Have you ever wondered what podcasting can do for your
business? Is this a tool that you should
be using to promote your business? Check
out this article for some answers and let me know what you think. Leave a comment below.
Podcasting Used As a Business Marketing Tool by
Media Publishing Giant Simon & Schuster
By: Rodney Rumford
Podcasting has hit the marketing world big time with the recent launch
of a new podcast by Simon & Schuster. I was recently involved in a
consulting role with a podcasting project with publishing giant Simon and
Schuster and their website www.simonsays.com. They are using this podcast RSS
feed to interview world famous authors and have authors read excerpts from
their books. This is a brilliant marketing strategy for their website, authors,
products and brand.
They are actually using the podcast to promote the products that they
publish. This is a very innovative business marketing strategy. They are publishing
30 minute podcast shows every week. This allows potential consumers to get
exposure to their products. This will create increased interest in their
products. This will in turn drive sales and increase the branding for their
business. This professionally produced podcast series of shows will undoubtedly
become a favorite of many consumers.
It is also noteworthy to mention that you do not need an iPod to listen
to a podcast. You can simply listen to podcasts on your desktop computer. You
can subscribe to podcast feeds with Yahoo, iTunes, Mozilla Firefox, Google
Desktop Search Toolbar 2.0, or any variety of desktop podcast RSS feed reader
software tools.
The business benefits of a proper podcast marketing strategy can be
quite immense. Podcasting is another business communication and marketing tool
that allows businesses to communicate with their target market. Subscribers to
the podcasts RSS feed will automatically receive new podcasts when they are
published. Businesses that create podcasts can have a direct communication and
marketing channel online.
Having a quality professional podcast that delivers value added
exclusive content can increase your online visibility. Search engines such as
Google will index podcasts feeds, Blog and podcast directories will list
podcast feeds, and targeted traffic will subscribe to those podcast feeds.
Let's also remember that a quality podcast has the opportunity to be listed in
the iTunes podcast directory and found by over 40 million users.
Leveraging podcasting as a business promotion and marketing tool is
going to be part of the business landscape online for years to come. When media
giants such as CBS, Viacom, and countless other business giants such as IBM and
Oracle are podcasting; you can bet money that this marketing media format is
here to stay.
Your business should give serious consideration to creating a podcast
marketing strategy with experienced professionals in this field. This is a
marketing and communication medium that your business will want to execute and
leverage for maximum marketing and business benefit online.
You may want to read an informative white paper about this new business
marketing technology. You can read this white paper at
www.leveragedpromotion.com/products.html
Author Bio
Rodney Rumford is the founder of http://www.Podblaze.com and is a business
marketing consultant specializing in new media marketing tools such as
Podcasting and Business Blogs. He is also co-founder of www.leveragedpromotion.com
Article Source: http://www.ArticleGeek.com - Free Website Content
Source: by Rodney Rumford
http://www.articlegeek.com/internet/podcasting_articles/podcasting_marketing_tool.htm
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