How have you done your market research for your business?
Would you use a telephone marketing company? Perhaps call your clients and
customers and ask for their input? Have
you considered simply using email or online survey? It may take a little more effort but this
article covers reasons to consider and tips for using this approach. The article is in three parts. It covers 3 tips today. Come back for 3 more tomorrow. Let me know how useful you find this article
with a comment below.
Successful Surveys: 10 Tips for Better Results –
Part 1
By: Kathy Gulrich
Why would you use an email or online survey when you could simply call
your clients and customers and ask for their input?
Lots of reasons.
·
standardization
·
easy to get large numbers of responses
·
easy to tabulate, analyze
·
easy (and often fun) for your clients and customers
·
inexpensive
·
non-intrusive
·
time-efficient (for you, and for your clients and customers)
·
protect your customers' anonymity (if important)
·
professional
·
no "cold calls"
·
no answering machines!
And have you figured out how long it would take to
have 100 fifteen-minute conversations instead? (I don't have to do the math to
know that it's WAY too long!)
So in this article, I'm going to talk surveys. How to find them, how to
do them, and how to make the most of your results. Here goes....
1 - Clarify Your Objectives
What's your reason for doing the survey?
You might want to get your clients' input on your products and services,
let them know you really care about what they think, or learn what keeps them
up at night. (Or anything in between....)
Before you start, be very clear about what you'd like to accomplish.
Then, be sure that each question on your survey will get you a step closer to
your goal.
2 - Choose a Survey Company
You can write and produce your survey yourself, or (easier) use one of the many
companies out there that provide survey services.
These services come at a variety of prices (from free to quite
expensive), and with a variety of options (from basic to quite extensive).
Zip around the web a bit to find what's out there, and what seems most
appropriate for what you're doing. In your wanderings, you may want to check
out:
·
www.EZsurvey.com
·
www.zoomerang.com
·
www.pollcat.com
·
or my favorite, www.surveymonkey.com
3 - Keep it Short
Most often, we're asking survey recipients to do
us a favor by filling out our survey - even if the information we gather will
help them, longer term.
So be respectful of their time by keeping your survey short (no more
than 10 questions, unless absolutely necessary) - and easy to fill out and
return.
The easier it is do complete, the more responses you're likely to get.
Author Bio
Best-selling author Kathy Gulrich helps clients get from idea, to action, to results - more quickly, and more easily - whether they're looking to write a book, develop a new product, or market their product or business. Clients love her direct, no-nonsense approach - and her gentle insistence on great results. Find out for yourself: Check out one of Kathy's teleclasses, or pick up a free worksheet, at www.smARTbusinessCoaching.com
Best-selling author Kathy Gulrich helps clients get from idea, to action, to results - more quickly, and more easily - whether they're looking to write a book, develop a new product, or market their product or business. Clients love her direct, no-nonsense approach - and her gentle insistence on great results. Find out for yourself: Check out one of Kathy's teleclasses, or pick up a free worksheet, at www.smARTbusinessCoaching.com
Article Source: http://www.ArticleGeek.com - Free Website Content
Source: By Kathy Gulrich
No comments:
Post a Comment