What to make of podcasting?
Have you thought about what Podcase marketing can do for your
business? It has been said that podcasts
now replace radio. Gary Vaynerchuk is a
master of podcasting and gives so much value in what he shares so I found this
video where 1.4 million others seem to want to hear what this podcasting giant
has to say. There is a massive audience
you can reach out there with podcasts as part of your marketing strategy. Read on and find out more. Let me know how helpful you find this article
with a comment below.
Business Podcast Marketing Case Study Proves
Results
By: Rodney Rumford
Business Podcast Marketing Case Study Shows How Podcasting Delivers
Dramatic Results for Client. Podcasting has significant business marketing
potential. If the business podcast strategy and online visibility plan is
properly executed; podcasting has the potential to be a marketing tool that
delivers great marketing results.
The professional business marketers over at marketingsherpa.com have
just released a new case study titled "How to Use a Podcast to Promote a
White Paper That Generates New Business Sales Leads". This case study is
about how Bearing Point used podcasting to promote a white paper and saw sign
up rates of over 30% versus a traditional 10%. This is a 200% increase over
traditional marketing techniques.
Here is a short excerpt: "Dunay wasn't sure if the podcasts would
be a hit or not, especially as his key prospects tend to be fairly
conservative. So he didn't roll out trumpets and strobe lights for the launch.
Instead, the team posted the podcasts and announcements at several
related sites including Podblaze.com, FreshPodcasts.com, and iTunes (all of
which currently promote podcasts for free.) They also rolled out a press
release and an email announcement to the house list. Their first podcast
launched quietly July 29, 2005.
RESULTS
Joy and exultation! Hundreds of executives downloaded the podcasts. Dunay had
hoped that 10% of podcast listeners would respond to the white paper download
offer. Instead, 30% did..."
This is a great example of how marketing professionals should and could
be using podcasting to help their business. This is the future of podcasting,
Podcasting is going to become a marketing tool that communicates, educates and
drives listeners to action. In this case the action was to download a white
paper and effectively generate leads.
I have been trying to inform the business markets of this trend for the
past 9 months. I discussed this very scenario in a Podcasting White Paper that
was released a few months back. Read the full case study at MarketingSherpa.com
Experienced online marketing professionals that have expertise in the
areas of podcast production, strategy, and visibility such as www.LeveragedPromotion.com can
help your business achieve these same levels of results. Just creating a
podcast in a vacuum of space is the wrong strategy. Make sure that you achieve
maximum exposure for your podcasts so that they can deliver measurable
marketing results.
Author Bio
Rodney Rumford has over 18 years of experience in the technology field. He has
held management positions in Marketing, Business Dev, Enterprise Consulting,
Sales and Engineering.
He does corporate consulting in the areas of RSS & Podcasting strategy,
execution and marketing. He has developed software solutions in the areas of
RSS Feeds, Podcasting and PPC Advertising. He is the CEO of The Info Guru LLC.,
which operates several web properties that include: http://www.podblaze.com
Article Source: http://www.ArticleGeek.com
Source: By Rodney
Rumsford
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