If you want to know the mistakes to avoid when you want to
generate traffic to your website read on.
If you haven’t realises the importance of search engine visibility you
will after you read this article. It is
in two parts. The article will cover the
first 5 costly search engine mistakes to avoid.
Come back for the next 5 tomorrow.
Let me know how useful you find this article with a comment below.
10 Costly Search Engine Mistakes to Avoid – Part 1
By: Brad Eden
If you have a website then you already know the importance of traffic.
Traffic is to Internet marketing as location is to real estate. It's the only
thing that really matters. If you cannot generate targeted visitors to your
site, you will not make any sales.
Usually the owner or designer of the website is the person designated to
drive traffic to the site. The chief ingredient in generating traffic is the
search engine. Of coarse, you can use advertising, but it's going to cost you.
Using the search engines to generate targeted (interested in your product)
traffic is the least expensive method known.
Unfortunately, many website owners do not understand the importance of
search engine visibility, which leads to traffic. They place more importance on
producing a "pretty" website. Not that this is bad, but it is really
secondary to search engine placement. Hopefully, the following list of common
mistakes, made by many website owners, will help you generate more targeted
traffic to your site...after all, isn't that what you want.
1. Not using keywords effectively.
This is probably one of the most critical area of site design. Choose the right
keywords and potential customers will find your site. Use the wrong ones and
your site will see little, if any, traffic.
2. Repeating the same keywords.
When you use the same keywords over and over again (called keyword stacking)
the search engines may downgrade (or skip) the page or site.
3. Robbing pages from other websites.
How many times have you heard or read that "this is the Internet and it's
ok" to steal icons and text from websites to use on your site. Don't do
it. Its one thing to learn from others who have been there and another to
outright copy their work. The search engines are very smart and usually detect
page duplication. They may even prevent you from ever being listed by them.
4. Using keywords that are not related to your website.
Many unethical website owners try to gain search engine visibility by using
keywords that have nothing at all to do with their website. They place unrelated
keywords in a page (such as "sex", the name of a known celebrity, the
hot search topic of the day, etc.) inside a meta tag for a page. The keyword
doesn't have anything to do with the page topic. However, since the keyword is
popular, they think this will boost their visibility. This technique is
considered spam by the search engines and may cause the page (or sometimes the
whole site) to be removed from the search engine listing.
5. Keyword stuffing.
Somewhat like keyword stacking listed above, this means to assign multiple
keywords to the description of a graphic or layer that appears on your website
by using the "alt=" HTML parameter. If the search engines find that
this text does not really describe the graphic or layer it will be considered
spam.
This is just a few of the methods and techniques that you should avoid.
Do not give in to the temptation that these methods will work for you. They
will do more harm than good for your website.
Not only will you spend weeks of wasted effort, you may have your site
banned from the search engines forever. Invest a little time to learn the
proper techniques for increasing search engine visibility and your net traffic
will increase.
Author Bio
Brad Eden is a Entrepreneurial Sciences expert with 14 years of industry
experience in real estate, marketing and technical communication. He currently
consults with IBM in CA. Brad owns & operates a free traffic resource for
entrepreneurs. americanfreetraffic.com
Article Source: http://www.ArticleGeek.com - Free Website Content
Source: By Brad Eden
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