Are you a Law Firm wondering if you are making the
most of your marketing campaigns? #are
you making full use of the internet and maximising the benefit of your digital
marketing campaigns? This article gives
you a great look and what you want to have in mind when planning your
campaigns. It’s in 2 parts. Welcome back to part 2. Today the article looks at checking the mobile-friendliness
of your site, allowing clients to book appointments online, reviewing your
analytics, tracking calls, developing an extensive online resource library and
increasing your knowledge of content marketing.
Leave a comment below on how useful you find this article.
Break the Internet! How to Launch a Successful
Digital Marketing Campaign for Your Law Firm – Part 2
Did you know that 15 percent of state surveys miss actual harm and jeopardy nursing home residents are
facing?
When
these cases come to light, these people need legal representation. If they
don’t know about your law firm, they won’t be able to contact you. The ability
for people to be able to find your business is why you need an effective
digital marketing campaign.
In this
article, we are going to talk about marketing a law practice and how you can
use the internet to get in front of your target market.
Check the Mobile-friendliness of
Your Site
Your
website should be mobile-friendly. If your site shows the desktop version when
people view it from their phones, you need to get that fixed as soon as
possible. Websites that aren’t mobile-friendly don’t show up on top of the
SERPs on mobile devices.
Not only
will your website go to the bottom of the search engines if your website isn’t
mobile friendly, but it also provides a very bad user experience. If your
visitors notice your website doesn’t have a mobile version set up, they are
unlikely to visit your site again.
Allow Clients to Book
Appointments Online
Having a
way to book an appointment online makes it easier for customers to access your
services at their leisure. They might remember they want to book an appointment
with you late at night out of office hours. If they can’t book an appointment
online, they might forget again and never make it into the office.
There are
many appointment setting programs you can integrate with your website so find
one that works for you and get it set up.
Review Your Analytics
When you
are using any online marketing strategies, you should always have an eye on
your analytics. Analytics help you see where you are hitting the mark and where
you are missing out.
If you
notice one traffic source is performing better than another, you may decide to
focus your efforts there. Being able to make data-driven decisions helps you
confidently choose your path.
There are
many ways to use data so make sure your tracking codes are set up to collect
data properly.
Track Calls
When you
have a call campaign in place, you have a call tracking number so you can see
where your marketing is working. If you don’t have call tracking set up, you
won’t know if your campaign is working or not.
Develop an Extensive Online
Resource Library
Content
marketing is an effective way to get in front of your ideal client. Content
marketing is an inbound strategy that has proven itself time and again. The
more helpful information you have on your website, the more opportunities
people have to find your content and your brand.
When you
are creating your online resource library, keep SEO in mind. Your library
should be search engine optimized so as many people as possible can find your
content.
Increase Your Knowledge of
Content Marketing
Content marketing is an effective way to build your
law practice and attract potential clients. Learn how to use content to market
in your digital marketing campaign for your business by reading one of
our popular articles on the subject.
Source: By Dale Harris
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