Want to know some effective ways to market with ease online? This
article will give you a step by step process to follow. As ever, comments most welcome. I’d love to know what you think of this
article and how effective you find the process.
How To Market Online With Ease
By: Robin Harris
You can ignite your marketing efforts and passion for the game by
learning to use your personal story and expertise to get potential clients
subscribing to your opt-in list
I want to show you 10 simple steps you can implement with a low-cost
investment and a little effort that you can use as a springboard for more
aggressive online marketing campaigns.
By creating an interesting web site, which consist of one simple, yet,
well-designed web page you can begin a relationships with qualified prospects.
The "Interest Site" is designed to share content and offer a
customized introductory e-product to someone who would qualify to be considered
your ideal client. The focus of the site has to be a HOT TOPIC for your ideal
client and it has to tie back to your product theme in some logical way.
The Interest Site will include the following components:
1. The reason why the ideal client should read the content and subscribe
to your list to get the introductory product. You written communication should
be compelling, not contain hype, and impress the ideal client so they know free
product does not mean no-value, low-value product, but it means you are a
generous person, you are a skilled business person, and you are beginning your
relationship with them on good and ethical terms.
2. Weave in a soft introduction that is designed to create affinity with
your ideal client so they know you are like them, understand them, and share
some of the same concerns and interests as they relate to this topic. Be brief.
3. Discuss one to three key points related to the topic that the ideal
client would find very interesting. Notice I said the ideal client would find
them interesting, you may not, and the non-ideal client may not. You may have
expertise in this area or you may have to go and do some research. Either way,
make sure the information is highly relevant to your ideal client and related
to your primary business offering.
4. Include a message that lets the ideal client know that this content
is incomplete and they can get more advanced information by signing up for the
complimentary ecourse or workbook. Don't offer just a newsletter or special
report. These things are over used and are often perceived as low value until
your credibility is well established.
5. Give the ideal client a teaser preview of the HOT HOT HOT TOPICS
covered in the ecourse or workbook. Summarize what you have provided and remind
them to subscribe.
6. Provide a Bio-box with 3 or 4 lines about you, written in third
person to start imprinting the ideal client with the perception that you are a
great resource, expert, etc. Be sure to include email contact. Get yourself an
official domain and email address. Make sure the web address you pick for your
interest site relates to the topic being discussed. Remember to represent
yourself as being an established professional. Do not use an ISP email address.
Bob@my-interest-site.com is much more attractive than bob1698@yahoo.com.
7. Use an autoresponder to create an online signup form for your opt-in
list. Include this sign-up form directly into your web site page. I use an
autoresponder which allows for attachments and can create both text and html
messages. You can use the HTML software inside the autoresponder to create
simple yet elegant messages without knowing HTML. I recommend you stay away
form text based messages, there quick, fast and cheesy looking. Imagine getting
a text-based email from Amazon, it just wouldn't look all that professional,
would it?
8. Set up your autoresponder so the subscriber gets an immediate message
congratulating them on their new subscription. Assure that the e-product is
sent with the first message. You can either attach the product or store it on a
web server and include the link. The first option is the easiest if you use the
full-featured autoresponder.
9. Instead of trying to push people to your replicated site or your
affiliate site, or convince them to spend money with a stranger, you want to
get them to your interest site and get them into your opt-in database before
sending them off to some other web site or having a serious sales conversation
with them.
10. You can get more information about tools and resources for the
Interest Site Project and you can also receive a complimentary template for
creating your first ecourse when you subscribe to our online newsletter at
www.marketing-with-a-story.com.
Author Bio
Robin Harris is a Certified Coach and the Founder of www.Marketing-With-A-Story.com. She works with entrepreneurs who want to market with ease by using their personal experiences, knowledge, and passion to attract their ideal clients. You can reach Robin via email at support@marketing-with-a-story.com
Robin Harris is a Certified Coach and the Founder of www.Marketing-With-A-Story.com. She works with entrepreneurs who want to market with ease by using their personal experiences, knowledge, and passion to attract their ideal clients. You can reach Robin via email at support@marketing-with-a-story.com
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