What an eye-opener this video is on
hidden meaning behind branding showing how important it is to have well thought
out branding.
Logo Design
and Branding - Points to Remember
By: Ray Smith
A good logo design is highly
instrumental in establishing a business brand and creating a long lasting
impression among its customers. It should be able to create a powerful impact
on the viewers and successfully exude the nature and attitude of a business.
Ideally, a company logo design should be able to communicate your company
ethos, principles, mission and the nature of product/service offered, to the
viewers.
A professional logo design would
establish a professional image of your company and strengthen your brand.
Actually, in most cases the consumer gets the first impression about the
company through your logo. Your business logo should build a brand that is
strong enough to give your consumer a visual imagery of your company. People
should be able to identify your company on sight of your logo.
Trend shows, most of the good logos are
simple and often text based. Think of the IBM, SONY or Microsoft logo, even if
you view a part of it you will be able to recognize the company. It is
extremely essential for a logo to be easy for people to remember.
This principle of simplicity applies n
most cases, however, we often see exceptions in Government Organizations,
Hotels and Luxury resorts etc because they want to put up a classical exclusive
image. This again brings us to a very important point that should be considered
for a good logo design - the nature of business.
While simplicity can be the basic
principle for any logo design, the designs might vary widely depending on the
nature of business. For example, a financial institution might like to use a
bold face font to express solidarity and stableness where as a courier service
or transport company might prefer italicized fonts to express the speed and
movement involved in their business.
In addition, while specifying the
design requirements for your logo you should consider the fact that you will
probably have to use your logo on your fax cover and other places where it will
be in black and white. You should ensure that your logo looks equally good and
attractive in black and white.
I would also suggest avoiding a very
trendy look for your logo if you are planning for a long-term business because
what we concern "modern" today might be backdated tomorrow. It is
very important that your logo designer knows how to maintain this balance.
While any professional logo designer
should be able to create a custom logo design once you have provided them with
your specifications, you should be careful to select an experienced designing
company and not land up with some single designer start up venture.
Last but not the least important factor
is price. You are paying for your logo - something that is going to be used to
establish your brand and represent your business for years, so you should be
ready to pay a decent amount while it is also not necessary to pay some big
amount like $350 for a logo. With the online logo design firms coming into
business, now you have a wide choice of price for your logos and it should not
be difficult to find a logo designer that fits your budget. Some logo design
sites would even allow you to quote your own price for your logo.
If you have still not got a logo for
your business or are not happy with your existing logo, it's time you get your
new logo. Wish you lucked with your logo hunt.
Author Bio
Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and Internet marketing.
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