Are you a Law Firm wondering if you are making the
most of your marketing campaigns? #are
you making full use of the internet and maximising the benefit of your digital
marketing campaigns? This article gives
you a great look and what you want to have in mind when planning your
campaigns. It’s in 2 parts. Part 1 today looks at launching a successful
digital marketing campaign, focussing on the user experience, using YouTube to
get in front of potential clients, making sure your website is up to speed and
using video testimonials on your website.
Come back for more in part 2 tomorrow.
Leave a comment below to let me know how useful you find this article.
Break the Internet! How to Launch a Successful
Digital Marketing Campaign for Your Law Firm - Part 1
Did you know that 15 percent of state surveys miss actual harm and jeopardy nursing home residents are
facing?
When
these cases come to light, these people need legal representation. If they
don’t know about your law firm, they won’t be able to contact you. The ability
for people to be able to find your business is why you need an effective
digital marketing campaign.
In this
article, we are going to talk about marketing a law practice and how you can
use the internet to get in front of your target market.
Launching a Successful Digital
Marketing Campaign
As you are learning more about launching
your firm’s campaign, your goal should be getting your firm in front of your
ideal customer. While wide-reaching approach type marketing plans may be the
norm, you don’t want normal. When you have a well-planned campaign, you will be
able to pass your competition with smart law firm marketing ideas.
When you become a lawyer, you probably didn’t
expect to need to learn digital marketing skills for your business. While you may not have
gone to school for marketing, you’ll need to get good at it if you want to
bring in a steady stream of clients.
Focus on UX (User Experience)
User
experience should be the center of your marketing efforts. Your website should
allow potential clients to find what they need easily.
Setting
up your site’s navigation in a common sense way will make it easier for people
to use the site. Keep visible options to a minimum so extra buttons don’t
distract users from taking desired actions. Important call to actions should be
positioned strategically.
Use YouTube to Get in Front of
Potential Clients
Video
marketing is a powerful way to get your message in front of your target market.
When people watch your videos, it is easier for them to connect with your image
than words on a page.
When you
use video marketing, do keyword research to find terms you want to rank. You
might want to rank for terms in your local area such as lawyer in your city or
attorney in your city. Optimizing your videos for certain terms helps your
videos show up in the right places.
Make Sure Your Website Is up to
Speed
Most
legal professionals haven’t checked their website’s speed performance. If your
website loads slow, you are likely losing website traffic. Websites that take
more than a few seconds to load don’t satisfy visitors’ need for instant
gratification.
Downsizing
images or using fewer images on a page helps reduce loading times. Remove
complicated scripts and any elements you don’t need from your site. If you use
the CMS WordPress, make sure you aren’t using any plugins that you don’t need.
Having
too many plugins on your WordPress site can cause low performance. Other sites
have similar problems with add-ons. Ask your provider how you can increase the
speed of your website.
Use Video Testimonials on Your
Site
People
love reviews and testimonials from real people. Ask your satisfied clients to
shoot a quick video sharing their experiences. Having video testimonials on
your site will build your customer’s trust.
Having
around three to five videos with client testimonials can make a big difference
when people are in the comparison phase of the buyer’s journey.
Source: By Dale Harris
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