Are you hearing all sorts of advice about SEO? You can’t
seem to get away from search engine optimization when you want to build your website
and target visitors but is it confusing knowing which way to turn? Here are four ways in which you can work
towards increasing the number of visitors to your site from Google this
year. Let me know how you find this
advice and how you get on with it. Leave
a comment on what you think.
How to
Approach SEO in 2018
Search engine optimization remains
one of the best ways for businesses to bring highly targeted visitors to their
website. While the ROI on search engine optimization can be very appealing, SEO
does require a lot of work. Not only is there an upfront investment that needs
to be made to lay the foundation for SEO success, but the always evolving
nature of search engine optimization means that ongoing work is a must.
If you want to increase the number of
visitors who come to your site from Google, here are four ways to work towards
this goal in 2018:
1. Speed Up Your Site
The amount of emphasis Google puts on
page speed has continued to increase over the last few years. We're at the
point where it's extremely difficult for a slow website to rank well in Google.
If you have concerns that the amount of time it takes your site to load is
hurting your rankings, working with website development in Ohio professionals
can get your site running faster.
2. Build the Right Type of Links
Google has made it clear that link
quality is much more important than quantity. So even though services that
promise hundreds of links may sound appealing at first, those links are much
more likely to hurt your rankings instead of helping them. Focusing on link
building opportunities like outreach and press mentions will do much more for
your rankings over the long-term.
3. Optimize for Mobile
Like page speed, Google has made
mobile one of the most important elements in their ranking algorithm. With many
sites receiving more than half of all their traffic from mobile devices, using
techniques like responsive design to create a seamless experience on mobile is
just as important for your overall online efforts as it is for SEO. If you're
unhappy with your site's current mobile performance, web design in Cincinnati
by Web Strategy Plus can help.
4. Update Old Content
Does your site have a blog that's
been regularly updated over the last few years? If so, your site has a lot of
valuable content. While some of those posts are probably bringing in a
significant amount of traffic, others may not be performing as well as they
should. By looking through your analytics
, you'll be able to
identify posts that are good candidates for updating. Taking the time to
perform tasks like keyword optimization and adding extra information to those
posts may be all that's needed to move them to the top of Google.
, you'll be able to
identify posts that are good candidates for updating. Taking the time to
perform tasks like keyword optimization and adding extra information to those
posts may be all that's needed to move them to the top of Google.
This is the syndicated copy of an
original article posted at webstrategyplus.blogspot.com
Article Tags: Much More
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ABOUT THE
AUTHOR
I am Michelle Hummel, a web
strategist, motivational speaker, social media trainer & entrepreneur. I
am the owner of WebStrategyPlus.com. I am specialized in creating a social
media content and digital marketing strategy to help you reach your target
audience online.
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Source:
By Michelle Hummel
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