With so much good an bad accessible information on the
internet it can be overwhelming and so tempting to be distracted away from what
actually works. This article gives you
lots of tips for a steer in the right direction. Read on and let me know what you think with a
comment below.
Internet Marketing Basics: What worked years ago
still works today!
By: Jack Humphrey
Internet marketing can seem mystifying not only for beginners, but for
moderately skilled internet marketers. With all the courses, forums, blogs,
reports, seminars and teleconferences available to help people learn how to get
traffic to their sites, it is one of the most overwhelmingly dense subjects on
the internet.
Unfortunately, and this is perfectly true, most of the advice or
"expert" tips are outdated or completely false. Since anyone can
publish on the internet, you have a mixed bag of good information followed with
much more bad information.
The mysticism of internet marketing is created largely by this glut of
some good and mostly bad information. It makes the whole topic SEEM like rocket
science when, in fact, much of what was true about internet marketing years ago
is true today.
Most people think that since search engine marketing changes every five
minutes, that ALL internet marketing tactics must have changed as much in the
same amount of time. Not true.
The basics, like trading links, article syndication, testimonials, forum
signatures, joint ventures, affiliate programs - most work as well today as
they did years ago. That is, if you know how to value the work above for what
it will truly do for your website traffic.
Funny thing is, no one places much value on the above tactics anymore
because there is always some "new" tactic around the corner that
claims the death of everything that came before it. And most people blindly
follow that advice as if it were true.
Most of the time, this is to the detriment of their internet marketing
efforts. The basics are what work all the time and what have always worked on
the internet.
You can always experiment with new things, as long as you have not
forgotten to do the basics. The basics proven to drive traffic, page rank, link
popularity, and branding to your business.
·
Conservative, relevant reciprocal linking
·
Article syndication
·
Participation in your field and among your market (forums)
·
Blogging
·
Offline advertising
·
Non-reciprocal linking tactics
·
Press releases
·
...and many other proven methods.
Everything else is just a big experiment until
proven to work over time. "Over time" being the operative words. Lots
of flash in the pan crack pot schemes work for a while. But most never stand
the test of time.
Links from a widely syndicated article will never fade away, yet I see
people chasing down fly-by-night linking pyramid schemes as if they truly
believe something like that is a smart thing to base their internet business
on!
Tens of thousands have walked away from their dreams, gone back to their
depressing, predictable, slave-la! bor jobs never knowing how close they were
to actually succeeding.
Good people have left this business proclaiming it an utter lie that any
average person can make it with an internet business and an internet marketing
plan.
I guess there is truth in that statement. Average people do in fact quit
this business before they ever get started because average people fall for
tricks and schemes that above average people avoid on their way to success.
If you have read this far, you are probably in the above average
category. Why? Because average people would have take one look at the list of
things I mentioned that are the bread and butter of internet marketing and saw
nothing but hard work. And they'd be right!
Above average people don't shy away from work though. I don't know a
single soul (and my rolodex has some of the biggest names in internet marketing
in it) who got where they are today without a lot of hard work.
You can succeed in internet marketing if you are not afraid to work, and
not constantly tempted by those who say you can succeed without it!
Focus on the basics of internet marketing and stay with them as you try
new strategies. We all experiment. But successful internet marketers never
leave their bread and butter tactics behind unless they cease to be effective.
Author Bio
To learn bread and butter internet marketing tactics along with cutting-edge
new internet marketing tactics, check out Jack Humphrey's all new Power Linking
2005.
Article Source: http://www.ArticleGeek.com - Free Website Content
Source: By Jack
Humphrey
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