How to Increase Blog Traffic for Your
Business
Would you like to know how to
increase blog traffic?
Blog traffic can
mean big business. About 47%
of buyers tend to read 3-5 articles before
making a buying decision. To get them to buy, you have to get them to visit
your site first.
Keep reading to learn how you can get
more traffic to your blog.
Use
Analytics & Webmaster Tools
If you want to know how to increase
blog traffic, you have to know your baseline or starting point.
The only way to do that is with data.
If you don’t already have Google
Analytics or Google’s Search Console set up, that is the first thing you should
too.
You should also get connected to
Bing’s Webmaster Tools.
These tools will give you insights as
to how much traffic you’re getting and where it’s coming from. You’ll also see
how long people spend reading your blog posts.
Know
Your Audience
Another way to get more traffic to
your blog is to research topics your audience is interested in. You can do that
by researching questions posted on Reddit and Quora to get ideas.
For example, if your blogging about
personal development, you might find that a common theme is that people are
looking for ways to be more productive.
You can then write
out content ideas based on productivity. You can also take that a step further
and get content and keyword ideas from this keyword research
tool.
You can also look at Buzzsumo to see
the headlines of the most viral articles to see what people are sharing.
This will help you get content ideas
that your readers are interested in and make them SEO friendly and shareable.
Write
Guest Posts
Did you come across sites in your
research that welcome guest posts?
Maybe you saw a site that shared the
same target audience as yours, or there was a thought leader’s site in your
industry that welcomed posts.
This is an excellent opportunity to
expose your work to more people and get valuable backlinks to your site.
Just be sure that the sites are more
popular than yours. Otherwise, you won’t get the traffic or backlink benefits.
Expand
Your Audience
One way to increase blog traffic is
to expand your audience. You can do that by making your blog friendly to
international audiences.
Let’s say you have
a blog post on how to increase blog traffic in English. You’ve been learning
enough Italian to be able to translate that to “scrivere un blog di successo.”
You’ve just opened the door to a
brand new audience and an opportunity to get more blog traffic.
Don’t worry if you feel overwhelmed
by the thought of having t translate your entire site.
The great thing about WordPress is that
there’s a plugin for everything, translation included.
Create
a Great User Experience
As a blogger, you have to create an
excellent user experience. That means having a site that’s easy to load, easy
to use and readable across many devices.
This point is often overlooked by
bloggers, but what they don’t realize is their site could be costing them
traffic.
People want and
expect fast websites. Up to 40% of people
will leave your site if it takes longer than 3 seconds to load. To make matters
worse, if you’re blogging for an e-commerce site, 79% of shoppers
will never return if they think your website is slow.
The first thing you
should do is check your site’s speed. There are a couple of tools to use to do
that, from Google’s Page Speed Insights and Pingdom.
Both tools will tell you if your site
is slow and what you can do to fix it. Sometimes, it can be as simple as
compressing images. Other times, you might have to adjust the code.
Use
Images in Your Posts
Would you like to know how to
increase blog traffic with visuals?
The use of images
is part of the user experience, too. When you use images,
you increase the chances of the article being shared.
The images used have to be relevant
to the content and add to the article, not take away from it. Infographics are
a great tool to use if your content has a lot of data.
People like to read statistics, but
they tend to process them visually. That’s why infographics are so powerful.
Readers can quickly look at the graphic, process it, decide it’s interesting,
and share it.
That, in turn, will generate more
traffic to your blog.
Use
Content Aggregators & Syndication
One simple way to increase traffic to
your blog is to list it with content aggregators.
These are tools that other people
looking for great content to share use to curate articles to post. Sites like
Alltop, Feedly, and RightRelevance are popular content aggregators.
Social
Media & Email Marketing
Social Media
Examiner found that 81% of marketers who used social media for just 6 hours a week
found that website traffic increased.
That’s just about an hour a day to
increase traffic to your blog.
The one thing to
note here is that you don’t have to be on every social network. You just need
to be on the networks that your target audience uses.
If you have an email list, you also
want to stay connected with them throughout the buyer’s journey. Most of the
people who visit your website won’t be ready to buy.
You can stay top of mind by blogging
and emailing your list. This gives them a reason to visit your website again
and again.
With email marketing, you’re
increasing traffic, and you’re nurturing prospects, which increases the
likelihood they will buy.
How
to Increase Blog Traffic
Getting more readers to a blog is a
consistent challenge for many bloggers.
However, it doesn’t have to be harder
and just as time-consuming as writing the content itself. As long as you focus
on the reader you’ll get more traffic in no time at all.
Make sure your website is fast and
easy to use, and write top-notch content that’s your readers will be interested
in and keen to share.
That’s how you increase traffic to
your blog.
Source: Dale Harris https://www.articlecity.com/blog/how-to-increase-blog-traffic-for-your-business/
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