Do you know the secrets of attraction marketing? How would your business look with the secret ingredients of attraction in your marketing formula. David Pineda has written a great article on the subject.
By: David Pineda
A magnet has the properties to attract certain metals, and a magnetic
person has the qualities, talents, or skills to attract others in a magnetic
like manner.
In the world of network marketing, how can someone acquire that type of
personality, how can someone become a magnetic sponsor, and develop a large
base of customers using magnetic like attributes?
Before I answer that question, read this quote:
"Nobody who bought a drill actually wanted a drill. They wanted a
hole. Therefore, if you want to sell drills, you should advertise information
about making holes - NOT information about drills!" - Perry Marshall
There is a lot of meaning behing this quote, but in a few words it
contains the secret to becoming a highly successfull magnetic sponsor.
Would you rather spend $200 bucks on a drill, or first get free or
inexpensive information to learn how to operate that drill properly and
effectively? If you are like me, I am sure you would first learn more about how
you can make a good hole with this tool before making that kind of purchase.
Would you rather buy from a salesperson who insists that his/her drill
is the best tool for what you want to do? I wouldn't. Because I don't like to
be sold, and I don't like people to pitch their sales number on me.
Would you rather buy from a person who gave you free information or
inexpensive information on how to properly operate, and get the best results
from that tool, and who did not try to pitch a drill on you?
Again, if you are like me, you would buy from a person who first took
the time to educate you on how to make that hole proper. In your mind, this
person is an expert in his/her field, he/she knows what he/she is talking
about. So you sell yourself on buying that drill from him/her.
This is what many network marketers keep doing, they keep pitching their
opportunities on their family, friends, relatives, and get all hyped up on the
net, on their ads, and every one they encounter. But guess what? People do not
care about your business opportunity, what they care about is a solution to
their problems. In other words, you did not buy a business opportunity (drill)
because you wanted one. You wanted a solution (hole) for more free time to
spend with your family, be your own boss, earn a living online, or get rich,
etc..
So, what you need to do instead of pitching your opportunity to your
prospects, is to sell them inexpensive or give away free information that shows
how to solve problems - how to drill that "hole."
If you can show them how to make that "hole", your prospects
will come to the conclusion on their own without you pounding hard on them that
they need a drill from you. Why? Because you gave them free knowledge or
inexpensive information on how to accomplish their goal, and therefore earning
their trust in you.
This is one of the main principles that will allow you to become
magnetic and attract your prospects to come to you, instead of you chasing
after them.
Author Bio
David Pineda is an active affiliate of Magnetic Sponsoring and of Turn Words Into Traffic. To request the complete free 10 day boot camp training course send an email to: networkmagnetism@sbcglobal.net or go to: www.davidhpineda.ws
David Pineda is an active affiliate of Magnetic Sponsoring and of Turn Words Into Traffic. To request the complete free 10 day boot camp training course send an email to: networkmagnetism@sbcglobal.net or go to: www.davidhpineda.ws
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