Hey there! Social Media is a central part of your marketing
strategy, right? Here is an article about how to create great writing for Social
Media Marketing Posts. Let me know what
you think.
How to Create Great Writing for
Social Media Marketing Posts
Social media marketing is more important than ever.
Chances are that social media is where your audience is — around 56% of adults use more
than one social media platform. That number climbs when you only look at adults
ages 18-34.
Despite
this, some businesses still don’t put a lot of thought into how they create
posts for social media. Posting without a strategy is a good way to leave money
on the table and miss out on potential business.
Check out
these tips on writing for social media to make sure that your business is up to
speed.
Understand Your Audience
Who are
you trying to reach, anyway?
Deciding
who you’re “talking to” is one of the most important parts of writing for
social media. You can determine this by looking at your current customers or
what problems your products or services solve.
Figuring out your audience will help you decide
what kind of voice and tone you should use in your posts. If you don’t have
time to do this, companies like Reliant Social can
help you do the research.
Keep Your Voice Consistent
Once
you’ve decided on your voice, stay consistent! You don’t want to adopt a
professional tone one week and then switch to a conversational one the next.
That gets
confusing to your audience and makes your brand inconsistent.
Even
though your social media account represents a business, people still expect it
to have some kind of personality. Remembering this will help you create better
content.
Use Active Voice
Whatever
tone you choose to use, you should always use active voice instead of passive
voice. You might need to think way back to English class for this one.
This is a
basic grammar rule. Passive voice doesn’t grab the attention of your audience.
Active voice, on the other hand, helps to give off a confident and decisive
tone.
Look at
the difference between these two sentences:
1.
Ten
thousand units were sold by our company this year.
2.
Our
company sold ten thousand units this year.
The
second sentence is the active voice you should aim for.
Put Your Audience First
It can be tempting to only talk about your business on social media. After all,
that’s the point of social media marketing, right?
Not
quite. If you only talk about your business online, you’re setting yourself up
to fail. You need to center your audience in each post you make.
What’s in
it for them? How does your business benefit the people scrolling through your
social media? These are the questions your audience is probably asking.
Make sure
that your posts answer them.
Learn More About Writing For
Social Media
These are
just a few of our favorite tips for writing for social media. If you keep this
advice in mind, you’ll create a strategy that puts your audience first and sees
higher engagement rates.
Source:
by Dale Harris
https://www.articlecity.com/blog/how-to-create-great-writing-for-social-media-marketing-posts/
No comments:
Post a Comment