If you want to keep up-to-date with the latest SEO practice
don’t overlook this technique. RSS
content syndication provides a powerful tool in the world of SEO. Read on and let me know how useful you think
this article is and leave me a comment below.
Marketing Power of RSS Content Syndication
By: Michelle McClory
RSS content syndication is relatively new legitimate practice in the
world of search engine optimization (SEO). Marketing professionals specializing
in SEO techniques are beginning to recognize the value of RSS content
syndication however, and it seems that the more popular this technique becomes
the more effective the results.
The value of RSS content syndication lies in the links contained within the
content. This is because the big search engines like Google and Yahoo! pay a
whole lot more attention to incoming links to a website than they did in the
past. We'll get to content a little later, because it still counts, but it is
so important to understand why syndicating content to RSS feeds across the web
may make you more money and cost you LESS!
RSS feeds are appearing on websites across the internet in order to keep people
up to date with the latest news or information on a particular topic quickly.
And we all know that users expect quality content, but even more so they expect
that content to appear immediately! And, they want to see the content. They do
not want to look for the content. They do not want to link to the content. They
want the content to jump off of the screen and into their brains in 10 seconds
or less!
Perhaps this is why Really Simple Syndication, or RSS, came about in the first
place. It's great news for web site owners too, however. Taking advantage of
the huge variety and sheer number of RSS feeds that accept submissions from
other websites provides a very cheap and simple way to develop more web site
traffic and higher income.
Did I mention cheap? A minimal amount of time invested will allow you to not
only provide a way for your loyal visitors to stay aware of your newest
updates, but also to expand the awareness of the world about your services or
products. I did mention cheap, right? Well, RSS content and article syndication
allows you to spend some time preparing content in the standard XML RSS format and
then to make it available to many free RSS feeds across the world.
If you have ever spent a large amount of money on an online marketing program -
you already know the drawbacks of traditional internet marketing. Mass emails
are no longer effective due to the increasing power of spam filters. Directory
listing services are finding that their clients are removing their links due to
retribution by the major search engine algorithms. And, Pay Per Click... well
it's just really expensive if you intend to see real results.
With RSS syndication, you are never going to face any of these issues. If you
can write an html file for your website, you can syndicate your own RSS
content. The basic process is quite simple to master, and as you become more
familiar your skills will expand quickly as well.
What's even better news for web site owners? The major search engines are not
only approving of RSS syndication, they are providing RSS feeds open for
submission in a huge array of topic areas like sports, entertainment, world
news, travel, health and technology. There is a topic for every web site owner
willing to put in a little effort! And people use their sites already, so what
a better place to syndicate your content?
When you place content in an RSS feed, a link appears to your web site. This is
noticed by the major search engines, and helps to increase your link popularity
among the search engines. Link popularity will potentially move your site up in
the search engine results pages (SERPS). Combine these two facts, and you will
see that no matter how you look at it, RSS syndication will get you more
traffic.
It doesn't really matter whether your additional visitors found you through an
RSS feed, or if your visibility and increased link popularity allowed them to
find you through a major search engine! Think about that, and you are sure to
see the true benefit of RSS content.
There's that word again... "Content." RSS content is different from
what you might normally expect in an SEO campaign. The reason that most web
sites containing RSS feeds put them there in the first place is to provide
extra information for their visitors.
Think about it, if you publish a web site geared towards IT professionals you
might be providing content that is of a fairly specific nature. You may be
giving information, tutorials or even advertising for a certain software
package. Although this information is important to a large majority of the
visitors who click on your link, some visitors may be more interested in a
different area of the IT field.
Providing an RSS feed that displays the latest in the world of IT news may be a
great answer. If the information found in your RSS feed is quality and relative
to your visitors' interests, they will bookmark your site. Then they will COME
BACK!
But what does that mean to you as the RSS syndicated content provider? It means
that you will need to produce quality content - because it's your content that
keeps the users coming back to the original site. As long as your content is
quality, and you remain a part of that RSS feed, you will see increased new and
return visitors.
And generating traffic is the largest goal of an SEO campaign, so why wouldn't
you want to syndicate quality content for RSS feeds? This simple and
inexpensive method of marketing your website is gaining popularity, and
becoming visible now as a content provider will only mean greater returns in
the future.
Author Bio
Michelle McClory is an online marketing expert with 5 years of experience who
is proud to be a member of the eByro team. If you would like to explore more
Internet Marketing techniques visit eByro - the Vertical Portal for Internet
Entrepreneurs at: www.ebyro.com
Article Source: http://www.ArticleGeek.com - Free Website Content
Source: by Michelle McClory
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