Want some
great ideas on how to win at IT Marketing?
Read on. This article is in 2
parts. The article covers 3 tips
today. Come back for 2 more tips
tomorrow. Leave a comment below to let
me know what you think of this article.
In It to Win It: Here’s 5 Things That Every IT
Marketing Company Should Know to Be Successful – Part 1
As an IT
marketing company, you know that how you connect with your customers online
makes a huge difference.
You know that you need to come up with an effective marketing strategy, but you’re just not sure how to make that
happen. After all, with so much competition out there, it can sometimes feel
overwhelming.
Still,
you know you have the quality of service and commitment to excellence in IT
marketing that would make even the toughest and most demanding client happy.
In this
post, we’re sharing some of the most effective IT marketing strategies that
will help you to take your company where you’ve always dreamed it could go.
Read on
to learn how to get the kind of attention you deserve, from the clients you’ve
been waiting to work with.
1. Local Doesn’t Mean What
It Used To
We know
that you’ve worked hard to create a strong local marketing strategy for your IT
company.
But, as
with any technology marketing trend, location-based marketing is almost
constantly in flux.
You may have
heard of the concept of “hyperlocal marketing,” but you still have questions
about what exactly that means.
As the
name implies, hyperlocal marketing is about getting as specific as possible —
we’re talking within a mile or so — of where a potential customer is currently
located.
This
means your keyword phrases will need a bit of a makeover. Instead of a keyword
phrase like, “best IT services New York,” you need to switch to things like,
“IT services upper west side” or “IT services near Empire State building.”
So,
instead of referencing just your city or state in your location-based keyword
phrases? Make sure that you focus on talking about the name of your street,
your neighborhood, and even landmarks and tourist attractions within your
service area.
Remember
that, as consumers have more options when it comes to IT service providers,
location plays a huge role in their final decision. They’re often looking for
the company that’s closest to their company, which is what makes hyperlocal
marketing so important.
You
should also attempt to hyperlocalize your content.
For
example, when you’re creating a blog post, why not do a write-up of a
local IT conference, a volunteer cleanup day at a local park, or another
community event?
You could
even go live (more on that later) at a local music festival.
It’s not just about gaming the system when it comes
to local SEO.
Hyperlocalization
proves to your target market that you keep your finger on the pulse of what’s
happening in your local community.
2. Offering a Variety of
Services Is Key
Another
important thing that you need to take into consideration when creating a solid
IT marketing plan?
Make sure
that you offer as many different services as you can.
After
all, you want your market to know you can help them with social media, blogging
and content creation, web design, and much more.
For example, Be Structured
Technology Group offers
lots of different solutions that use a variety of technology in marketing.
Follow
their lead and offer services like email campaign management, cloud-based
services, managed hosting, and of course, data backup.
The truth
is that the more you can pitch yourself as a “one-stop-shopping” place for a
business to get all of their IT needs taken care of, the more successful you’ll
be.
Of
course, you want to ensure that you’re only offering services that you have
experience with, and the right people on staff to make it happen.
While
your ultimate end goal should be to expand the types of services you offer to
consumers, there’s absolutely nothing wrong by starting out serving a smaller
niche market.
3. Take Your Reputation
Management Seriously
You know
that your company’s reputation can make or break your success in the IT
marketing business.
The
problem?
Right
now, you feel like you don’t have any sort of a reputation at all! You need an
effective way to get the word out to your target market about your services.
One of the best ways to make sure you’re building
up a brand reputation is by claiming your listing on review sites and apps.
But
especially if you’re a smaller and newer IT marketing company, a few bad
reviews can cause serious damage to your reputation.
You need
to make sure that you get out ahead of the bad press that a few unhappy
customers can often bring.
One way
to do just that?
Make sure
that you read your company’s review page every day, or at least set up an alert
that lets you know when someone has posted a new review to your page.
You need
to respond to every review that you can, whether it’s positive or negative.
Doing so proves to your market that you care about the satisfaction and
opinions of your clients and that you’re always looking for ways to improve
your business.
Of
course, it’s important to keep your cool.
Never lash out or get defensive when it comes to negative reviews. Instead, thank them for the feedback, and let
them know that you’re planning on following up with them in a private message.
Source: By
Dale Harris
No comments:
Post a Comment