Want some tips to stand out from the competition? Read on for these 7 website design tips in 3
parts over the next 3 days. Let me know
what you think with a comment below.
Is Your B2B Website Falling Flat? Try These 7
Website Design Tips – Part 1
There are more than 1.5 billion
websites on the
internet today. So for you as a B2B business owner, guess what this means? One
word: competition.
You
should do everything you can to stand out. And one great way to do this is
through an effective website.
But if
you’re not a designer, it can be hard to know how to optimize your site. That’s
why we put together this guide for you with 7 tips for B2B website design.
Read them
below!
1. Effectively Capture Leads
One
common goal of B2B websites is lead generation. This is because the sales cycle
is often much longer than B2C businesses. Often, initial contact is made
through the website and then the lead is handed off to the sales team to start
a relationship.
Throughout
your site, be sure to include lead capturing forms. Offer content in exchange
for phone numbers or email addresses.
You could
also consider having a button to request a demo if you offer a software. Also,
think about simply having a form that people can fill out to request a call.
Use these
forms throughout your site to grow your lead database, which will, in turn,
improve your company’s bottom line.
2. Make Sure You’re Mobile
Friendly
Did you know that 59% of B2B purchase decision makers report using their
phone to research products and services during their shopping process?
So if
you’re mobile site doesn’t work that well, that’s a big problem. It’s 2018 and
people use their phones more than ever to shop, even in B2B settings.
But if
you’re not a developer, it can be intimidating to create a mobile site that
works on every single screen size. That’s where a responsive design can come in
handy.
A
responsive site will automatically resize to fit any size screen. So as you’re
building your site, make sure you use a responsive software. You’ll be so glad
you did.
If you’d like help with your B2B website design,
get in touch with the professionals at LFORM.
DON’T FORGET TO COME BACK FOR HINTS 3-4 TOMORROW.
Source: By Dale Harris
https://www.articlecity.com/blog/is-your-b2b-website-falling-flat-try-these-7-website-design-tips/
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