Analyze That: Your Guide to Finally Understanding Web Analytics – Part 2

Does the thought of analytics seem confusing and daunting to you? Do you have analytics set up on your website but are unsure of what you are really looking for?  Don’t be confused any longer, take a look at this article for a good idea of how to use analytics to effectively target your marketing efforts.  The article is in two parts.  Welcome back to part 2.  Today we look at what campaigns are bringing the most traffic, determining where your best audience is located, seeing what people are looking for on your website and we look at seeing what your most popular content is.  Leave a comment and let me know what you think of this article.

Analyze That: Your Guide to Finally Understanding Web Analytics – Part 2

1) See What Campaigns Are Bringing the Most Traffic

If you are starting a new campaign, you might go through your previous campaigns and see which ones performed best. You can craft your new content marketing strategy based on which campaign brought the most visitors.

For instance, if you see a certain piece of content you are using in your article marketing is doing well, you might decide to continue promoting that piece. Instead of creating a new article, you could add more data and information to the article.

2) Determine Where Your Best Audience Is Located

Have you thought about advertising on a site like Facebook? Advertising platforms will ask you where you want to target your ads. If you know people from a certain area are visiting your content a lot, that area is a good place to start.

3) See What People Are Searching for on Your Website

Analytics can show you what terms people are using to find your content. Knowing what people are searching for to land on your website can help you decide what other terms and content to add.

4) See Your Most Popular Content

Analytics will show you which content visitors are viewing most. When you see a popular piece of content, you can create more content that is similar.

Make Smart Decisions Based on Real Data

When you use data, you now know the answer to “what is web analytics?” and you can optimize your content and use a strategy you are sure works. Read more of our training to find out how to propel your business to the next level.

Source:  By Dale Harris

https://www.articlecity.com/blog/analyze-that-your-guide-to-finally-understanding-web-analytics/