If you
are wondering what current digital trends you want to keep up with as we head
towards 2019 take a look at this article by Dale Harris. It’s in 2 parts. Today part 1 will look at trends 1 and
2. Come back tomorrow for trends
3-5. Make sure you are making the most
of any new opportunities out there to smash your marketing goals. Let me know what you think of his article
with a comment below.
5 Hot Digital Marketing Trends to Help You Finish
the Year Strong – Part 1
2018 was
an exciting year for the world of digital marketing, bringing new innovations
in automation trends as well as continuing the shift toward a mobile-first
market.
But the
new brings new opportunities for you and your team to smash your marketing
goals.
Wondering
what the new year will bring? Here are a few of the hottest marketing trends
you have to look forward to in 2019.
1. Content Over Ads
We tend
to romanticize the old days of marketing. From full-page magazine ads with
elaborate artwork to ridiculous radio spots, advertising used to be a one-way
channel with the consumer to the customer.
But times
have changed, and you’ll need to change with them.
It’s
still possible to reach consumers, but your methodology will need to shift
drastically. Stop talking to your customers and talk with them.
Advertise
through content like blogs, videos, and social media posts instead of relying
on dying methods.
2. Automation Will Continue To
Rise
Automation was one of the biggest trends this year,
saving companies and customers alike time and money. If you haven’t already
come up with a marketing
automation strategy, there’s no better time than now.
Think
about ways in which you can use automation to simplify the customer experience.
Doing so will result in more customer trust, and in turn, stronger customer
retention.
Source: by Dale Harris
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