Are you making the most of RSS Feeds in marketing your
website? Here are some tips and tricks
to increase the popularity of your website.
Read on and let me know what you think with a comment below.
RSS Provides Multiple Opportunities to Share Your
Information
By: Michelle McClory
RSS content syndication is a relatively new member of the internet
marketing family of campaign options. And, it seems as though new uses for RSS
content are coming about very quickly. This is possibly due to recent changes
in the way that major search engines like Yahoo! and Google want web site
owners to advertise.
It seems like it shouldn't matter to the search engines - the way you choose to
market your website. But, it does when your link popularity begins to fall due
to too many links on irrelevant web directories, etc. With RSS content
syndication, you will not face that problem. And the better your content, the
better the chances of increasing your standing with the search engines (not to
mention your site visitors).
RSS feeds are no longer just appearing on the large news sites in order to show
the latest headlines. They are appearing on internet-enabled cell phones, PDA and
other mobile devices. The reason this is possible is the simple XML format used
to produce the RSS feed. By using RSS syndication to spread the word about your
site, you are now using one of the best advertising methods for reaching the
"non-traditional" web browsers installed on these mobile devices.
Anyone familiar with web directory will understand the approach recommended for
RSS syndication that I will term "many doors." The many doors
approach means that you are providing several different headlines for the SAME
article! If you have done directory submissions, or worked with a directory
submission service this is what you provided for anchor text and site
descriptions.
So, you can see that while some level of time investment will be required... you
will no longer need to generate huge numbers of SEO content in order to
"trick" the search engines. As a matter of fact, you will probably
want to concentrate your efforts on providing a few high-quality relevant
articles that will gain and keep the attention of your site visitors.
You will need to generate content an update your website frequently if you want
your RSS content syndication technique to be an effective form of marketing.
Why?
The answer is simple, but often overlooked by those publishing RSS content for
syndication. When site visitors become accustomed to looking at an RSS feed for
teasers about new information they can use, and they notice that there have not
been any new additions for a while they stop looking. If you decide that RSS content
syndication is a good marketing tool for your site, understand that you are
committing a small amount of time in order to draw and keep your web site
traffic.
How often will I need to update? That is a question frequently asked by those
new to the world of RSS marketing. It really depends on a few things. If you
are publishing content about developments in the stock market, your readers may
expect hourly updates. However, if you are publishing content on the week's
hottest new movies you could probably publish once a week and keep your readers
happy. Of course, if you are syndicating RSS content about new books written on
the topic of antique shoe stretches you may only need to publish content
annually. This also points out another thought to consider.
If your content is so specific that it applies only to a limited group of
people, then either RSS content syndication is not the right marketing
technique for your web site or you need to expand your content offerings. If
you find your website traffic lacking, why not try expanding your content to
include a broader audience?
When you publish content on your website that you want your visitors to see,
but you also want to make that same content available to others interested in
the same subject area, RSS feed services provide a great and inexpensive way to
expand your readership!
There are actually new search engines (Example, Feedster) that are in place
with the purpose of allowing people to search for syndicated content that can
be placed on their RSS feeds in order to provide a service to their web site
visitors. Because there is such a service, there must be a need for this type
of content! Therefore, listing your syndicated content with sites like Feedster
will enable other web site owners seeking your information to find it.
Here is a short overview of what you need to do in order to get your content
out there for RSS syndication:
First, you will need to compile a list of the content articles provided on your
website with their headlines, URL and description. From this list, you will
need to create a simple XML file (RSS format).
Second, you submit the XML file to services that make RSS syndicated content
available for other users.
Third, you wait for approval of your RSS feed from each of the services.
Fourth, after you are accepted by a site you need to find out how often they
will update their system with your latest XML RSS feed. You then need to ensure
that you are updating your information at the appropriate time!
Finally, you need to sit back and enjoy the fruits of your labor! This is when
you will begin to see increased traffic and sales to your site.
Author Bio
Michelle McClory is an online marketing expert with 5 years of experience who is proud to be a member of the eByro team. If you would like to explore more Internet Marketing techniques visit eByro - the Vertical Portal for Internet Entrepreneurs at: www.ebyro.com
Article Source: http://www.ArticleGeek.com - Free Website Content
Source: By: Michelle
McClory
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