
·
It
doesn’t lead to conversions by itself
·
Everyone
is doing it, so competition is stiff
·
When
people come to your website through organic searches, you pay nothing. If you
can’t manage to rank high on SERPs, you will have to pay PPC ads to remain
competitive.
Content Marketing
Content
is king. This is the most certain truth in the world of online marketing.
There is
no way around this fact. You will need original, engaging, and optimized
content in order to make money online.
If you wish your traffic to convert, you will need
a comprehensive content
strategy. Creating unique content is no easy task. While
the world’s
top blogs may be making millions each year, the vast
majority of blogs earns zero dollars.
The
difference? Content. You cannot hope to achieve success without good content.
By offering quality content, you are encouraging your visitors to share it with
their peers, which boosts organic traffic.
Of
course, part of this is luck and good advertising as well, but good content is
one of the key factors to make money with your blog.
Original
content is also key to ranking higher in search engine results pages. Google
trusts sites full of original content.
Social
media marketing is a hot topic for some, but in reality, it is just another
type of content marketing. When you write and share engaging content in social
media, your readers will share it for free. This can create viral content that
drives organic traffic back to your website.
Source: By Dale Harris
No comments:
Post a Comment