Are you writing articles that captivate your readers? Do you follow these tips? These 4 tips will really help to captivate
your readers and have them coming back to your site for more. This article is in two parts. Here are 2 tips today. Come back tomorrow for the last 2. Read on and let me know what you think with a
comment below.
Writing Articles that Captivate Your Readers – Part
1
By: Terry Jackson
You've heard it time and time again: if you want to get your name out there,
write articles and allow them to be freely reproduced (with a resource box
pointing back to you, of course). Largely, that is true. A well-written article
can:
·
help you build your profile as an expert
·
draw traffic to your site, and
· help you to build a database of potential clients through associated
e-courses or a newsletter.
So far you probably haven't heard anything you
didn't already know. What YOU are likely to be struggling with is the process
of actually writing the article. Sure, you can come up with the content - but
how do you really grab those readers? How do you keep their attention all the
way through? And most importantly, how do you make them want to come back for
more?
Let's assume that you understand the basics of
constructing and editing an article (it has a beginning, middle, and an end and
you know how to check the grammar and spelling.) Most of us can manage that.
But if you're not content with simply "getting something out there" -
if you want to WIN readers - then you need to start thinking about what they
want to know, rather than what you want to tell them.
Put your readers first - every time. Give them
what they want, and they'll be queuing up to read anything you produce. Give
them something bland (or worse, blatantly self-serving) and they'll blast by
you so fast you'll be spinning in the back draft.
The following four steps will give you a
blueprint for writing articles that captivate your readers - whatever the
topic.
1. Find Out What Your Readers Really Want
Sometimes you'll know what they want because
you're an expert in the field, and understand the problems. If you don't know
the subject area well, you'll have to do more research. Look for forums on your
topic and see what people are discussing. What are the problems that need
solving? Can you provide an answer? ("If they have a headache, give them
an aspirin.")
2. Start With An Attention-Grabber
Spend time working on your opening. Try to avoid
trite questions like "Have you ever wondered why so many people find it
difficult to lose weight?" Firstly, it's dull. Secondly, it's not
targeting the person reading the article - what do they care about the
difficulties "many people" have with losing weight? They only care
about THEIR weight problem!
Try to come up with an opening paragraph that
gives the reader that warm "Hey, this is about me!" feeling right
away. Better still; try to generate a rush of excitement - "This could be
the answer I've been looking for..."
Example: "The diet gurus make it all sound so
easy: to lose weight, all you have to do is expend more energy than you take
in. Huh! If it were that simple, the "Big People" stores would be out
of business in a heartbeat. Luckily for those of us who are tired of diets,
gyms and dull group meetings, there is a back-to-basics way to tackle this. A
way that won't cost you a fortune or leave you feeling deprived."
Author Bio
Article by Terry Jackson. Terry is the webmaster of, www.webmarketingpro.biz,
a free resource for web site promotion and search engine optimization. Please
visit his site for more free tips and tutorials on building traffic and
generating income on your site.
Article Source: http://www.ArticleGeek.com - Free Website Content
Source: by Terry Jackson
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