Analyze That: Your Guide to Finally Understanding Web Analytics - Part 1

Does the thought of analytics seem confusing and daunting to you? Do you have analytics set up on your website but are unsure of what you are really looking for?  Don’t be confused any longer, take a look at this article for a good idea of how to use analytics to effectively target your marketing efforts.  The article is in two parts.  Today we take a general look at what analytics is and how it works as well as the benefits of reviewing analytic data.  Come back for more tomorrow.  Leave a comment and let me know what you think of this article.

Analyze That: Your Guide to Finally Understanding Web Analytics – Part 1

Analytics can help identify opportunities, improve processes, and help your marketing team know who to target.

Analytics don’t have to be a confusing jungle of information. When website metrics are explained and the question, “what is web analytics?” is answered simply, you will be armed with vital information.

To simply understand what a professional web analyst knows in the most basic sense continue reading this article. You will learn information you can apply in your business right away.

What Is Web Analytics and How Does It Work?

Just because analytics are set up on your site, it doesn’t mean you understand them. Learning what they are, how they work or how to use the information is vital. Whether you use Google Analytics, Funnelytics, CrazyEgg, Clicky, or Spring Metrics, you need to learn what you are looking for in your dashboard and reports.

Whether the analytics tool you are using is complex or simple, the most important part is understanding the analytics data that is gathered.

Some of the information analytics will allow you to review are as follows:

·        Traffic

·        Conversions

·        Referral Sources

·        Keywords used to locate your website

·        And more

Benefits of Reviewing Analytics Data

You don’t have to spend a lot of time reviewing your analytics data to notice a piece of information that can change your strategies. Noticing a trend, a slump or some other happening in your data can mean changing course in your strategy. Read on to learn more about how you can make decisions based on analytics.

Source:  By Dale Harris

https://www.articlecity.com/blog/analyze-that-your-guide-to-finally-understanding-web-analytics/