Is Your B2B Website Falling Flat? Try These 7 Website Design Tips – Part 2

Want some tips to stand out from the competition?  Read on for these 7 website design tips in 3 parts over the 3 days.  Following on from yesterday, today this article looks at tips 3 and 4.  Let me know what you think with a comment below.

Is Your B2B Website Falling Flat? Try These 7 Website Design Tips – Part 2

There are more than 1.5 billion websites on the internet today. So for you as a B2B business owner, guess what this means? One word: competition.

You should do everything you can to stand out. And one great way to do this is through an effective website.

But if you’re not a designer, it can be hard to know how to optimize your site. That’s why we put together this guide for you with 7 tips for B2B website design.

Read them below!

3. Simple Navigation

Nothing is worse than having a potential customer visit your website only to get lost inside of it. In other words, if your website is hard to navigate, you’re in trouble.

Keep in mind that every web visitor has a goal in mind. They are on your site to get more information, make a purchase, or to solve an issue.

All you have to do is make their process as simple as possible. To do this, maintain a consistent navigation bar at the top of your site. Keep your menu in the same order on every single page.

That way, people will always know how to navigate through your site. Also keep your menu simple. Instead of displaying all 25 pages of your site in one line, use drop down menus to avoid a cluttered feel.

4. Keep it Professional

In a B2B setting, you’re working with other business owners and employees. Your website design should reflect that.

However, these days the definition of professional isn’t as uptight as it’s been in the past. It’s okay to use some humor and to be creative, especially if this lines up with the rest of your branding.

If your brand image is more serious, that’s okay too. No matter what, make sure your site is free of blurry images, typos, and broken links. These things will definitely give a bad impression.

DON’T FORGET TO COME BACK FOR HINTS 5, 6 & 7 TOMORROW.

Source:  By Dale Harris

https://www.articlecity.com/blog/is-your-b2b-website-falling-flat-try-these-7-website-design-tips/